Turns out it's easier to get into than out of those big glass facades
FORTUNE -- The Riverside Press-Enterprise Wednesday had the story -- and surveillance video -- of a Los Angeles man charged with driving his 2003 BMW X5 into the Apple (AAPL) retail store in Temecula, Calif., for a quick smash and grab. You've got to see it to believe it.Philip Elmer-DeWitt - Sep 14, 2012 4:37 AM ET
A peek inside the Genius Bar training manual, courtesy of Gizmodo
FORTUNE -- Gizmodo's Sam Biddle has posted, with commentary, snapshots of six pages taken from what appears to be an official Apple (AAPL) Genius Training Student Workbook.
It's everything anyone who has visited an Apple Store might imagine it to be, with sections on how to "build loyalty" and "create promoters" as well as some helpful learnable phrases that suggest empathy MOREPhilip Elmer-DeWitt - Aug 28, 2012 6:45 PM ET
One of Facebook's earliest female employees recalls what it was like to work there; what it's really like to work at an Apple Store.
Apple Stores' army, long on loyalty, but short on pay [THE NEW YORK TIMES]
About 30,000 of the 43,000 Apple employees in this country work in Apple Stores, as members of the service economy, and many of them earn about $25,000 a year. ... Divide revenue by total number MOREJP Mangalindan, Writer - Jun 25, 2012 8:52 AM ET
Part 4 of the New York Times' series takes readers inside the indoctrination process
FORTUNE -- If you've ever wondered what kind of training is required to get Apple employees to behave the way they do at the opening of a new retail outlet or the launch of a new iPhone -- whooping, hollering and tearing around the shopping mall -- David Segal's front-page story in Sunday's New York Times offers MOREPhilip Elmer-DeWitt - Jun 24, 2012 8:25 AM ET
What Tim Cook didn't say in last week's earnings call
FORTUNE -- When it reports on Mac sales in its retail stores, Apple (AAPL) likes to make the point -- as Tim Cook did again last week -- that roughly half of the Macs sold in Apple Stores are sold to customers who never owned a Mac before.
In a report issued Monday entitled "What Tim Cook Didn't Say," Consumer Intelligence Research Partners, MOREPhilip Elmer-DeWitt - Apr 30, 2012 2:58 PM ET
In dollars per sq. ft., the stores are 17 times more efficient than the average mall outlet
For more on Apple's (AAPL) retail efficiency, see Horace Dediu's analysts at Asymco.com.Philip Elmer-DeWitt - Apr 18, 2012 6:28 AM ET
Cameras capture the takedown of banners promoting the "world's biggest" Apple store
Retail can be a tough business, especially in China, as Apple (AAPL) discovered Wednesday.
The video below, shot from a security camera, shows a platoon of Chinese security guards taking down a barricade that Apple had constructed outside an upscale shopping mall to promote a forthcoming Apple store billed as the "world's biggest."
The mall is in Dalain, a thriving seaport city MOREPhilip Elmer-DeWitt - Mar 30, 2012 6:47 AM ET
An analyst offers 3 reasons that 750 customers at 8 a.m. was "strong start"
Piper Jaffray's Gene Munster flew to New York City for Apple's (AAPL) launch of the new Pad Friday morning and counted 750 people waiting in line outside the big glass cube on Fifth Avenue when doors opened at 8 a.m.
He declared it a "strong start" despite the fact that Friday's headcount was 37% lower than the 1,190 MOREPhilip Elmer-DeWitt - Mar 16, 2012 9:52 AM ET
Despite one report suggesting a lukewarm response, demand seems to be intense
We got an e-mail Friday from an Israeli site called Drippler with what looked like bad news for Apple's (AAPL) new iPad:
Only 26% of Drippler users who own the 1st generation iPad plan on upgrading, while just 28% of iPad 2 owners will be getting the new iPad.
Given that Apple had sold 55 million iPads 1 and 2 as MOREPhilip Elmer-DeWitt - Mar 10, 2012 10:40 AM ET
A round-up of Apple's latest milestones
No company is better at telling its story with nice round numbers than Apple (AAPL). Here, in the order they arrived, are the numbers it trotted out at Wednesday's iPad event:
362 Apple Stores
110 million customers in Q4
315 million iOS devices sold
62 million in Q4 alone
25 billion iOS apps downloaded
100+ million iCloud customers
15.4 million iPads sold in Q4
200,000+ apps designed for iPad
100+ competing tablets came to MORE
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