The "Genius" spots may have targeted older users, but that doesn't make them good
FORTUNE -- According to a YouGov BrandIndex survey released Friday, Apple's "fans" have gotten older -- a demographic shift the firm suggests may have been the company's motivation for releasing the three "Genius" ads that got so roundly panned when they aired in prime time during NBC's Olympics coverage.
YouGov's evidence: The "Buzz" chart above, which shows positive MOREPhilip Elmer-DeWitt - Aug 10, 2012 12:00 PM ET
Retail fail: SWAT teams move in after fights break out among rival gangs of scalpers
There may be no graceful way to launch an iPhone in a country of 1.3 billion that has caught what one analyst calls "Apple fever."
In a frightening parody of the snaking queues that greet the launch of new Apple (AAPL) products in the U.S., thousands of would-be customers massed outside the company's stores in Beijing and MOREPhilip Elmer-DeWitt - Jan 13, 2012 5:23 AM ET
Ron Johnson, who came to Apple from Target, is headed back to his retail roots
Among the senior vice presidents on whom Steve Jobs depends to run Apple (AAPL), three stand out: Tim Cook, the master of Apple's supply chain; Jony Ive, its genius designer; and Ron Johnson, the man who built the Apple Store.
Jobs is reportedly losing one of them today. According to the Wall Street Journal, J.C. Penney (JCP) MOREPhilip Elmer-DeWitt - Jun 14, 2011 12:16 PM ET
Retail staff briefed Sunday on a plan to move into enterprises that aren't yet "confused"
"What I love about the consumer market, that I always hated about the enterprise market, is that we come up with a product, we try to tell everybody about it, and every person votes for themselves... With the enterprise market, it's not so simple. The people that use the products don't decide MOREPhilip Elmer-DeWitt - Feb 28, 2011 6:12 AM ET
Dave Matthews and 2,000 free Miley Cyrus concert tickets will do the trick
The air was scented with "bamboo sage." The walls were lined with 100 monitors. The cheering staff was clad in primary colors, ready to break out in dance at a moment's notice.
But it was not the tables full of Dells and Kinects, the community training space, the free Windows diagnostic tests, the video history of Bill Gates' company MOREPhilip Elmer-DeWitt - Nov 19, 2010 8:30 AM ET
YouTube videos -- some wild, some less so -- document iPad's launch in 9 countries Friday
For future anthropologists who may someday write doctoral theses on how different cultures greeted the arrival Apple's (AAPL) tablet computer, we submit as evidence the videos below the fold.
The iPad launched in nine countries Friday, but how that launch was greeted varied widely.
There were long queues in Amsterdam, Rotterdam and Hassalt, Belgium. There were velvet-roped MOREPhilip Elmer-DeWitt - Jul 25, 2010 11:57 AM ET
Earnings up 77.6% on all-time record sales of $15.7 billion
Apple (AAPL) blew past all but the most optimistic estimates Tuesday, reporting third-quarter earnings of $3.51 per share on a record $15.7 billion in revenue.
That Apple was able to top sales for even its Christmas quarter -- traditionally its strongest -- was remarkable. Apple executives attributed it to the addition of a new product line -- the iPad -- which brought MOREPhilip Elmer-DeWitt - Jul 20, 2010 5:04 PM ET
Apple is selling its tablet computer at the blistering rate of one every 2.5 seconds
Apple (AAPL) is moving iPads as fast it can make them.
It took the company 28 days to sell its first million iPads, despite stockouts in nearly every Apple Store in the U.S.
On Monday -- three days after it began selling the device in nine countries outside the U.S. -- Apple announced that it had sold its MOREPhilip Elmer-DeWitt - May 31, 2010 10:13 AM ET
Consumer Reports ranks its stores above the rest despite high prices and limited selection
You might think that the best place to buy a cell phone is from the store that has the biggest selection or the lowest price or a connection to the carrier you'll be using.
But you would be wrong, according to the June issue of Consumer Reports. Based on a survey of 11,000 online subscribers, the magazine gave MOREPhilip Elmer-DeWitt - May 12, 2010 12:04 PM ET
By Sunday afternoon, most Apple Stores had run out of Wi-Fi-only iPads as well
Piper Jaffray's Gene Munster, one of the few Apple (AAPL) analysts who attends product launches and counts heads, estimates that Apple sold 300,000 iPad 3Gs over the three-day launch weekend, including units pre-ordered online for Friday delivery. That's the same number of units Apple sold in one day when the Wi-Fi-only model launched.
The lines at the stores MOREPhilip Elmer-DeWitt - May 3, 2010 4:24 AM ET
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