AIM

AOL's Tim Armstrong turns skeptics into believers

July 23, 2009: 5:54 PM ET

If new AOL CEO Tim Armstrong keeps talking, the company just might reemerge Phoenix-like on the Internet landscape. At least that's what the results of audience polling showed at Fortune's Brainstorm Tech conference Thursday.

Fortune's David Kirkpatrick opened the interview by asking whether AOL would slowly "run out of juice, remain profitable but not a significant industry force,  or return to health as a major Internet player." Using devices provided by SpotMe, 47% of attendees voted against the onetime Internet giant. By the end of the dialogue, that number had dropped to 30%, while those who believed AOL would be a player jumped from 53% to 70%.

Armstrong's successful pitch outlined five key focus areas for AOL going forward: content management, display advertising, local and mapping applications, messaging services, and AOL ventures. More

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