Speculation and rumors about an Apple-branded television are rampant. Here's what most of them don't get right.
FORTUNE -- Thanks to Apple's famous secrecy, when it comes to the company's plans for future products, there's always more speculation than information.
That's the case with whatever Apple (AAPL) might be cooking up for television. It's obviously doing something, but nobody can quite tell what it is. Steve Jobs has publicly stated the company's MOREDan Mitchell, contributor - Sep 15, 2011 10:11 AM ET
Piper Jaffray's Gene Munster believes an iOS television will succeed Apple TV in 2012
In the wake of a dubious prediction published Wednesday (DailyTech: Apple to Enter TV Display Business Late This Year) and its dismantling (TechCrunch: That Apple Television Is Coming This August Alongside The iPhone Nano (And Santa)) Gene Munster could hardly be expected to hold his tongue.
No one has championed the idea of an Apple-branded TV set (as opposed MOREPhilip Elmer-DeWitt - Jun 23, 2011 10:57 AM ET
Steve Jobs may have found a way to get TV makers to put Apple's technology in their sets
Apple (AAPL) is talking to television makers about building a new generation of HDTV sets with Apple TV technology built in.
That's the thrust of the report Bloomberg posted Wednesday that cites "two people familiar with the project" and quotes a Pioneer vice president on the record as saying "Apple connectivity in AirPlay is MOREPhilip Elmer-DeWitt - Mar 24, 2011 8:08 AM ET
ARM may be the only way for GoogleTV to get a foothold in the living room.
In November, Bloomberg issued a report saying that Samsung was going to be building GoogleTVs (GOOG), likely with Intel (INTC) chips.
That didn't make sense to me. Samsung was developing its own high power chips that are almost as fast as the standard Intel Atom processors that are inside GoogleTVs, except they are based on the ARM architecture and are extremely low MORESeth Weintraub - Feb 27, 2011 11:00 AM ET
Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the day's most newsworthy bits below.
Reports are surfacing that Yahoo's upper management must cut between 10% and 20% of its 14,100-strong staff. Yahoo says via an official statement the reports are "misleading and inaccurate," but outlets like TechCrunch are sticking by their MOREJP Mangalindan, Writer - Nov 12, 2010 7:40 AM ET
The high-quality streaming service comes to the cross-platform home theater app.
In another coup for VUDU, the startup Wal-Mart (WMT) acquired back in February for over $100 million, Boxee announced today that the high-quality video-on-demand service will appear on Boxee Box, a dedicated $199 set-top box launching next month, as well as the Boxee app.
"It rounds out our movie offering," says Andrew Kippen, Vice President of Marketing for Boxee. "We have MOREJP Mangalindan, Writer - Oct 28, 2010 10:55 AM ET
"The hobby is a hit!" declares one analyst, but a head-to-head review gives the nod to Roku
"Apple TV is selling out across the nation," screams the headline of an unusually enthusiastic note to clients issued Wednesday by JMP Securities' Alex Gauna.
"We were not particularly surprised when we couldn't get our hands on the Apple TV over this past introductory weekend in San Francisco," he writes, "but when the scarcity persisted MOREPhilip Elmer-DeWitt - Oct 6, 2010 10:57 AM ET
Not clear whether it's high demand or a production hiccup that's causing it
What's going on with the new Apple TV, the latest iteration of Steve Jobs' "hobby," promised for delivery before the end of September?
First Apple (AAPL) started refunding customers who had paid for expedited shipping, alerting them by e-mail that "Due to a delay, we may have not been able to meet our delivery commitment" and triggering speculation about MOREPhilip Elmer-DeWitt - Sep 29, 2010 7:35 AM ET
Deal with Rovi could bolster its set-top box or serve as a precursor to an all-in-one TV.
In a filing with the Securities and Exchange Commission Rovi Corp. (ROVI) announced Monday that it had signed a multiyear deal giving Apple (AAPL) access to undisclosed portions of its TV-related intellectual properties.
Rovi, formerly known as Macrovision, purchased TV Guide for its VCR Plus and electronic program guide in 2008 and sold the money-losing MOREPhilip Elmer-DeWitt - Sep 20, 2010 1:25 PM ET
The previous version of Apple TV was dubbed "take two." Will the new model be known as "strike three"?
By John Patrick Pullen, contributor
By most accounts, Wednesday was a good day to be Steve Jobs. In fact, if you were looking at a box score of Apple's big game, their CEO's line might look something like this:
ab r h rbi
Jobs 5 4 5 MORESep 2, 2010 2:28 PM ET
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