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New Samsung Galaxy S4 TV ad: Not your parents' iPhone
May 4, 2013: 6:25 AM ETAt a graduation pool party, all the cool kids have the "next big thing"
FORTUNE -- It takes 1:30 for Samsung to demonstrate the Galaxy S4 feature set -- which includes, apparently, Smell-O-Vision -- by which it intends to reverse Apple's (AAPL) growing lead in the U.S. smartphone market.
See also: Apple's new iPhone ad
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Video: Apple's new iPhone ad
"Every day, more photos are taken with the iPhone than any other camera."
FORTUNE -- It's not every day that John Gruber's Daring Fireball and Henry Blodget's Business Insider agree on anything having to do with Apple (AAPL). But on Friday, they both agreed that Every Day is one of the company's best TV ads in a long time.
Could it have anything to do with the return of Scott Trattner to MORE
Philip Elmer-DeWitt - Apr 26, 2013 11:34 AM ET -
How much are Samsung's dirty tricks hurting Apple's shares?
Conspiracy theories grow after charges it funded agent provocateurs in three countries.
FORTUNE -- There's a somewhat paranoid theory being circulated among Apple (AAPL) investors in the wake of the company's seven-month, $296-billion loss in market value.
It goes something like this:
Revealed as a patent copycat last summer by a California jury's $1.05 billion verdict -- a PR disaster of the first order that shook top management and tarnished the image of MORE
Philip Elmer-DeWitt - Apr 20, 2013 12:00 PM ET -
Samsung's $4.3B ad budget: It's not just for mocking Apple
A $45 million lawsuit suggests that Samsung also spends a fortune on refrigerator ads.
FORTUNE -- We've learned a couple of things since November when Asymco's Horace Dediu surprised us with his estimate that Samsung spends more on marketing than Apple (AAPL), HP (HPQ), Dell (DELL) Microsoft (MSFT) and Coca Cola (KO) combined.
1. We learned that Dediu's estimate was a few billion dollars short. According to the update he posted Tuesday MORE
Philip Elmer-DeWitt - Apr 4, 2013 8:32 AM ETPosted in: Advertising, Apple, Applicances, Asymco, Horace Dediu, LG, Marketing, Refrigerators, Samsung, Smartphones -
Video: A hard apple cider's homage to the Apple Store
The Carlsberg Group brings a Danish cider to the U.K. with a clever Apple spoof
FORTUNE -- Apple (AAPL) should be flattered by this amusing TV ad -- airing now in the U.K. -- that borrows nearly a dozen high-tech tropes ("One click, you're connected") to sell a 4.5% alcohol-by-volume sparkling apple cider to British beer drinkers.
The Carlsberg Group is making a push to take Somersby cider, which has be available MORE
Philip Elmer-DeWitt - Mar 28, 2013 7:38 AM ET -
With Trattner back, will Apple's ads get their groove back?
The creator of Get a Mac - and Samsung's Superbowl ads - is back at Apple's agency
FORTUNE -- We were not alone in thinking that the balance of creative advertising power shifted when Scott Trattner -- widely credited with some of Apple's (AAPL) most successful ad campaigns, including the long-running Get a Mac series -- left TBWA/Media Arts Lab for 72andSunny, the agency behind a spate of recent Samsung commercials that went viral. My favorite: El MORE
Philip Elmer-DeWitt - Mar 19, 2013 8:42 AM ET -
Dismal report on news industry offers insights on digital ads
Lots of grim statistics in a new report for magazines and newspapers from the Pew Project for Excellence in Journalism - with a few rays of hope.
FORTUNE -- The Pew Project for Excellence in Journalism's report, "The State of the News Media 2013" contains plenty of grim news about an industry that appears in some respects to be falling apart at the seams (along with a few rays of hope). But MORE
Dan Mitchell, contributor - Mar 19, 2013 7:19 AM ET -
Smartphone wars: Samsung & Apple launch media campaigns
Bottom line: Apple's webpage beats Samsung's. Samsung's video beats Apple's ads
FORTUNE -- In case you missed it, the smartphone wars entered a new phase last week with the introduction of the latest Samsung phone to challenge Apple's (AAPL) iPhone line.
Samsung's Galaxy S4 may not be available for sale for another five or six weeks, but that hasn't stopped Samsung from pouring millions into a promotional campaign or Apple from launching MORE
Philip Elmer-DeWitt - Mar 17, 2013 8:37 AM ET -
Chart of the day: Samsung's U.S. ad buy blew past Apple's
And that still leaves most of Samsung's estimated $4 billion ad budget unaccounted for
FORTUNE -- The Wall Street Journal's report Tuesday that Samsung outspent Apple (AAPL) in U.S. smartphone advertising caught some readers by surprise.
The surprise for those who've been followed Horace Dediu's work on Asmyco is that Samsung spent only $401 million promoting its smartphones in the U.S. last year. According to his estimate, that leaves unaccounted for nearly $3.6 MORE
Philip Elmer-DeWitt - Mar 13, 2013 12:43 PM ET -
Apple's 'Think Different' man likes Samsung's ad campaign
Apple is like Obama after the first debate, says TBWA-Chiat-Day's former creative director
FORTUNE -- Ken Segall worked with Steve Jobs for 14 years, during which time he put the i in iMac and found the thread that links Albert Einstein and Amelia Earhart. But though he no longer works as a creative director at TBWA/Chiat/Day, Segall is still keeping a close eye on Apple's (AAPL) marketing efforts on his Observatory blog.
And he MORE
Philip Elmer-DeWitt - Feb 26, 2013 6:57 AM ET
