Apology

Video: Why Apple apologized

April 2, 2013: 12:01 PM ET

Yours truly did an interview with Richard Quest on CNN International Monday

FORTUNE -- A 3:43-minute round-up of the reasons behind Apple (AAPL) CEO Tim Cook's letter of apology to his Chinese customers, recorded Monday afternoon before China's response. Not much here that regular readers haven't heard before.

To view full screen, start the video and click the box in the lower right corner.

  • Tim Cook's apology did its job. Apple earns respect in China.

    State-run media that blasted Apple for two weeks are now singing the company's praises.

    FORTUNE -- Tim Cook's public apology to Apple's (AAPL) Chinese customers was being quoted at length Tuesday in the very print and broadcast media that for a fortnight had been ripping the company apart for its greed, dishonesty and "unparalleled arrogance."

    "The company's apology letter has eased the situation, softening the tense relationship between Apple and the Chinese MORE

    - Apr 2, 2013 7:45 AM ET
  • Tim Cook issues an apology to Apple's Chinese customers

    Improves Apple's warranty policies in China following a state-sponsored smear campaign

    FORTUNE -- Two weeks after China's Central Television accused Apple (AAPL) of giving Chinese customers second-rate repair service on its iPhones and iPads -- a charge echoed and amplified by editorials in the People's Daily -- CEO Tim Cook posted a signed apology on Apple's Chinese-language website.

    A public apology was one of the demands made last week by the China MORE

    - Apr 1, 2013 12:11 PM ET
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