FORTUNE -- Is Apple still a growth company? With the Wall Street Journal's question still hanging in the air, Asymco's Horace Dediu has found a novel way to highlight a source of growth within Apple (AAPL) that is often overlooked.
In the attached chart, he's stacked the revenue categories of Google's (GOOG) core business (i.e. without Motorola and "other") and compared them with the revenue components of Apple's iTunes/Software/Services division.
Taking into account the 70% Apple pays app developers (which the company doesn't report as revenue), Dediu figures the iTunes group had "gross" revenues of $23.5 billion with growth of 34% year over year.
"On a yearly basis," he writes, "iTunes/Software/Services is nearly half of Google's core business and growing slightly faster.
"The iTunes 'empire' of content and services would be ranked as number 130 in the Fortune 500 ranking of companies (slightly below Alcoa and above Eli Lilly)."
LINK: Asymco: Fortune 130
At Microsoft's peak, there were 56 times more Windows PCs sold than Macs.
FORTUNE -- Oranges are being compared with Apples in the attached chart. Or rather, Microsoft (MSFT) Windows PCs with four kinds of Apple (AAPL) devices -- Macs, iPads, iPhones and iPod touches.
But Asymco's Horace Dediu, who posted it Monday, is bending the rules to make a serious point:
In the 1980s and 1990s computing platform decisions were made first by companies MOREPhilip Elmer-DeWitt - Jan 13, 2014 1:49 PM ET
Music downloads are down. Apps are through the roof. Should Hollywood be worried?
FORTUNE -- Asymco's Horace Dediu, who created the attached chart from data Apple (AAPL) released Tuesday, doesn't buy the accepted wisdom about what's going on.
To state the obvious: iTunes music downloads are down while downloads of apps are up sharply: 35% year over year and 50% in December alone.
It's tempting to suggest, Dediu writes in a post called MOREPhilip Elmer-DeWitt - Jan 8, 2014 7:07 AM ET
Asymco's Horace Dediu is taking his data visualization how-to series on a world tour.
FORTUNE -- To appreciate the attached chart -- displaying the rates at which various technologies, from stoves to smartphones, achieved 91% "saturation" in the U.S. -- you have to see it the way Asymco's Horace Dediu presented it at his New York Airshow last month: Unfurled on an Apple (AAPL) iPad like a scroll, one year at a MOREPhilip Elmer-DeWitt - Dec 19, 2013 3:26 PM ET
Asymco's Horace Dediu now expects U.S. smartphone penetration to hit 90% by Dec. 2016.
FORTUNE -- I don't pretend to understand -- even after reading the Wikipedia entry on logistic regression -- the statistics Asymco's Horace Dediu used to draw the chart at right.
But even I can see that the curves representing various smartphone platforms have different shapes:
Orange: Research in Motion (BBRY), headed south
Blue: Microsoft (MSFT), recovering
Yellow: Android (GOOG), leveling off
In 4 days of holiday shopping, 83% of mobile sales were made via iOS, 17% via Android.
FORTUNE -- By the time Horace Dediu posted the attached chart on his Asymco.com site, the IBM (IBM) Digital Analytics Benchmark data on which it was based had already been updated. But the broad picture hasn't changed. Over the four-day weekend, Thursday through Sunday:
Online holiday shopping (desktop and mobile) in the U.S. was up 14.5% MOREPhilip Elmer-DeWitt - Dec 2, 2013 11:14 AM ET
An active iTunes user generates $48 of revenue per year. A Twitter user, $1.36.
FORTUNE -- Now that Twitter (TWTR) has gone public, we can calculate -- as George Anders has -- that each active Twitter user is worth, by Wall Street's valuation, $110.
So how does Wall Street value Apple's (AAPL) iTunes/iCloud ecosystem? That's harder to say.
"We don't hear much about how Apple is worth so many dollars per user," writes Asymco's MOREPhilip Elmer-DeWitt - Nov 11, 2013 6:59 AM ET
At Apple and HP, ad spending is flat as a percent of sales. The others are spending more.
FORTUNE -- Asymco's Horace Dediu on Monday used last week's release of Apple's (AAPL) fiscal 2013 advertising budget to update the fever chart at left and to add a new chart on the right, one that compares advertising expenses as percent of sales. He notes that although by that measure Coca Cola (KO) outspends MOREPhilip Elmer-DeWitt - Nov 4, 2013 11:58 AM ET
As sales of smartphones and tablets grew, the PC market shrank.
FORTUNE -- The makers of Microsoft (MSFT) Windows computers can take some comfort in the fact that, as CNN Money's Adrian Covert put it Friday, Macs down, PCs up in the third quarter of 2013.
But take a slightly longer view, as the attached chart does, and things look pretty bleak for the once-mighty Wintel empire.
Windows PC growth rates have been MOREPhilip Elmer-DeWitt - Oct 11, 2013 10:17 AM ET
The key, Horace Dediu says, is to think of the iPhone as a data services salesperson.
FORTUNE -- The short answer for why Apple (AAPL) charges so much for its iPhones -- e.g. $549 for the new iPhone 5C that most analysts expected would sell for somewhere between $300 and $400 -- is that it can.
"Anybody would if they could," writes Horace Dediu on his Asmyco blog. "That's a poor question. MOREPhilip Elmer-DeWitt - Sep 12, 2013 8:23 AM ET
|GM raising Corvette prices|
|Everything must go: There's a flood of store closings|
|Albertsons to merge with Safeway|
|Boeing reports wing cracks on Dreamliners|
|Bitcoin matters. Ignore the media circus.|