A Taiwanese impersonator brings out the worst in Apple's critics and fans
It's hard to say which is worse, the tasteless appropriation of Steve Jobs' trademark jeans and black turtleneck -- with added halo and angel wings -- to hawk a technology he famously dismissed as "shit," or the kinds of things people are saying to one another on YouTube, where the Taiwanese TV ad at the center of the storm MOREPhilip Elmer-DeWitt - Feb 3, 2012 6:34 AM ET
Upstart AppNexus holds its own with heavy hitters like Google in a booming field for online ads -- the real-time auction.
By Alex Konrad, reporter
FORTUNE -- When you visit just about any website these days, ads appear as the site loads. But what you can't see is that many of those ads were not predestined for your eyes -- advertisers won the spots in near-instantaneous auctions occurring in the quarter of MOREJan 5, 2012 12:38 PM ET
Taking another crack at the $1.23 billion market for ads on tablets and mobile phones
According to several sources, Apple has hired Adobe vice president Todd Teresi to head its iAd mobile advertising service, a position that has been vacant since last summer.
iAd was one of those projects Steve Jobs launched with great fanfare but which hasn't quite panned out -- at least not yet.
He pitched it in April 2010 as MOREPhilip Elmer-DeWitt - Jan 4, 2012 6:31 PM ET
Would that Apple's intelligent assistant were as reliable as its Christmas TV ad suggests
Apple (AAPL) has been pushing Siri hard as the key selling point for the iPhone 4S, especially on TV with ads like the Santa spot it began airing this week. (It's also available on YouTube.)
But our experience is that between system outages, misunderstandings and the basic limitations of its knowledge base, Siri is considerably less reliable than MOREPhilip Elmer-DeWitt - Dec 20, 2011 7:21 AM ET
Some of them are painfully out of tune, but it's for a good cause
Ignited, a high-tech advertising agency with offices in Los Angeles and New York, has come up with a clever holiday promotion. It will donate 5 cents (up to $2,500) to the Los Angeles Mission every time this YouTube video is viewed.
As of Friday morning, it had raised $1,282.55.
Ignited's clients include NBC, Sony and the NFL, but not MOREPhilip Elmer-DeWitt - Dec 16, 2011 7:10 AM ET
Three new TV spots in advance of the holiday selling season
Following a pair of exceptionally well-produced spots from Samsung -- one tasteful, one clever -- pushing their newest Google (GOOG) Android phones, we have three fresh TV ads from Amazon (AMZN), Apple (AAPL) and Verizon (VZ). The latter doesn't seem to have gotten the memo that this season's fashion on Madison Avenue is the soft sell.
Amazon's Kindle Fire:
Apple's iPad 2
Motorola's MOREPhilip Elmer-DeWitt - Nov 23, 2011 10:14 AM ET
The ad wars heat up as Samsung attacks Apple with the most effective weapon: humor
Samsung has certainly stepped up its marketing game in advance of the 2011 holiday selling season.
Last week it was a TV ad for the new Galaxy Nexus -- due to arrive in the U.S. in December -- that had the look and feel of an iPhone spot. (See: What Google learned from Apple.)
This week it's an ad MOREPhilip Elmer-DeWitt - Nov 23, 2011 6:49 AM ET
The Galaxy Nexus "Calling all pretty faces" is an homage to Apple in more ways than one
Android marketing has come a long way from the 2009 TV ad for Motorola's Droid that asked:
"Should a phone be pretty?"
Judging from the spot that debuted Thursday for the Galaxy Nexus -- the new Android smartphone manufactured by Samsung for Google -- Google's (GOOG) answer in 2011 is an emphatic "yes!"
The ad -- like MOREPhilip Elmer-DeWitt - Nov 20, 2011 7:05 AM ET
Ten days after it aired the first Siri ad, the company launched three more
The focus, as usual with Apple (AAPL), is on the product and what it can do for you.
Via 9to5Mac.Philip Elmer-DeWitt - Oct 31, 2011 8:03 AM ET
In typical Apple (AAPL) style, the focus is on the product and what it can do for you.Philip Elmer-DeWitt - Oct 21, 2011 7:04 AM ET
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