FORTUNE -- Driving to the rural city of Mildura (pop. 30,000) from downtown Melbourne is a long trek in the best of circumstances -- six or seven hours depending on traffic.
But the trip can be a nightmare for travelers using the Map app that comes installed in Apple's (AAPL) newest iPhones.
The app shows Mildura about 70 km (45 miles) southwest of its actual location -- placing it in the middle of the Murray-Sunset National Park, where temperature can reach as high as 46 C (115 F) and cellular phone coverage is nil.
Local police have already had to rescue at least four motorists, one of whom was stranded for up to 24 hours without food or water. Others had walked long distances through dangerous terrain to find phone reception, according to police.
Australian authorities are calling the situation "potentially life threatening" and warning drivers with iPhones to rely on some other form of navigation -- Google Maps, for example -- until Apple does something about the problem.
UPDATE: By Monday afternoon, the error had been corrected, according to The Guardian. Apple's Map app now points to the center of Mildura.
Offers full refunds rather than stop marketing the new iPad as "Wi-Fi + 4G"
The dispute down under that landed Apple (AAPL) in an Australian federal court Tuesday is a bit more complicated than initial reports suggested.
According to the Sydney Morning Herald's Lucy Battersby, the Australian Competition and Consumer Commission (ACC) contacted Apple on March 15 -- the day before the new iPad went on sale -- expressing concern about the name MORE
Philip Elmer-DeWitt - Mar 28, 2012 6:36 AM ET
Waitin', whoopin' and hollerin' in seven countries and four languages
Apple (AAPL) launched the iPhone 4S Friday in Australia, Japan, Germany, France, the U.K., Canada and the U.S.
Videos below the fold as they come in.
See also our report from New York City, 17 days in the iPhone line: Wet, cold and smelling like Cheetos.
Philip Elmer-DeWitt - Oct 14, 2011 4:39 AM ET
Blow-by-blow coverage in English and Korean courtesy of the Wall Street Journal
The headlines Friday morning were that Samsung had offered Apple (AAPL) a deal that would resolve the patent dispute that has prevented the Korean company from selling its Galaxy 10.1 tablet in Australia.
The excellent courtroom reporting that the Wall Street Journal's David Fickling and Ross Kelly have been providing for the past two days suggest that a deal is MORE
Philip Elmer-DeWitt - Sep 30, 2011 7:35 AM ET
Apple granted an injunction barring distribution in all of the EU except The Netherlands
A week after Samsung agreed out of court to postpone the launch of its Galaxy Tab 10.1 in Australia, the leading manufacturer of tablets running Google's (GOOG) Android operating system has suffered a second major setback.
A court in Germany Tuesday granted Apple (AAPL) a preliminary injunction barring distribution of the device in the entire European Union except MORE
Philip Elmer-DeWitt - Aug 9, 2011 1:02 PM ET
Its settlement with Apple does not bode well for devices that "slavishly" copy the iPad
If all had gone according to plan, Samsung would have launched its latest tablet computer -- the Galaxy Tab 10.1 -- in Australia on Thursday Aug. 11.
But Apple (AAPL) objected, telling a federal judge in Sydney that the device, based on Google's (GOOG) Android operating system, violated at least 10 Apple patents. And in a deal MORE
Philip Elmer-DeWitt - Aug 2, 2011 7:41 AM ET
Endless queues, whooping Apple staffers, saturation media coverage
Judging from the early videos, iPad 2 mania may be even more fevered in Australia and New Zealand than it is in the U.S.
The first customer in line at Apple's (AAPL) Sydney store, seen here at right, camped out for 53 hours to buy his second iPad 2 (he picked one up two weeks ago in Boston.)
No word yet on stockouts, but a MORE
Philip Elmer-DeWitt - Mar 25, 2011 8:11 AM ET
Customers began lining up in Australia two days before the scheduled launch
Alex Lee, 28, and Marius Eilertsen, 27, armed with folding chairs and blankets, took their places -- Nos. 1 and 2 -- in front of Apple's (AAPL) Sydney, Australia, retail store Wednesday at noon local time, 53 hours before the iPad 2 was scheduled to go on sale. By Thursday evening, the line of customers behind them extended down MORE
Philip Elmer-DeWitt - Mar 24, 2011 10:30 AM ET
Unable to fill U.S. orders, it will make the device unavailable in 25 more countries on Friday
Last week, for reasons I'd rather not examine too closely, I spent the better part of an hour waiting outside an Apple retail outlet in center city Philadelphia only to be told, 50 minutes before the store was scheduled to open, that its promised overnight shipment of iPad 2s had not arrived.
It was an MORE
Philip Elmer-DeWitt - Mar 22, 2011 1:41 PM ET
Pizza Hut and the Queensland tourism board show how web and mobile campaigns can yield real-world business results.
Oct 7, 2010 8:58 AM ET