Its worldwide ad budget of $4.3 billion was four times Apple's, according to Ad Age.
FORTUNE -- It will come as no surprise to anyone who watches a lot of television that Samsung has been spending a fortune on advertising -- more, as Asymco's Horace Dediu never tires of reminding us, than Apple (AAPL), HP (HPQ), Dell (DELL) Microsoft (MSFT) and Coca Cola (KO) combined.
But the report that Ad Age issued Monday MOREPhilip Elmer-DeWitt - Jun 25, 2013 10:20 AM ET
Did Microsoft stretch the truth in spots promoting a tablet that runs Windows?
FORTUNE -- You'd think Microsoft (MSFT) would get some credit for running a couple light-hearted TV ads that -- unlike those awful 2008 Jerry Seinfeld spots -- aren't cringeworthy.
But in the Windows tablet ads that debuted this week, Microsoft used Siri to badmouth the iPad, and some Apple (AAPL) aficionados were not amused.
AppleInsider's headline set the tone: Microsoft caught lying about MOREPhilip Elmer-DeWitt - May 24, 2013 11:43 AM ET
First, take photos. Second, enjoy their music. What's next?
FORTUNE -- With the release Thursday night of the second "Every Day" spot for the iPhone, it's now clear where Apple's (AAPL) new series of TV ads is headed.
With Samsung nipping at its heels in the U.S. -- and leaving it in the dust in overseas markets -- Apple is capitalizing on studies that show that despite diminishing market share, more people use MOREPhilip Elmer-DeWitt - May 24, 2013 5:58 AM ET
At a graduation pool party, all the cool kids have the "next big thing"
FORTUNE -- It takes 1:30 for Samsung to demonstrate the Galaxy S4 feature set -- which includes, apparently, Smell-O-Vision -- by which it intends to reverse Apple's (AAPL) growing lead in the U.S. smartphone market.
See also: Apple's new iPhone adPhilip Elmer-DeWitt - May 4, 2013 6:25 AM ET
"Every day, more photos are taken with the iPhone than any other camera."
FORTUNE -- It's not every day that John Gruber's Daring Fireball and Henry Blodget's Business Insider agree on anything having to do with Apple (AAPL). But on Friday, they both agreed that Every Day is one of the company's best TV ads in a long time.
Could it have anything to do with the return of Scott Trattner to MOREPhilip Elmer-DeWitt - Apr 26, 2013 11:34 AM ET
Conspiracy theories grow after charges it funded agent provocateurs in three countries.
FORTUNE -- There's a somewhat paranoid theory being circulated among Apple (AAPL) investors in the wake of the company's seven-month, $296-billion loss in market value.
It goes something like this:
Revealed as a patent copycat last summer by a California jury's $1.05 billion verdict -- a PR disaster of the first order that shook top management and tarnished the image of MOREPhilip Elmer-DeWitt - Apr 20, 2013 12:00 PM ET
A $45 million lawsuit suggests that Samsung also spends a fortune on refrigerator ads.
FORTUNE -- We've learned a couple of things since November when Asymco's Horace Dediu surprised us with his estimate that Samsung spends more on marketing than Apple (AAPL), HP (HPQ), Dell (DELL) Microsoft (MSFT) and Coca Cola (KO) combined.
1. We learned that Dediu's estimate was a few billion dollars short. According to the update he posted Tuesday MOREPhilip Elmer-DeWitt - Apr 4, 2013 8:32 AM ET
The Carlsberg Group brings a Danish cider to the U.K. with a clever Apple spoof
FORTUNE -- Apple (AAPL) should be flattered by this amusing TV ad -- airing now in the U.K. -- that borrows nearly a dozen high-tech tropes ("One click, you're connected") to sell a 4.5% alcohol-by-volume sparkling apple cider to British beer drinkers.
The Carlsberg Group is making a push to take Somersby cider, which has be available MOREPhilip Elmer-DeWitt - Mar 28, 2013 7:38 AM ET
The creator of Get a Mac - and Samsung's Superbowl ads - is back at Apple's agency
FORTUNE -- We were not alone in thinking that the balance of creative advertising power shifted when Scott Trattner -- widely credited with some of Apple's (AAPL) most successful ad campaigns, including the long-running Get a Mac series -- left TBWA/Media Arts Lab for 72andSunny, the agency behind a spate of recent Samsung commercials that went viral. My favorite: El MOREPhilip Elmer-DeWitt - Mar 19, 2013 8:42 AM ET
Lots of grim statistics in a new report for magazines and newspapers from the Pew Project for Excellence in Journalism - with a few rays of hope.
FORTUNE -- The Pew Project for Excellence in Journalism's report, "The State of the News Media 2013" contains plenty of grim news about an industry that appears in some respects to be falling apart at the seams (along with a few rays of hope). But MOREDan Mitchell, contributor - Mar 19, 2013 7:19 AM ET
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