The high-tech wundercompany landed not only on our street corners and in our malls, but also on the top 10 of Fortune's Most Admired Companies.
Editor's note: This article appeared in the March 8, 2007 issue of Fortune magazine.
By Jerry Useem
FORTUNE -- "Sorry Steve, Here's Why Apple Stores Won't Work," BusinessWeek wrote with great certainty in 2001. "It's desperation time in Cupertino, Calif.," opined TheStreet.com. "I give [Apple] two years MOREAug 26, 2011 5:00 AM ET
For reasons unclear, the online store was not responding Wednesday morning
[UPDATE: As of 11:10 a.m. EST the store seems to be functioning properly. No new products that I can see. Never did get an explanation from Apple PR.]
[UPDATE 2: As of noon EST, the site seems to be misbehaving again. Still no word out of Apple.]
[UPDATE 3: Reader Mehdi Daoudi of Catchpoint Systems reports that the site had fully recovered MOREPhilip Elmer-DeWitt - Aug 17, 2011 9:51 AM ET
An official search of Kunming, China, yields a surfeit of unauthorized Apple retail shops
Three weeks after an American blogger visiting the capital of China's Yunnan province posted the first photographs of a copycat Apple Store so convincing that even some of the sales staff thought they were working for Steve Jobs, Chinese authorities have identified 22 more unauthorized Apple stores in Kunming city.
According to a Reuters report filed Thursday, the MOREPhilip Elmer-DeWitt - Aug 12, 2011 5:10 AM ET
Plans call for a 23,000-sq.-ft. store with minimal alterations of the landmark building
Contrary to rumors and published reports, the new store that Apple (AAPL) wants to build in New York City's Grand Central Terminal would not be its largest. At roughly 23,000 square feet, it would be smaller than London's Regent Street (25,000 sq. ft.) and the Covent Garden (24,600) stores.
But according to ifoAppleStore's Gary Allen, it would be one MOREPhilip Elmer-DeWitt - Jul 26, 2011 7:30 AM ET
The fake retail outlet that launched a thousand news stories is still open for business
There were developments Monday in everybody's favorite story about China's disregard for western intellectual property rights.
China's official investigation of fake Apple (AAPL) stores in Kunming city -- triggered by the discovery by BirdAbroad of a knock-off so convincing that even some of its employees thought they were working for Steve Jobs -- turned up four similar MOREPhilip Elmer-DeWitt - Jul 25, 2011 6:30 AM ET
With OS X Lion, a new MacBook Air and a new MacBook mini
In Wednesday's apple.com splash screen, Apple (AAPL) is highlighting "the new, faster MacBook Air."Philip Elmer-DeWitt - Jul 20, 2011 8:50 AM ET
Sold a record 20.34 million iPhones, 9.25 million iPads and 3.95 million Macs
Apple's (AAPL) third fiscal quarter was bigger than the most optimistic estimates. Even without a new iPhone to drive sales, revenues, earnings and profits were bigger than the biggest Christmas quarter.
Apple also announced that OS X Lion is coming tomorrow (Wednesday).
The iPhone and iPad numbers were huge surprises. Sales of the iPod, as expected, continued to fall. Only MOREPhilip Elmer-DeWitt - Jul 19, 2011 4:57 PM ET
The yellow Post-it is usually a sign that something new is coming
[UPDATE: The store came back up shortly after 6:00 a.m. EST Sunday. If there were any changes, I can't see them.]
Sometimes Apple (AAPL) takes its online store off-line for cosmetic changes -- like maybe a Father's Day sale. Sometimes it's to clear the decks for a new piece of hardware. What that might be, we can only guess. Among MOREPhilip Elmer-DeWitt - Jun 19, 2011 5:13 AM ET
A well-documented piece of street art appeared Friday at a Hamburg construction site
A group calling itself the .Wav Collective, after a Windows audio file format, has posted a video showing a pair of street artists disguised as workmen cordoning off a section of the Jungfernstieg in downtown Hamburg Friday morning, hoisting a ladder against the construction barricade at the site of Apple's (AAPL) newest retail in the city, and calmly MOREPhilip Elmer-DeWitt - Jun 5, 2011 6:13 AM ET
The new Fifth Avenue store is the same as the old store, only more efficient
Without a new product or a shortage of iPads to draw a crowd, there were no lines outside the big glass cube of the iconic Apple Store on Manhattan's Fifth Avenue Monday morning.
The traffic in the subterranean retail space was also relatively light, which made it easy to count the changes wrought by the redesign that MOREPhilip Elmer-DeWitt - May 23, 2011 11:30 AM ET
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