Amit Chatterjee

Growth and green aren't mutually exclusive

July 23, 2009: 9:40 AM ET

A guide to expanding your business in the post-carbon economy.

By Amit Chatterjee, CEO, Hara

 In the next decade, $1 trillion in carbon emission-reduction costs will hit our economy.

Chatterjee sees opportunity in reducing carbon emissions

Chatterjee sees opportunity in reducing carbon emissions

In an era in which carbon comes with a price tag– call it the "post-carbon economy" – corporate leaders need to learn the best ways to handle their share of the reduction costs while continuing to compete in their markets. 

There will be many winners in the post-carbon economy; the biggest beneficiaries will be companies and individuals that make the expensive-carbon trend their friend. These organizations understand that in a sense, their livelihood depends on understanding environmentally-driven macroeconomic forces and taking advantage of their impact. To paraphrase Rahm Emanuel, President Obama's chief of staff: "A crisis is a terrible thing to waste."

When carbon emissions costs are priced by the U.S. government, putting them on par with capital and energy and labor costs, the economics of our businesses and lives are changed forever, and our economy goes post-carbon. More

Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.