To inaugurate the re-opening, Apple seized control of the surrounding plaza
Anybody who has walked by, camped out at, or placed flowers in remembrance of Steve Jobs at the base of the Fifth Avenue Apple store since June knows that its distinctive glass cube has been covered with painted plywood for more than four months.
It was all part of a $6.6 million renovation that involved replacing the original 90 panes of MORE
Philip Elmer-DeWitt - Nov 4, 2011 9:54 AM ET
Who needs a staffer when you can scan, pay and walk out of the store unattended?
[UPDATE: The new version of the Apple Store app finally arrived Tuesday, Nov. 8, a few days later than expected. You can get it here.]
Apple (AAPL) has two problems its competitors would kill for: 1) It can't build new product fast enough to meet demand and 2) its stores are over-crowded with customers clamoring for MORE
Philip Elmer-DeWitt - Nov 2, 2011 10:44 AM ET
Apple released its new phone in 22 countries Friday. In one it's already "unavailable"
Singapore would seem the perfect place for an Apple Store.
The former British colony of 5 million people on the tip of the Malay Peninsula is the world's fifth busiest shipping port, the fourth largest financial center, the second biggest casino gambling market and first in the percentage of millionaire households.
Plus, it can't get enough of those iPhones. The newest MORE
Philip Elmer-DeWitt - Oct 29, 2011 6:55 AM ET
The crowd of 350-400 was smaller than the ones that showed up for the iPad and iPad 2
We counted 352 heads before shooting this video. By the time Apple (AAPL) staffers opened the doors at 8:00 a.m., it had probably grown to 400.
We counted 330 at this store for the launch of the iPhone 3GS, 500-600 for the launch of the original iPad and nearly 1,200 for the iPad 2.
Judging from the MORE
Philip Elmer-DeWitt - Oct 14, 2011 10:01 AM ET
A soggy tale of queue-sitting entrepreneurship gone sour
The skies opened up at about 1:00 a.m. Thursday night, dumping torrential rain on the customers camped out in front of the Fifth Avenue Apple (AAPL) Store to buy the new iPhone 4S.
Which makes this story all the more poignant.
The couple occupying the first two spots had been there for more than two weeks (see 17 days in the iPhone line: Wet, cold MORE
Philip Elmer-DeWitt - Oct 14, 2011 7:35 AM ET
Life-lessons learned on the sidewalks of New York City
Want to know what it's like to spend two and a half weeks in an iPhone line?
If you've ever considered such a thing, Keenen Thompson, 21, and Jessica Mellow, 26, have done you -- and the rest of the iPhone-lovin' world -- a favor: they have teamed up to record their experiences for posterity, Keenen on Twitter (@iPhoneWhatever) and Jessica in a MORE
Philip Elmer-DeWitt - Oct 13, 2011 4:07 PM ET
It may actually reach its goal of opening 30 new stores in the last quarter of fiscal 2011
This will be a big weekend for Apple (AAPL) retail, with seven grand openings scheduled on four continents over two days. The new stores, according to ifoAppleStore:
IFC Mall (Hong Kong)
Nanjing East (Shanghai)
Westfield Hornsby (Australia)
Centro Sicilia (Italy)
New Haven (Conn.)
Metrotown (Canada)
Le Chesnay (France)
Videos of huge crowds and over-excited staffers have already started to pop up on YouTube, including the first one MORE
Philip Elmer-DeWitt - Sep 23, 2011 7:25 AM ET
FORTUNE -- When Steve Jobs stepped down in August as Apple's CEO for health reasons, it got us thinking about the arc of his spectacular career. His product presentations became rock star events that continually disrupted the industry. --Anne VanderMey
Here are a few of our favorite facts about Steve.
1.7 MB: The memory of Apple's Lisa in 1983 -- enough for one or two photos. The PC's price tag? $10,000. MORE
Sep 9, 2011 5:00 AM ETThe high-tech wundercompany landed not only on our street corners and in our malls, but also on the top 10 of Fortune's Most Admired Companies.
Editor's note: This article appeared in the March 8, 2007 issue of Fortune magazine.
By Jerry Useem
FORTUNE -- "Sorry Steve, Here's Why Apple Stores Won't Work," BusinessWeek wrote with great certainty in 2001. "It's desperation time in Cupertino, Calif.," opined TheStreet.com. "I give [Apple] two years MORE
Aug 26, 2011 5:00 AM ET
For reasons unclear, the online store was not responding Wednesday morning
[UPDATE: As of 11:10 a.m. EST the store seems to be functioning properly. No new products that I can see. Never did get an explanation from Apple PR.]
[UPDATE 2: As of noon EST, the site seems to be misbehaving again. Still no word out of Apple.]
[UPDATE 3: Reader Mehdi Daoudi of Catchpoint Systems reports that the site had fully recovered MORE
Philip Elmer-DeWitt - Aug 17, 2011 9:51 AM ET