analytics

Google blocks itself with new browser plugin

May 26, 2010: 10:30 AM ET

Users who don't want to be included in Google's Analytics service now have a Google plugin to opt out.

Google Analytics helps website owners determine how many people are coming to their website and a little bit of demographic information about those users.  Think of it as Nielson data for the web (Nielson also does web ratings).

Just like Nielson's for TV, some web users may not want Google or site owners knowing information about what sites they visit.  Knowing this (and wanting to be/seem transparent as possible), Google has created a solution for some.

Announced on Google's Public Policy blog, the new browser Add-on is available for Internet Explorer (versions 7 and 8), Google Chrome (4.x and higher), and Mozilla Firefox (3.5 and higher).  It doesn't yet support Apple's Safari which doesn't yet have a plugin API.

More

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    When President Barack Obama or then-national security advisor Condoleezza Rice observed that intelligence agencies failed "to connect the dots" for either the botched Christmas bombing of Northwest flight 253 or the tragedy of 9/11, they MORE

    Feb 5, 2010 10:00 AM ET
  • One word: Analytics

    In the new business world, smart data analysis can be the smart executive's crystal ball.

    By Rob Ashe, general manager, business analytics and performance management, IBM

    Ashe advocates for analytics. Photo: IBM

    What if the financial industry could capture enough foresight on the right trends and indicators to pinpoint the next potential Ponzi scheme before it unravels? What if scientists could better predict infectious disease outbreaks such as H1N1? What MORE

    Dec 9, 2009 9:00 AM ET
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