Apple Store 2.0

Apple Store 2.0 by the numbers

May 23, 2011: 11:30 AM ET

The new Fifth Avenue store is the same as the old store, only more efficient

iPad display, with accompanying iPad spec sheets. Photo: PED

Without a new product or a shortage of iPads to draw a crowd, there were no lines outside the big glass cube of the iconic Apple Store on Manhattan's Fifth Avenue Monday morning.

The traffic in the subterranean retail space was also relatively light, which made it easy to count the changes wrought by the redesign that Apple (AAPL), celebrating the 10th anniversary of the first Apple Store last week, promised its employees would make the company's retail outlets "even more iconic."

Here, by the numbers, is what I saw:


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