FORTUNE -- Having apparently learned his lesson when he went down market and tapped John Browett, the head of Dixons, to run Apple's (AAPL) retail empire, Tim Cook went up market this time and replaced Browett with the CEO of a 157-year-old British luxury brand.
By the time Americans woke up to the press release announcing that Angela Ahrendts, the American-born CEO of Burberry -- and the U.K.'s richest business women -- will run Apple's retail and online stores, British television was all over the news.
Some of the coverage:
Below Ahrendts' 2010 commencement speech at Ball State University, her alma mater, and her 2013 TEDx Hollywood talk.
A liberal think tank has a novel idea: Give some of that cash to Apple's workers
FORTUNE -- The first paragraph of the commentary posted Wednesday on the website of the Economic Policy Institute, a liberal think tank founded by, among others, Clinton-era labor secretary Robert Reich, lays out the thrust of the argument pretty succinctly:
"For more than a year, there has been a high-profile debate over what Apple should do MOREPhilip Elmer-DeWitt - Mar 20, 2013 12:20 PM ET
How special are Apple Inc.'s retail outlets?
FORTUNE -- "I don't have very many bad days," Apple (AAPL) CEO Tim Cook told the audience at Goldman Sachs' technology conference Tuesday. "But if I ever feel that I'm dropping down from an excited level, I go and visit a store. It's like a Prozac."
Cook's point was that Apple's retail outlets are not like ordinary stores. "I'm not even sure 'store' is the right MOREPhilip Elmer-DeWitt - Feb 13, 2013 8:17 AM ET
Ship times hit 2 weeks Tuesday and a spot check found it at 9 out of 10 of Apple stores
FORTUNE -- Despite stock-outs, production hiccups and Foxconn worker unrest, it looks like Apple (AAPL) will have an iPhone 5 available to sell to anyone who wants one this Christmas.
In a note to clients Wednesday, Piper Jaffray's Gene Munster reports that his nightly checks of supplies at 100 Apple Stores showed MOREPhilip Elmer-DeWitt - Nov 21, 2012 8:00 AM ET
But the $45 dollars the average Apple Store customer spends each visit is the least of it
FORTUNE -- It is likely that there is no retail outlet in the world that generates as much cash per square foot than an Apple Store.
That's certainly true of the U.S., according to the latest top 10 list from Retail Sails, which ranks U.S. chain stores by their productivity (see chart at right).
Apple (AAPL) MOREPhilip Elmer-DeWitt - Nov 13, 2012 7:12 AM ET
Was this the reason, Jean-Louis Gassée asks half seriously, John Browett was fired?
FORTUNE -- In a well-argued memo to management written by a friend of Apple (and former head of advanced product development and worldwide marketing), Jean-Louis Gassée devotes this week's Monday Note to the blaring problem with the company's new flagship store in Palo Alto that some are calling a prototype for future venues:
IT'S WAY TOO LOUD!
Louder, he points out, MOREPhilip Elmer-DeWitt - Nov 11, 2012 7:04 PM ET
Thinking about going into Manhattan to visit an Apple Store? Forgetaboutit!
FORTUNE -- I probably won't make it to Apple's (AAPL) flagship Fifth Avenue store Friday for the launch of the iPad mini.
Me and a lot of other people.
Three days after Hurricane Sandy swamped much the U.S. eastern seaboard, there is no power in New York City below 34th Street, no direct subway trains to Manhattan from Brooklyn and Queens, no MOREPhilip Elmer-DeWitt - Nov 1, 2012 10:39 AM ET
In a reprise of Steve Jobs' celebrated 2007 visit, Tim Cook stops by to check it out
FORTUNE -- I've got three videos for you today:
IDG's 2 minute report on Apple's (AAPL) new store in Palo Alto, which opened Saturday
A 3-minute video of the crowd greeting CEO Tim Cook when he paid a visit
An oft-reposted 2007 video of Steve Jobs visiting the store that this one replaced
The shift in emphasis from service to profits comes from the top, say insiders
FORTUNE -- After Apple (AAPL) public relations released a statement calling staffing cutbacks at its Apple Stores a "mistake" that was being reversed, many thought that John Browett's days at the company might be numbered.
Browett is the Wharton MBA who was brought in from the giant British electronics chain Dixons to run Apple's retail operations after their MOREPhilip Elmer-DeWitt - Aug 29, 2012 6:24 AM ET
Company acknowledges "mistake" as planned cutbacks are reversed
Daring Fireball's John Gruber likened it to the most vicious dressing down of a sales staff in American film history -- Alec Baldwin's tirade in Glengarry Glen Ross. The Loop's Jim Dalrymple called it "one of the worst decisions" Apple (AAPL) had made in a decade. "This has the stench," Dalrymple wrote, "of a man looking to make a name for himself."
When two bloggers who MOREPhilip Elmer-DeWitt - Aug 17, 2012 8:28 AM ET
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