Apple TV

Is Apple's answer to TV's big problem hiding in plain sight?

All this talk about an Apple-branded TV set may be missing the point

Reading between the lines of the Wall Street Journal's story Monday about Apple's "assault" on the TV business, you can almost hear the desperation of the media executives who asked Apple (AAPL) to brief them on exactly what the wizards of Cupertino are up to.

These media executive -- which included, presumably, Rupert Murdoch, whose News Corp. (NWS) owns MORE

Sharp and Apple: What the Jefferies report really says

There's a lot more to the relationship than the rumors of an Apple-branded TV suggest

Credit AllThingsD's John Paczkowski for finding the most headline-worthy nugget in the report issued Tuesday by Jefferies analyst Peter Misek on his recent trip to Japan.

The thrust of Paczkowski's story -- Apple Television Could Be Ready for Commercial Production by Feb. 2012 -- was echoed Wednesday by more than a dozen writers who had only his brief item to rely on.

But MORE

An Apple-branded TV set? Not likely, says Toni Sacconaghi

Sanford Bernstein's top Apple analyst is dubious about Steve Jobs' television dreams

Analysts have been arguing for ages about whether Apple (AAPL) is ever going to enter the $118 billion/year flat-screen TV market. But two things have changed in the past month:

1. Walter Isaacson's biography of Steve Jobs quotes him as saying he's "finally cracked" the problem of controlling an integrated cloud-based television.
2. The Siri system that Apple introduced on MORE

Piper Jaffray: Apple is already building prototype TV sets

The solution Steve Jobs said he "finally cracked" could be a $6 billion business by 2014

In a note to clients released Monday, Piper Jaffray's Gene Munster seizes on remarks attributed to Steve Jobs in the biography published overnight as "another data point" to support a thesis he's been championing since 2009.

"I'd like to create an integrated television set," Jobs told Walter Isaacson, his authorized biographer. "It would be seamlessly synced MORE

What Apple TV prognosticators get wrong

Speculation and rumors about an Apple-branded television are rampant. Here's what most of them don't get right.

FORTUNE -- Thanks to Apple's famous secrecy, when it comes to the company's plans for future products, there's always more speculation than information.

That's the case with whatever Apple (AAPL) might be cooking up for television. It's obviously doing something, but nobody can quite tell what it is. Steve Jobs has publicly stated the company's MORE

The Apple-branded TV set: An analyst connects the dots

Piper Jaffray's Gene Munster believes an iOS television will succeed Apple TV in 2012

In the wake of a dubious prediction published Wednesday (DailyTech: Apple to Enter TV Display Business Late This Year) and its dismantling (TechCrunch: That Apple Television Is Coming This August Alongside The iPhone Nano (And Santa)) Gene Munster could hardly be expected to hold his tongue.

No one has championed the idea of an Apple-branded TV set (as opposed MORE

AirPlay's hidden agenda: Apple TV sets

Steve Jobs may have found a way to get TV makers to put Apple's technology in their sets

Apple (AAPL) is talking to television makers about building a new generation of HDTV sets with Apple TV technology built in.

That's the thrust of the report Bloomberg posted Wednesday that cites "two people familiar with the project" and quotes a Pioneer vice president on the record as saying "Apple connectivity in AirPlay is MORE

Can Samsung save GoogleTV with ARM processors?

ARM may be the only way for GoogleTV to get a foothold in the living room.

In November, Bloomberg issued a report saying that Samsung was going to be building GoogleTVs (GOOG), likely with Intel (INTC) chips.

That didn't make sense to me.  Samsung was developing its own high power chips that are almost as fast as the standard Intel Atom processors that are inside GoogleTVs, except they are based on the ARM architecture and are extremely low MORE

Today in Tech

Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the day's most newsworthy bits below.

Reports are surfacing that Yahoo's upper management must cut between 10% and 20% of its 14,100-strong staff. Yahoo says via an official statement the reports are "misleading and inaccurate," but outlets like TechCrunch are sticking by their MORE

Wal-Mart's VUDU brings high-def streaming to Boxee

The high-quality streaming service comes to the cross-platform home theater app.

In another coup for VUDU, the startup Wal-Mart (WMT) acquired back in February for over $100 million, Boxee announced today that the high-quality video-on-demand service will appear on Boxee Box, a dedicated $199 set-top box launching next month, as well as the Boxee app.

"It rounds out our movie offering," says Andrew Kippen, Vice President of Marketing for Boxee. "We have MORE