Interview by Scott Cendrowski
Mike Splinter, CEO of the Santa Clara, Calif.-based Applied Materials, recalls the best advice he ever got.

Mike Splinter, CEO of Applied Materials
Before I joined Applied Materials (AMAT), I worked at Intel (INTC) for two decades. I recall a session with Andy Grove. It was 1984, and Grove was talking about Intel culture to a group of new employees who were coming in at a senior level. I was running Fab 1, a Santa Clara factory that made chips.
In his talk Grove advised us to always assume it's your responsibility. By that he meant to take on a job, even if it wasn't yours. That's a general thought, but it creates specific action and works across almost any situation, from picking up garbage on the floor to a new product idea.
If you automatically assume it's your responsibility and do something about it, that makes the company better. Those who can recognize that are the ones who end up being more successful.
Mike's greatest tips
Engage your audience. When talking to a group, give the audience a challenge or an objective. It makes the presentation much more memorable.
By Michal Lev-Ram
SAN JOSE - On the same day that Intel (INTC) slashed more than $1 billion from its sales forecast and more analysts cut sales estimates for Google (GOOG), Silicon Valley luminaries momentarily put the downturn aside and celebrated a happier cause -- using technology to benefit the world.
Nearly 1,500 guests on Wednesday night attended the annual Tech Awards, which recognize innovations used to alleviate poverty around the world. "Tonight is a reminder of MORE
Michal Lev-Ram, writer - Nov 13, 2008 11:13 AM ET