A company called Placed is applying some of the methods used online to the real world.
FORTUNE -- Foot traffic at bookstores rose by 27% in the first quarter of this year, according to a report issued this week by Placed, a Seattle-based company that aims to bring Internet-like marketing analytics to the offline world.
That seems like a surprising number. It's hard to know for sure how accurate it is, or MOREDan Mitchell, contributor - May 24, 2013 12:07 PM ET
Only 31 minutes is spent surfing the Web. Apps take up the rest of that time.
FORTUNE -- The iPhone was barely a year old and Apple (AAPL) had not yet launched the App Store when Flurry Analytics began measuring mobile usage and helping developers sell ads.
Today Flurry measures the activity of more than 1 billion active mobile iOS and Android devices a month, and to celebrate its fifth anniversary Wednesday MOREPhilip Elmer-DeWitt - Apr 3, 2013 7:28 PM ET
With Paper, a handful of ex-Microsoft employees are proving the iPad is more than just a consumption device, one digital brush stroke at a time.
FORTUNE -- If you thought the iPad was still purely a consumption device, take a few minutes to doodle around with Paper by FiftyThree.
Since co-founders Georg Petschnigg, Andrew S. Allen, Julian Walker, and Jonathan Harris launched the company nearly a year ago, its drawing app MOREJP Mangalindan, Writer - Mar 27, 2013 6:58 AM ET
Apple's iPad is a revolutionary device, yes. But Japan has embraced it in unusual ways.
By Michael Fitzpatrick
FORTUNE -- Best-man Toshiyuki hands out two iPads at a Japanese wedding reception. He's something of an early adopter while some of the older guests are unfamiliar with touch screens, despite their country's tech-savvy reputation. But the tablet's intuitive quality wins them over as they begin happily perusing a slide show of images MOREMar 25, 2013 5:00 AM ET
You likely haven't heard of one of the most ambitious startups to emerge this year. ToyTalk wants to revolutionize talking toys.
FORTUNE -- Talking toys are a dime a dozen. But intelligent talking toys? Not so much. The amount of computer code and processing power needed to pick up on the nuance of human conversation -- even one with a child -- is vast. More importantly, being entertaining requires different skill sets MOREJP Mangalindan, Writer - Feb 22, 2013 6:51 AM ET
A generation of popular apps is being defined by how brief their use cases are.
FORTUNE -- New apps are pushing the boundaries of brevity. Not Angry Birds-esque, which could eat up five minutes of time, but far less. The question is, if mobile apps increasingly are all about "snacking" -- using them in even shorter bursts -- just how brief can their functionality get?
I first encountered this trend last Thanksgiving, MOREJP Mangalindan, Writer - Feb 8, 2013 11:56 AM ET
Television is battling the smartphone and the tablet for attention. Viggle aims to co-opt such devices to boost ratings and revenue.
By Jennifer Alsever, contributor
FORTUNE -- Television executives and advertisers alike are desperate to interact with television viewers. Media mogul Robert F.X. Sillerman wants to help them.
Viggle, his New York-based startup, hopes to become the entertainment industry's chief loyalty-rewards program. Its app, which is available for Apple (AAPL) and Google MOREOct 16, 2012 5:00 AM ET
With developer interest in its android operating system trailing Apple's iOS, Google is turning on the charm.
By Alex Konrad, reporter
FORTUNE -- Consumers love Google's Android operating system: Some 50% of U.S. smartphone subscribers now use a device that runs on the Android platform, according to a recent Comscore survey. But software developers? Not so much.
Make no mistake, developers are building plenty of applications for Android; 450,000 apps are available MOREApr 23, 2012 5:00 AM ET
A round-up of Apple's latest milestones
No company is better at telling its story with nice round numbers than Apple (AAPL). Here, in the order they arrived, are the numbers it trotted out at Wednesday's iPad event:
362 Apple Stores
110 million customers in Q4
315 million iOS devices sold
62 million in Q4 alone
25 billion iOS apps downloaded
100+ million iCloud customers
15.4 million iPads sold in Q4
200,000+ apps designed for iPad
100+ competing tablets came to MORE
After seeing executives jury-rig consumer gadgets and software for work, companies like Google and Apple are suiting up for success in the office.
By Richard Nieva, contributor
FORTUNE -- In recent years employees have been bringing their personal smartphones and tablets to work and tricking out their gadgets (sometimes without the tech department's okay) with productivity-enhancing apps and software. Now, instead of standing by as savvy individuals co-opt their technology for the MOREDec 28, 2011 5:00 AM ET
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