Hundreds of stores and sports venues are being outfitted with proximity-based messaging technology. Are consumers willing to listen?
By Heather Clancy
FORTUNE -- Welcome a frequent customer with a personal message. Offer an in-store deal on excess boot inventory before summer sandals hit the shelves. Remind tailgating season ticketholders to head to their seats before kick-off.
Ever since smartphones became virtually ubiquitous, marketers have fantasized about mobile engagement scenarios like these, specific MOREFeb 28, 2014 2:49 PM ET
As sales growth slows and prices fall, Apple is expected to keep skimming the cream.
FORTUNE -- The heyday of smartphone sales is over, according to an IDC report issued this week.
The U.S.-based market research firm expects growth in worldwide smartphone shipments, which approached 40% last year, to slow to less than 20% in 2014 and then within a few years to shrink to single digits: 8.3% in 2017 and 6.2% MOREPhilip Elmer-DeWitt - Feb 28, 2014 7:42 AM ET
Whatever it plans to do with all that crystal-growing capacity, it will likely come out ahead.
FORTUNE -- What's Apple (AAPL) up to with that sapphire factory it's building in Mesa, AZ?
That's one of the questions Bernstein's Toni Sacconaghi (who covers Apple) and Alberto Moel (who covers Corning) set out to answer in a two-part report to clients issued Wednesday -- the same, day, coincidentally, that Arizona Gov. Jan Brewer vetoed a controversial anti-gay MOREPhilip Elmer-DeWitt - Feb 27, 2014 10:15 AM ET
The company still shines brightest in the eyes of its peers.
FORTUNE -- You wouldn't know it from the relentlessly skeptical commentary on CNBC, the Pulitzer-prize-winning series in the New York Times, or the measly 12 times earnings Wall Street pays for its stock, but Apple (AAPL) is widely respected by people in the business.
"Apple is undoubtedly a victim of its own success," Adam Lashinsky wrote last year when Apple -- its share price MOREPhilip Elmer-DeWitt - Feb 27, 2014 6:30 AM ET
Meanwhile, institutional ownership of Amazon, Google and Microsoft are near record highs.
FORTUNE -- Apple (AAPL) is an outlier in a major shift of stock ownership that's unfolded over the past five years, according to a note issued Wednesday by Morgan Stanley's Katy Huberty.
She writes that as small investors took their money out of stocks and put it into mutual funds, institutions were picking the slack. Average institutional ownership of the S&P MOREPhilip Elmer-DeWitt - Feb 26, 2014 12:18 PM ET
Judge Cote's ruling, Apple says, mistook an "aikido move" for an antitrust conspiracy.
FORTUNE --Apple (AAPL) pulled no punches in the 65-page brief it filed Tuesday, asking a higher court to overturn the controversial results of last year's e-book antitrust trial and placing blame for the outcome squarely on the shoulders of the judge who heard the case.
In Apple's view, U.S. District Judge Denise Cote was not only wrong about the law MOREPhilip Elmer-DeWitt - Feb 26, 2014 8:07 AM ET
After four days of sniping from security experts, Apple pushes through a fix.
FORTUNE -- For all the fuss stirred up by the press and the cybersecurity community, we'll probably never know what kinds of secrets -- if any -- flowed through the security hole in the operating systems of millions of Macs between Friday, when the fact of its existence was inadvertently revealed, and Tuesday afternoon, when it was nailed MOREPhilip Elmer-DeWitt - Feb 25, 2014 3:54 PM ET
The bad news? The company's latest iPhone competitor isn't groundbreaking. The good? It doesn't have to be to sell tens of millions.
FORTUNE -- Investors are bullish on Samsung after the Korean giant unveiled its latest flagship smartphone, the Galaxy S5, at Mobile World Congress in Barcelona this week. Shares for the company were up slightly after a 13% drop over the last year -- a big deal when the company's MOREAndrew Nusca - Feb 25, 2014 12:38 PM ET
Cook's hometown paper has unearthed a trove of unflattering yearbook pictures.
FORTUNE -- According to the Mobile Press-Register, Tim Cook played trombone, sold ads for the yearbook, and was the second-best student in his Robertsdale High School graduating class. The valedictorian, Teresa Prochaska Huntsman, works as an application developer analyst in Boise, Idaho.
More photos and bioperse: Tim Cook -- Apple CEO and Robertsdale's favorite sonPhilip Elmer-DeWitt - Feb 25, 2014 11:17 AM ET
Could Apple do business in a state that sanctions discrimination against gays?
FORTUNE -- Apple (AAPL) has confirmed that it urged Arizona Gov. Jan Brewer over the weekend to veto a bill that would allow business owners with strongly held religious beliefs to deny service to gays and lesbians.
Since the Arizona statehouse passed the measure last Thursday, Gov. Brewer has faced growing pressure to kill the bill that opponents characterize as "state-sanctioned discrimination."
Three state senators MOREPhilip Elmer-DeWitt - Feb 25, 2014 8:37 AM ET
|Albertsons to merge with Safeway|
|ID'ing alleged Bitcoin creator leads to L.A. car chase|
|Russia already paying price for Ukraine|
|China has first corporate bond default by solar firm|
|Wal-Mart slashes iPhone prices|