Hundreds queued up in Sydney, Tokyo, Seoul, and Hong Kong
FORTUNE -- Friday's launch of the iPad mini -- scheduled to hit 34 countries before the day was through -- began overnight in a half dozen Pacific Rim cities.
The turnout wasn't as big as for a new iPhone, but if you wanted to buy the mini at an Apple (AAPL) store, you had to stand in line.
Below: The first videos.
Sydney:Philip Elmer-DeWitt - Nov 2, 2012 5:07 AM ET
Nine satellite trucks, zero protestors and longer lines than last year for the iPhone 4S
FORTUNE -- We're here at the big glass cube of Apple's (AAPL) flagship Fifth Avenue store for the launch of the iPhone 5. The queue of customers isn't as long as the 1,200 that greeted the iPad 2, but at 7 a.m. -- one hour before doors open -- I counted 710 heads, 52% more than MOREPhilip Elmer-DeWitt - Sep 21, 2012 7:32 AM ET
Despite the map flap, customers queue up from Sydney to New York for Cupertino's latest
FORTUNE -- While the tech press obsessed about the shortcomings of Apple's (AAPL) new Maps app -- the only one currently available on the new iPhone 5 -- customers in nine countries were queuing up to buy the thing.
It's too early to say whether the lines that greeted Apple's latest mobile phone are longer or shorter MOREPhilip Elmer-DeWitt - Sep 21, 2012 5:42 AM ET
By Sunday there were 7 in the queue -- each of them for commercial purposes
FORTUNE -- In the popular imagination -- and in Samsung TV ads -- the people willing to wait in line for days to buy the newest Apple (AAPL) gewgaw are hopeless fanboys and fangirls who need to get a life.
That attitude is so 2007.
Today, occupying a space near enough to the front of an iPhone queue MOREPhilip Elmer-DeWitt - Sep 16, 2012 4:28 PM ET
Turns out it's easier to get into than out of those big glass facades
FORTUNE -- The Riverside Press-Enterprise Wednesday had the story -- and surveillance video -- of a Los Angeles man charged with driving his 2003 BMW X5 into the Apple (AAPL) retail store in Temecula, Calif., for a quick smash and grab. You've got to see it to believe it.Philip Elmer-DeWitt - Sep 14, 2012 4:37 AM ET
A peek inside the Genius Bar training manual, courtesy of Gizmodo
FORTUNE -- Gizmodo's Sam Biddle has posted, with commentary, snapshots of six pages taken from what appears to be an official Apple (AAPL) Genius Training Student Workbook.
It's everything anyone who has visited an Apple Store might imagine it to be, with sections on how to "build loyalty" and "create promoters" as well as some helpful learnable phrases that suggest empathy MOREPhilip Elmer-DeWitt - Aug 28, 2012 6:45 PM ET
One of Facebook's earliest female employees recalls what it was like to work there; what it's really like to work at an Apple Store.
Apple Stores' army, long on loyalty, but short on pay [THE NEW YORK TIMES]
About 30,000 of the 43,000 Apple employees in this country work in Apple Stores, as members of the service economy, and many of them earn about $25,000 a year. ... Divide revenue by total number MOREJP Mangalindan, Writer - Jun 25, 2012 8:52 AM ET
Part 4 of the New York Times' series takes readers inside the indoctrination process
FORTUNE -- If you've ever wondered what kind of training is required to get Apple employees to behave the way they do at the opening of a new retail outlet or the launch of a new iPhone -- whooping, hollering and tearing around the shopping mall -- David Segal's front-page story in Sunday's New York Times offers MOREPhilip Elmer-DeWitt - Jun 24, 2012 8:25 AM ET
What Tim Cook didn't say in last week's earnings call
FORTUNE -- When it reports on Mac sales in its retail stores, Apple (AAPL) likes to make the point -- as Tim Cook did again last week -- that roughly half of the Macs sold in Apple Stores are sold to customers who never owned a Mac before.
In a report issued Monday entitled "What Tim Cook Didn't Say," Consumer Intelligence Research Partners, MOREPhilip Elmer-DeWitt - Apr 30, 2012 2:58 PM ET
In dollars per sq. ft., the stores are 17 times more efficient than the average mall outlet
For more on Apple's (AAPL) retail efficiency, see Horace Dediu's analysts at Asymco.com.Philip Elmer-DeWitt - Apr 18, 2012 6:28 AM ET
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