The ad is available on YouTube.
The Thrillist Media Group CEO on e-commerce, what went wrong at Fab, and why he believes his company can be a $1 billion business.
FORTUNE -- With 9 million active readers, Thrillist Media Group will bring in more than $100 million in revenue this year, according to chief executive Ben Lerer. During a recent visit to the Thrillist New York offices, Fortune asked him for his thoughts on the future of commerce.
It's the MOREJessi Hempel, writer - Feb 24, 2014 8:35 AM ET
Apple is "the best-looking girl at the party, forced to wear a bag over her head."
FORTUNE -- Unveiled by Steve Jobs in June 2010 with a promise of new generation of low-cost mobile ads that not only didn't "suck" but would have users coming back for more, the iAd platform was supposed to be Apple's (AAPL) answer to Google's (GOOG) AdMob.
But advertisers didn't exactly fall over themselves to fork over the minimum $1 MOREPhilip Elmer-DeWitt - Feb 19, 2014 7:47 AM ET
How the biggest social network has won over more than 1 million of the smallest companies.
FORTUNE -- On Wednesday morning, Kay Martinovic advertised a sale at her Ormond Beach, Fla. consignment store, aptly named Kay's Designer Consignment. She paid $40 for a "boost" on Facebook (FB), which caused her store's ad to appear in fans' newsfeeds. She targeted women in the more affluent nearby communities including the town of Smyrna MOREJessi Hempel, writer - Feb 10, 2014 8:52 AM ET
A young media business that makes all of its money online looks offline to grow its customer base.
FORTUNE -- I recently stopped by the hip downtown San Francisco offices of PopSugar to meet chief executive Brian Sugar, a former high-tech exec who has refashioned himself as a digital media mogul. The female- and fashion-oriented publishing company that he launched with his wife Lisa is the very model of the modern, MOREAdam Lashinsky, Sr. Editor at Large - Jan 30, 2014 11:16 AM ET
John Battelle's Federated Media is selling off its original business.
FORTUNE -- Ad network Federated Media Publishing has struck a deal to sell off its legacy direct sales business, Fortune has learned. The deal could be announced as early as tomorrow.
No word yet on the price or buyer. Blog network Say Media was rumored to have had interest, but a source says that it did not cross the finish line.
John Battelle started Federated MOREErin Griffith - Jan 27, 2014 10:59 PM ET
Robin Williams. Walt Whitman. Dead poets. The iPad Air.
FORTUNE -- Considering the risks Apple (AAPL) took on prime time TV Sunday night -- feeding 19th century American transcendental poetry to beer-loving football fans and celebrity-hungry Golden Globe viewers -- the initial reaction on Twitter to the company's new 90-second iPad Air ad was relatively snark-free. Even some of the journalists paid to find fault eventually came around.
A sampling of the critical reactions:
John MOREPhilip Elmer-DeWitt - Jan 13, 2014 10:53 AM ET
One creepy, one poignant, one bizarre.
FORTUNE -- Apple (AAPL) took some heat for "Misunderstood" -- a holiday TV ad that spent most of its precious 90 seconds seeming to reinforce the stereotype of a socially awkward teenage boy with his nose in a smartphone. But that was before the critics saw what Samsung and Nokia (NOK) UK had served up for the holidays.
Last year, it was Samsung that seemed to MOREPhilip Elmer-DeWitt - Dec 24, 2013 7:02 AM ET
Get out your handkerchiefs for Apple's annual holiday "home movie."
FORTUNE -- What would the holidays be without a sentimental Christmas ad from Apple (AAPL)?
This one, titled Misunderstood, is a movie about a movie that was shot on an iPhone 5S and presented via Apple TV and AirPlay by the fictional Harris family's teenage son. The title is not explained. Perhaps it's a given that all teenage sons feel misunderstood, especially MOREPhilip Elmer-DeWitt - Dec 17, 2013 7:37 AM ET
In order to keep the market for the main currency of advertising liquid, the digital industry has created a system that relies on advertising fraud.
By Joe Marchese
FORTUNE -- Ask someone who doesn't work in advertising what it means to "make an impression," you will likely get a reasonable response like "to do something that someone remembers." However, inside the advertising industry, the definition of "impression" is MOREDec 17, 2013 5:00 AM ET
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