FORTUNE -- With a rumored $10 to $15 million of investors' cash, the backing of NBCUniversal and Terry ("Yahoo!") Semels' Windsor Media, and every one of the star writers from the Wall Street Journal's AllThingD, Walt Mossberg and Kara Swisher at midnight Tuesday launched Re/code.
Or <re/code>, as the logo has it, a name that sounds like a gnu library and is going to take some getting used to.
I've subscribed to Re/code and will be reading it for Mossberg's Apple (AAPL) product reviews and the good reporting of Ina Fried, Liz Gannes, Arik Hesseldahl, Peter Kafka and John Paczkowski (assuming his deputy-editorial duties give him time to write). I was never invited to Mossberg and Swisher's annual D conferences, and I don't expect that to change now that they're called Code Conferences.
The new enterprise is only a few hours old and it's too early to pass judgment, but I can't let Walt Mossberg's opening essay -- It's Not a Church, It's Just an Apple Store -- pass without comment.
He's right, of course.
It's not really okay, as he puts it, "to pour down personal hate and derision on people who happen to use and like a tech product that competes with the one you prefer." Or to resort to "accusations of corruption (you were paid to praise a product) or laziness (you must not have really tested it)" when a reviewer has the temerity to list a product's downsides.
And it's interesting that in Mossberg's long experience covering tech for the Journal that there have been what he calls "cults" or "churches" of Apple, Android, Blackberry and Open Source, but never a Church of Windows.
But I wonder how much of the behavior he bemoans has to do with tech in particular and how much with broader changes in our culture: The polarization and hardening of ideologies, the deterioration of public discourse, the nature of the medium -- words exchanged, often anonymously, over the Internet without the social cues of face-to-face meetings.
Lacking that kind of feedback, people tend to adopt extreme positions and say things without realizing how insulting or condescending they sound.
Like referring to readers as "fanboys and fangirls."
Maybe the "D" in AllThingsD should stand for "Deal."
By JP Mangalindan and Dan Primack
FORTUNE -- The future of influential tech website All Things Digital is close to being decided.
Reuters reported in February that AllThingsD co-executive editors Kara Swisher and Walt Mossberg had begun discussions with owner Dow Jones, a subsidiary of News Corp. (NWS), about either ending or extending their partnership, which is set to expire on December 31.
Since then, Fortune MOREAug 27, 2013 8:41 AM ET
The SpaceX and Tesla CEO takes a victory lap, builds a nationwide charging network, and alludes to a new mind-blowing form of rapid transit.
By Ryan Bradley, senior editor
FORTUNE -- Is there anything that Elon Musk enjoys more than shaming his haters? Here he is at Wednesday's D11 conference, reveling in running one of the few remaining electric car startups, one with stock that just passed the $100 mark, enjoying calling MOREMay 30, 2013 1:37 PM ET
Apple figured prominently in the Queen of the Net's 2013 presentation of industry trends.
FORTUNE -- If you don't have 23 minutes to watch the video of Mary Meeker's state-of-the-Internet report at AllThingsD 2013 -- or if you just want a chance to study more closely slides that she showed for an average of 14 seconds each -- here are the 10 that pertained to Apple (AAPL).
They covered everything from the MOREPhilip Elmer-DeWitt - May 30, 2013 7:20 AM ET
There is still lots of room to grow in mobile, says one of the world's top Internet analysts in her annual report.
FORTUNE -- Mary Meeker's annual Internet Trends report is a little like Cokie Roberts's Monday morning appearances on NPR -- a litany of points of unsurprising conventional wisdom.
That doesn't make it valueless: Like Roberts's weekly reports, Meeker's annual presentations put a lot of disparate information in context and offer MOREDan Mitchell, contributor - May 30, 2013 6:48 AM ET
Ben Silbermann says that the startup isn't making money -- yet.
FORTUNE -- Pinterest CEO Ben Silbermann leads one of a small number of privileged startups for whom growth is so strong that money is not (yet) the point. Instead he's focused on solving one of the largest conundrums on the web. Google is great when you're searching for "West Elm couch gray," but what happens when you want to discover MOREJessi Hempel, writer - May 30, 2013 6:33 AM ET
Were we listening to the same AllThingsD interview?
FORTUNE -- "We felt that after viewing the conversation, it seems fairly certain that Apple will launch a television, a watch, and multiple iterations of the iPhone by the end of 2014 as well as a potential new service offering."
That's how Piper Jaffray's Gene Munster -- an Apple (AAPL) analyst who has been predicting the imminent arrival of an Apple television set since MOREPhilip Elmer-DeWitt - May 29, 2013 1:22 PM ET
The reviews on Twitter were especially harsh.
FORTUNE -- It didn't take long for the critics to weigh in on Apple (AAPL) CEO Tim Cook's performance at D:11 AllThingsD Tuesday night.
Thanks to the Internet -- and especially to Twitter -- the first reviews were posted before he left the stage. They were not very kind.
A representative sample:Adam Lashinsky, Senior editor at large, Fortune. The unbearable lightness of what Tim Cook says: The interview conducted MORE Philip Elmer-DeWitt - May 29, 2013 7:16 AM ET
Apple's CEO exercised his ability to out-wait his interviewers at AllThingsD.
FORTUNE -- In trying to cover Tim Cook's roundly criticized performance at a major technology conference Tuesday evening near Los Angeles, reporters grasped at straws for kernels of news from the Apple CEO. The Wall Street Journal, for instance, whose parent company owns the conference, suggested Cook indicated a "wearable" computing product was imminent. (He merely called the segment "incredibly MOREAdam Lashinsky, Sr. Editor at Large - May 29, 2013 6:02 AM ET
The full video of Cook's appearance at AllThingsD is now available online.
FORTUNE -- If you weren't invited or couldn't afford the $5,500 entrance fee to see Apple (AAPL) CEO Tim Cook live at the Wall Street Journal's D:11 conference Tuesday, not to fear. For the price of a pre-roll ad, you can watch the whole thing at AllThingsD.com.Philip Elmer-DeWitt - May 29, 2013 5:43 AM ET
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