Avid Technology

The Final Cut Pro X debacle

June 22, 2011: 6:34 PM ET

One day later, 501 reviews, 229 of them negative

Source: Mac App Store

"Since the early 2000s," according to its Wikipedia entry, "Final Cut Pro began to develop a large and expanding user base, mainly video hobbyists and independent filmmakers." By 2008, according to a survey published by the American Cinema Editors Guild, more than one in five members had abandoned Avid's (AVID) Media Composer and were doing their post-production work on Final Cut Pro.

Which makes what Apple (AAPL) did with the new version released Tuesday such a mystery.

According to Apple's press release, Final Cut Pro X is "a revolutionary new version of the world's most popular Pro video editing software which completely reinvents video editing."

According to the growing list of negative reviews on the Mac App Store, it's a disaster.

Below: Excerpts from the first five "most helpful" comments as of Wednesday afternoon.


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