Airbnb embraced a different, questionable kind of advertising to help get off the ground. It'd be surprising if it wasn't so necessary.
FORTUNE -- Dave Gooden says he didn't intend to be a whistle blower. But last week that's what he became, forcing Airbnb -- the next Groupon, Zynga, and/or Twitter, if you believe the hype -- to investigate its own advertising practices and compelling the media to hound him until MOREChadwick Matlin - Jun 7, 2011 1:02 PM ET
The startup with "startling" growth is part of a second generation of disruptors -- improving on businesses like Craigslist, that were disruptors themselves.
By Kevin Kelleher, contributor
FORTUNE -- The sad truth about hotel rooms is they are at bottom hostile to the spirit of adventure. They lock tourists away from the city's vibrant social life, isolating their guests in charmless, anonymous spaces with no kitchens but plenty of cable TV and MOREApr 5, 2011 1:26 PM ET
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