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Ron Johnson, the former Target (TGT) whiz kid who built more than 300 Apple Stores for Steve Jobs, left a gaping hole in Apple's (AAPL) management team when he departed last year to run J.C. Penney (JCP). During his seven and a half years with the company, Johnson's stores became Apple's public face -- clean, well-lighted places where MOREPhilip Elmer-DeWitt - Jan 31, 2012 8:07 AM ET
Trying to get a straight answer to one of life's simplest questions
One of the great public services Apple (AAPL) offers in its flagship stores -- besides free repairs at the Genius Bars -- is bathrooms for its customers.
So when Apple was getting ready to open an enormous new store in Manhattan's Grand Central Terminal -- its fifth retail outlet in a city notorious for its lack of public facilities -- MOREPhilip Elmer-DeWitt - Dec 24, 2011 4:21 AM ET
Apple's (AAPL) official photographs of Friday's opening ceremonies -- and the crowd that gathered in Grand Central Terminal to watch them -- are now available on its website here.
One as yet unsolved mystery: How Apple plans to lock the store at night.
Below: The staff.Philip Elmer-DeWitt - Dec 10, 2011 3:09 PM ET
And hundreds more crowd the terminal's main lobby to see what the fuss is about
What if Apple (AAPL) opened a new store and nobody came? We may never know. Thousands turned out early Friday for the opening of its fifth retail store in Manhattan, this one perched on the balconies above the main lobby of Grand Central Terminal.
The company promised free T-shirts for the first 4,000 visitors. By 11:00 a.m., MOREPhilip Elmer-DeWitt - Dec 9, 2011 9:52 AM ET
A three-minute YouTube tour, shot during Apple's (AAPL) press preview Wednesday, two days before the grand opening scheduled for Friday Dec. 9 at 10 a.m. (Free T-shirts for the first 4,000 visitors.)
The space was occupied today only by Apple staffers and representatives of the media. It may never be so empty again.
See also our report from inside the store here and Apple's press release here.Philip Elmer-DeWitt - Dec 7, 2011 1:19 PM ET
2 Genius Bars, 45 display tables, 3 walls of accessories, free Wi-Fi and no "public" toilets
Apple is reported to have paid $5 million to Metrazur Restaurant to buy out the eight years remaining on its Grand Central Terminal lease.
We suspect both sides of the deal got a bargain.
Metrazur, judging from the reviews in Yelp before it closed, was famous for strange sauces and slow service.
Apple (AAPL), judging from a tour of MOREPhilip Elmer-DeWitt - Dec 7, 2011 11:22 AM ET
A retail outlet well-placed to become one of the world's busiest and most profitable
More than four months after construction began last summer, Apple (AAPL) is finally set to unveil a new store -- its fifth in New York City -- on the upper balcony of Grand Central Terminal at Lexington Avenue and 42nd Street.
The company announced Thursday that the space will open to the public at 10 a.m. Friday December 9. MOREPhilip Elmer-DeWitt - Dec 1, 2011 11:48 AM ET
The sign says "arriving soon," but don't hold your breath
Apple (AAPL) hasn't set a date for the grand opening of its fifth Manhattan store, but according to a construction worker who spoke to Mashable's Samantha Murphy, it won't be before December.
For more on the store, see Apple's Grand Central store would be its cheapest in NYC.Philip Elmer-DeWitt - Nov 23, 2011 10:29 AM ET
Thousands left empty-handed as scalpers rush to feed a hungry gray market
Even with the support of Chinese riot police, police dogs, private security guards and an elaborate grid of metal barricades, Apple (AAPL) could barely contain the chaos when the gates of the Hong Kong Apple Store opened Friday morning and customers began to run up the store's spiral glass staircase.
An Apple-sanctioned queue of roughly 1,250 were allowed to file MOREPhilip Elmer-DeWitt - Nov 11, 2011 6:59 AM ET
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