Batting 333 isn't bad in baseball. For Apple, it's below average.
FORTUNE -- The one about the Apple "genius" doing emergency interventions in mid-flight is the funny one.
The quality falls off when the same genius (who apparently sleeps in a blue Apple T-shirt and puts on his name tag to answer the door) interacts with increasingly silly customers, one whose wife is about give birth and another who bought a PC MOREPhilip Elmer-DeWitt - Jul 28, 2012 6:59 AM ET
But can Apple (AAPL) compete with Nokia's (NOK) elevator hotties?
See Brian S Hall for why this Russian ad for the Lumia 900 wasn't broadcast on U.S. television.Philip Elmer-DeWitt - Apr 16, 2012 12:13 PM ET
Would that the iPhone's intelligent assistant were as smart as the latest TV ad suggests
Based on my experience with the iPhone 4S, Apple (AAPL) is doing something very un-Applelike in its TV ads for Siri -- over-promise and under-deliver.
Case in point: The last instruction the woman gives her voice-activated assistant in the TV ad that debuted Thursday night. "Remind me to do this again," she tells Siri on a beach MOREPhilip Elmer-DeWitt - Feb 10, 2012 9:39 AM ET
A Taiwanese impersonator brings out the worst in Apple's critics and fans
It's hard to say which is worse, the tasteless appropriation of Steve Jobs' trademark jeans and black turtleneck -- with added halo and angel wings -- to hawk a technology he famously dismissed as "shit," or the kinds of things people are saying to one another on YouTube, where the Taiwanese TV ad at the center of the storm MOREPhilip Elmer-DeWitt - Feb 3, 2012 6:34 AM ET
Upstart AppNexus holds its own with heavy hitters like Google in a booming field for online ads -- the real-time auction.
By Alex Konrad, reporter
FORTUNE -- When you visit just about any website these days, ads appear as the site loads. But what you can't see is that many of those ads were not predestined for your eyes -- advertisers won the spots in near-instantaneous auctions occurring in the quarter of MOREJan 5, 2012 12:38 PM ET
Taking another crack at the $1.23 billion market for ads on tablets and mobile phones
According to several sources, Apple has hired Adobe vice president Todd Teresi to head its iAd mobile advertising service, a position that has been vacant since last summer.
iAd was one of those projects Steve Jobs launched with great fanfare but which hasn't quite panned out -- at least not yet.
He pitched it in April 2010 as MOREPhilip Elmer-DeWitt - Jan 4, 2012 6:31 PM ET
Would that Apple's intelligent assistant were as reliable as its Christmas TV ad suggests
Apple (AAPL) has been pushing Siri hard as the key selling point for the iPhone 4S, especially on TV with ads like the Santa spot it began airing this week. (It's also available on YouTube.)
But our experience is that between system outages, misunderstandings and the basic limitations of its knowledge base, Siri is considerably less reliable than MOREPhilip Elmer-DeWitt - Dec 20, 2011 7:21 AM ET
Some of them are painfully out of tune, but it's for a good cause
Ignited, a high-tech advertising agency with offices in Los Angeles and New York, has come up with a clever holiday promotion. It will donate 5 cents (up to $2,500) to the Los Angeles Mission every time this YouTube video is viewed.
As of Friday morning, it had raised $1,282.55.
Ignited's clients include NBC, Sony and the NFL, but not MOREPhilip Elmer-DeWitt - Dec 16, 2011 7:10 AM ET
Three new TV spots in advance of the holiday selling season
Following a pair of exceptionally well-produced spots from Samsung -- one tasteful, one clever -- pushing their newest Google (GOOG) Android phones, we have three fresh TV ads from Amazon (AMZN), Apple (AAPL) and Verizon (VZ). The latter doesn't seem to have gotten the memo that this season's fashion on Madison Avenue is the soft sell.
Amazon's Kindle Fire:
Apple's iPad 2
Motorola's MOREPhilip Elmer-DeWitt - Nov 23, 2011 10:14 AM ET
The ad wars heat up as Samsung attacks Apple with the most effective weapon: humor
Samsung has certainly stepped up its marketing game in advance of the 2011 holiday selling season.
Last week it was a TV ad for the new Galaxy Nexus -- due to arrive in the U.S. in December -- that had the look and feel of an iPhone spot. (See: What Google learned from Apple.)
This week it's an ad MOREPhilip Elmer-DeWitt - Nov 23, 2011 6:49 AM ET
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