At Apple and HP, ad spending is flat as a percent of sales. The others are spending more.
FORTUNE -- Asymco's Horace Dediu on Monday used last week's release of Apple's (AAPL) fiscal 2013 advertising budget to update the fever chart at left and to add a new chart on the right, one that compares advertising expenses as percent of sales. He notes that although by that measure Coca Cola (KO) outspends MOREPhilip Elmer-DeWitt - Nov 4, 2013 11:58 AM ET
Some publishers have pulled out from mobile news-aggregators like Flipboard because they don't see any real payoff. But the company says it's creating a program to help such smaller publishers earn more.
FORTUNE -- In July of last year, the political news and opinion site Talking Points Memo proudly declared that it was "excited to announce that tablet and smartphone users can now read TPM on Flipboard," a popular, magazine-style news-reading MOREDan Mitchell, contributor - Oct 18, 2013 2:40 PM ET
The Galaxy Gear's viral ad campaign rules. The device itself? Not so much.
FORTUNE -- "Nobody will buy this watch, and nobody should."
That was the New York Times' David Pogue two weeks ago reviewing the Galaxy Gear, Samsung's pre-emptive strike against Apple's (AAPL) iWatch -- and the hero of the attached YouTube video.
No matter. The one-minute ad spot is terrific, worth every won Samsung paid for it.
It appeared on YouTube last week MOREPhilip Elmer-DeWitt - Oct 18, 2013 11:44 AM ET
Advertisers who want to reach people who use social media while watching TV need to know their target audience: It's very different from the TV audience as a whole.
FORTUNE -- Social-media enthusiasts, especially those on Twitter, tend to think their hobby is more popular than it really is. If you're on Twitter a lot, and the people you know best are on Twitter a lot, it's easy to delude yourself MOREDan Mitchell, contributor - Oct 8, 2013 10:25 AM ET
Lots of people insist on watching TV while also interacting on social networks. Facebook and Twitter are both trying to capitalize on it.
FORTUNE -- During the extremely tense opening moments of Sunday's Breaking Bad finale, someone on the East Coast wrote on Facebook (FB), "Breaking Bad ... CAN'T BREATHE."
Which seemed odd. This man was expressing an intense reaction to an intense, riveting scene, even as the scene was unfolding -- and MOREDan Mitchell, contributor - Oct 4, 2013 10:37 AM ET
Facebook is slowly fine-tuning its ads business for the better, and that will likely reflect on Instagram ads coming next year.
FORTUNE -- Like it or not, Instagram ads are coming. But the change may not be as bad as you think.
A report from the Wall Street Journal earlier this week revealed Instagram could introduce advertising within the next year. Since its launch in 2010, the photo-sharing app has seen incredible success. Nearly MOREJP Mangalindan, Writer - Sep 11, 2013 5:00 AM ET
FORTUNE -- One challenge Facebook (FB) has faced, nearly from day one, is privacy. To what extent are Facebook's 1.2 billion status update-pushing, photo upload-loving members protected?
Apple has been aiming for the heart, Nokia for the jugular.
FORTUNE -- If, like me, you haven't been watching much ad-supported TV this summer, you may have missed the dramatic miniseries being played out on what used to be called Madison Avenue -- before so much of the business moved to the Coast.
The latest episodes pit Apple (AAPL), represented by BWA/Media Arts Lab, against Nokia (NOK), represented by WPP's JWT.
Its pitches much MOREPhilip Elmer-DeWitt - Aug 18, 2013 1:29 PM ET
Two weeks ago, according to Ad Age, it was Samsung. This week it's Apple.
FORTUNE -- Okay, I'm confused.
Two weeks ago Ad Age issued a report that showed Samsung topping the list of the 10 fastest-growing ad spenders in the U.S., with total ad spending up 58% year over year.
Apple's (AAPL) growth in ad spending didn't make the top-10 cut.
Apple did make the cut in the chart Ad Age issued Monday MOREPhilip Elmer-DeWitt - Jul 9, 2013 1:20 PM ET
Its worldwide ad budget of $4.3 billion was four times Apple's, according to Ad Age.
FORTUNE -- It will come as no surprise to anyone who watches a lot of television that Samsung has been spending a fortune on advertising -- more, as Asymco's Horace Dediu never tires of reminding us, than Apple (AAPL), HP (HPQ), Dell (DELL) Microsoft (MSFT) and Coca Cola (KO) combined.
But the report that Ad Age issued Monday MOREPhilip Elmer-DeWitt - Jun 25, 2013 10:20 AM ET
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