FORTUNE -- Apple's (AAPL) iPhone may be approaching saturation in North America, but Latin America is wide open territory.
Brazil is particularly interesting. It's the largest country on the continent (pop. 200 million) and it's demonstrated an appetite for iPhones despite prices that are the highest in the world. Due to stiff import duties, an unlocked iPhone 5s that sells for $649 in the U.S. costs 2,799 reais ($1,174) in Brazil.
Still, the estimated 1,700 Brazilians who gathered Saturday at Rio de Janiero's Village Mall for the opening of the first Apple Store in South America didn't seem to be suffering from sticker shock. And when Foxconn's new Brazilian factories start churning out iPhones that aren't subject to import taxes, those prices could come down dramatically.
"Rio is an amazing city," CFO Peter Oppenheimer told a local news outlet by telephone. "And we want the store running for the FIFA World Cup and the Olympics in 2016."
"It's like a refuge camp!" wrote Jason Ng, who tweeted this photo from Hong Kong.
FORTUNE -- No, these aren't customers lining up for the launch of the iPhone at China Mobile (CHL). That event is scheduled for Jan. 17, a week from now.
These are shoppers at Apple's (AAPL) Hong Kong store drawn by the discounts the company is offering for its second-annual Asian Red Friday sale.
This year, eligible countries include China, Hong Kong, MOREPhilip Elmer-DeWitt - Jan 10, 2014 10:02 AM ET
By 7 a.m. Friday the line snaked down 58th St, up Madison Ave, and across 59th Street.
FORTUNE -- Dawn had broken by the time I made it to Apple's (AAPL) flagship Fifth Avenue store Friday morning. The barricades were already in place, and the crowd of would-be customers had filled Apple Plaza and circled the block.
I started a head count at 7:00 a.m. and 10 minutes later reached 1,068 at MOREPhilip Elmer-DeWitt - Sep 20, 2013 7:35 AM ET
If you want a free repair at a Beijing Apple Store, be prepared to pay.
FORTUNE -- When Wang Bin's iPhone 4S developed a glitch, he went online to book a slot at the nearest Apple Store Genius Bar.
Mr. Wang, a correspondent for the Beijing Morning News, soon discovered that every appointment at all three Beijing Apple Stores had been booked four weeks in advance.
They'd been snapped up by scalpers MOREPhilip Elmer-DeWitt - Jul 30, 2013 7:12 AM ET
It was Apple's 11th retail outlet in Germany, but it still managed to draw a crowd.
FORTUNE -- After openings in Munich, Frankfurt, Hamburg Alster, Hamburg Jungfernstieg, Dresden, Cologne, Oberhausen, Augsburg, Sindelfingen and Sulzbach, Apple (AAPL) finally built its first store in Berlin, and the faithful turned up in droves. The store -- the country's largest, with a full-sized auditorium on the second floor -- opened Friday at 5 p.m.
By 8:50, MOREPhilip Elmer-DeWitt - May 3, 2013 3:55 PM ET
Meet the Apple Store employees who tweet anonymously about their silly clients
FORTUNE -- Ever wanted to know what those preternaturally cheerful workers in colored T-shirts really think about working retail for Apple (AAPL)?
9to5Mac's Mark Gurman opened a window on their secret thoughts this week with a feature story about "Apple Anonymous" -- an underground society of Apple Store employees who tweet anonymously about life on the floor and behind the MOREPhilip Elmer-DeWitt - Mar 23, 2013 6:23 AM ET
Millions of people are familiar with Samsung-made smartphones or TVs. But their knowledge of the Korean electronics giant often stops there, according to a new survey from market research firm Harris Interactive.
FORTUNE -- Even if you use a Galaxy phone, how much do you really know about the company that made it? Can you name Samsung's chief executive officer? Or, for that matter, any of the conglomerate's top leaders? Do you MOREMichal Lev-Ram, writer - Feb 12, 2013 12:11 PM ET
In Los Angeles' Century City mall
FORTUNE -- In his second entry in our continuing series of contrasting store photos, reader Howard Kaplan paid another visit Monday afternoon to the Westfield Century City mall, half-way between Beverly Hills and Westwood, California.
The photo at right and the first one below were taken at the Apple (AAPL) store at about 3 p.m.
The next two were shot at the mall's Microsoft (MSFT) and Sony MOREPhilip Elmer-DeWitt - Dec 24, 2012 8:59 PM ET
Hundreds queued up in Sydney, Tokyo, Seoul, and Hong Kong
FORTUNE -- Friday's launch of the iPad mini -- scheduled to hit 34 countries before the day was through -- began overnight in a half dozen Pacific Rim cities.
The turnout wasn't as big as for a new iPhone, but if you wanted to buy the mini at an Apple (AAPL) store, you had to stand in line.
Below: The first videos.
Sydney:Philip Elmer-DeWitt - Nov 2, 2012 5:07 AM ET
Nine satellite trucks, zero protestors and longer lines than last year for the iPhone 4S
FORTUNE -- We're here at the big glass cube of Apple's (AAPL) flagship Fifth Avenue store for the launch of the iPhone 5. The queue of customers isn't as long as the 1,200 that greeted the iPad 2, but at 7 a.m. -- one hour before doors open -- I counted 710 heads, 52% more than MOREPhilip Elmer-DeWitt - Sep 21, 2012 7:32 AM ET
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