Allen & Co.

Had I been at Sun Valley

July 16, 2009: 8:00 AM ET

Friendly advice for the muckety-mucks of traditional media

By Jeremy Allaire, CEO and Chairman, Brightcove

jeremy_allaireEarlier this month the media industry elite gathered in Sun Valley, Idaho, for the annual Allen & Co. pow wow, and there are plenty of interesting tidbits and threads coming out of the discussion. I thought it would be fun to pretend that I was there. Here's what I'd have to say to the old guard – some doom, some gloom, some rays of hope and a few prescriptions.
Your existing businesses are in an inevitable slide downward, and this will only accelerate and continue over the coming decade. Two thousand nine will widely be viewed as the "Year the Media Died," with a record number of newspaper bankruptcies, closed magazine imprints, and sliding revenues from traditional TV and radio advertising. More

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