A TV-on-your-PC company has created a way to block the locust noise from World Cup broadcasts. It's just the start of the personal-filterized future of TV.
By Paul Smalera, senior editor
In honor of the 2010 World Cup in South Africa, YouTube recently added a "vuvuzela" button that would enable the plastic horn's trademark buzzing on just about any video available on the site. That's pretty funny, and if you're watching "OMG Trololo Cat" with the virtual vuvuzela enabled, it could even qualify as hilarious.
But what I'm more interested in is the email I just got from EyeTV today about the vuvuzela filter. EyeTV, for those who don't know, is a device that lets you connect an antenna or cable TV feed to your Apple computer, and use the computer as a television tuner, screen, and DVR, not to mention copy recordings to your iPhone or iPad, or share them with other users on your network. It's a neat device, and one I use to watch basic cable at home. (Most digital cable doesn't play nicely with the EyeTV, unless you just use it as a dumb pipe to connect your cable box video-out to your computer screen.)
The camera crew is setting up for our interview, and Jimmy Iovine wants me to listen to something on his iPod.
The chairman of Universal Music Group's Interscope Geffen A&M Records is holding forth about how great his Beats Solo headphones sound; and as the overlord of a music empire that includes Black Eyed Peas, Lady Gaga, Eminem, and U2, he should know. He hands them to me and nudges the MOREJon Fortt - Oct 14, 2009 7:00 AM ET
The standout new feature in iTunes 8 is Genius, which builds music playlists based on the listening habits of the iTunes community. Image: Apple
It took me a while to get around to it, but I've finally downloaded the iTunes 8 update, and played around a bit with the Genius song recommendation feature. After a test drive, I've decided it's the best thing Apple has (AAPL) added to its music management MOREJon Fortt - Sep 12, 2008 12:33 PM ET
Dell's first "iPod killer," the Dell Digital Jukebox, was discontinued in 2006 ...
... while Apple's iPods continue to dominate the MP3 player market with a 70 percent share. Photos: Dell, Jon Fortt
From: Jon Fortt
To: Michael Dell
Subject: Taking down the iPod
You might remember our recent chat at Fortune's Brainstorm Tech conference, when you shared with me a theme you've sounded before: "I think the sign of a great company MOREJon Fortt - Aug 7, 2008 9:29 AM ET
By Jon Fortt and Michal Lev-Ram
Will Apple give up some control over the iPhone in order to court corporate customers?
That's one of the juiciest questions surrounding a gathering on Apple's (AAPL) campus Thursday, where CEO Steve Jobs has promised to open up the iPhone's software secrets to the world for the first time. Apple's invitation to the event also hinted at new business-friendly features for the device, and Silicon MOREJon Fortt - Mar 5, 2008 8:54 AM ET
Can Apple regain its status as a Wall Street darling?
So far 2008 has not been kind to the technology trendsetter. With U.S. iPod sales slowing and iPhone hype fading, investors have been seized by worries that the crew in Cupertino isn't much of a growth story anymore. The stock has fallen 40 percent from its recent highs, losing some $50 billion in market value --and it isn't clear what MOREJon Fortt - Feb 26, 2008 8:00 AM ET
Apple executives are fond of talking about seven years ago, the last time Wall Street seriously underestimated the company. Faced with an economic slowdown that saw his tech industry peers slashing staff and cutting projects, CEO Steve Jobs proclaimed that he and the rest of Apple would instead "innovate our way" out of the slump.
Jobs made good on that promise. Soon after, Apple (AAPL) unveiled the iTunes Store, the iPod MOREJon Fortt - Jan 24, 2008 9:21 AM ET
Apple reported earnings that beat analyst estimates on strong sales of iMacs, laptops and iPhones. But its cautious outlook led investors to slam the stock Wednesday morning, and take much of the Nasdaq down with it.
Why?Jon Fortt - Jan 23, 2008 10:42 AM ET
Last year's iPhone introduction was an A+, with a beyond-cool gadget, new software and new services. So how did Apple (AAPL) score this year with its Macworld presentations? A slim laptop with Intel (INTC) inside won bonus points, but aside from that, CEO Steve Jobs had to rely on his top-notch presentation skills. This is how we graded his keynote announcements:Jon Fortt - Jan 16, 2008 12:23 AM ET
Flash-based laptops? Suped-up iPhones? The wait is over for Apple's biggest announcements of the year.
The crowd at Macworld 2008 settles in for the Steve Jobs keynote. Photo: Jon Fortt
SAN FRANCISCO -- The keynote has begun. There's a Mac vs. PC commercial showing. PC is talking about what a bad year 2007 was, with all of Apple's announcements including the iPhone. PC says 2008, though, will be a great year. "What MOREJon Fortt - Jan 15, 2008 11:54 AM ET
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