The Galaxy Nexus "Calling all pretty faces" is an homage to Apple in more ways than one
Android marketing has come a long way from the 2009 TV ad for Motorola's Droid that asked:
"Should a phone be pretty?"
Judging from the spot that debuted Thursday for the Galaxy Nexus -- the new Android smartphone manufactured by Samsung for Google -- Google's (GOOG) answer in 2011 is an emphatic "yes!"
The ad -- like MOREPhilip Elmer-DeWitt - Nov 20, 2011 7:05 AM ET
Ten days after it aired the first Siri ad, the company launched three more
The focus, as usual with Apple (AAPL), is on the product and what it can do for you.
Via 9to5Mac.Philip Elmer-DeWitt - Oct 31, 2011 8:03 AM ET
In typical Apple (AAPL) style, the focus is on the product and what it can do for you.Philip Elmer-DeWitt - Oct 21, 2011 7:04 AM ET
"The product pipeline will take years to screw up," says Bob Hoffman. "The ad pipeline can be screwed up in no time."
Bob Hoffman is pessimistic about the future of Apple (AAPL) without Steve Jobs at the helm.
The San Francisco-based advertising executive who writes a blog called The Ad Contrarian and a slim volume of aphorisms by the same name doesn't buy the consensus that, as he puts it, "Jobs built MOREPhilip Elmer-DeWitt - Aug 31, 2011 6:26 AM ET
With a multi-billion-dollar valuation and relatively small revenues, Twitter is Exhibit A for those who believe Silicon Valley is experiencing another bubble. At Fortune's Brainstorm Tech conference on July 19, the company's CEO, Dick Costolo, explained how the company's business works, including what ad products its customers are buying and how Twitters sells to them. He even hinted a major future product area: capitalizing on the commerce currently being conducted MOREAdam Lashinsky, Sr. Editor at Large - Jul 26, 2011 8:34 AM ET
Customers have moved to the digital realm -- but big-brand advertisers are following reluctantly.
By Stacy Cowley, CNNMoney tech editor
FORTUNE -- There's a disconnect between big brands and their customers. People are spending more and more time online and on their gadgets, but advertisers remain wary about shifting their spending into the digital realm. Internet analyst turned venture capitalist Mary Meeker estimates that there's a $50 billion gap between where the money MOREJul 20, 2011 5:19 PM ET
Those TV spots are No. 1 in Jon Friedman's list of ways the phone can regain its "swagger"
You might think that Apple (AAPL) would know best how to promote its own products.
You would be wrong, according to Jon Friedman, the media columnist for Dow Jones' (NWS) MediaWatch. His Monday offering starts with the premise that the iPhone has lost its "swagger," and then helpfully offers seven ways the company can MOREPhilip Elmer-DeWitt - Jul 11, 2011 11:48 AM ET
Microsoft's new marketing campaign seems to be stuck in a time warp of Apple's making
Reactions to the new Microsoft TV ads -- the first of which aired Monday night (video below the fold) and featured a young woman who is persuaded to accept a free state-of-the-art Windows 7 PC by a salesman who secretly built a computer store in her home -- run, like water faucets, either hot or cold.
Half MOREPhilip Elmer-DeWitt - May 10, 2011 11:11 AM ET
"And if you asked us, we'd say it's just getting started."
Debuted Tuesday night. Available on Apple's (AAPL) YouTube page and at Apple.com.
Below: the first iPad 2 ad, "We believe."Philip Elmer-DeWitt - May 4, 2011 5:55 AM ET
Fans! Likes! Followers! The social site was supposed to be the Holy Grail for corporate marketers, but the search for that mythic chalice may still be on.
By Kit R. Roane, contributor
FORTUNE -- The advertising firm Interpublic Group invested $5 million in Facebook five years ago and now has roughly $250 million to show for it, at least on paper. The question is whether Interpublic's clients, or the rest of the MOREApr 6, 2011 9:50 AM ET
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