AdSense

Sandberg: Facebook isn't creating an ad network

Google doesn't have to worry about a competing ad network ... yet.

Arianna Huffinton interviewed Facebook COO  (And former Google vice president of Global Online Sales & Operations) Sheryl Sandberg today at BB Kings in Time Square.  The interview was mostly soundbites and regurgitated material but I did hear one piece of newsworthy information (with the help of Jessi Hempel) ...

During the Q&A, ClickZ's Kate Kaye asked whether Facebook Connect would be turning into an MORE

YouTube is making money?

Anonymous analysts who spoke to the New York Times think so.

It is hard to discern whether YouTube is making a profit, because Google (GOOG) doesn't break its numbers out separately from its other ad-driven properties, at least not yet.  It is also hard to quantify what is a YouTube sale and what is a Doubleclick sale because Google uses one unit of the company to make money off another.

So how are spots that advertise MORE

Google's three pillars of expansion

At a Google press event this week, the company unveiled ambitious plans for expansion.

People often think of Google (GOOG) as a search company.  While certainly the biggest search company in the world, it's what Google does with its search technology that makes it

the cash-belching behemoth it is.

Google's robust display advertising pays the bills, and that is the lion's share of what they plan on rapidly expanding in the next few years.

Neal Mohan, MORE

Google's Adsense revenue share revealed

In the spirit of transparency and perhaps a shot across the bow to Apple's iAds, Google released their revenue sharing for Adsense today.

In a post this morning on the official Inside Adsense blog, Google (GOOG) finally revealed on of the ratio of ingredients to its advertising 'special sauce'.

Content publisher revenue share is 68% Worldwide and Google notes that the figure hasn't changed since it began in 2003.  Google says its 32% share of the revenue MORE

Google's new mobile ad plan

FTC takes on pay-per-post

Topic A in the blogosphere: An agency wants to suss out paid endorsements on blogs.

Log on to New York food blog AmateurGourmet.com today, and you'll see an advertisement for cookbook publisher Cook's Illustrated, served up by Google's (GOOG) AdSense service.

No surprise, really, since AdSense matches advertisements to website content. Indeed, Adam Roberts, who writes the blog, has twice tested and reviewed recipes from Cook's Illustrated. What could be more relevant MORE

AdSense developer leaves Google

By Yi-Wyn Yen

Gokul Rajaram, a high-ranking Google product manager who helped launch one of the search giant's most profitable ventures has left to start his own company.

"I've been having the itch to do something entrepreneurial for awhile now," says Rajaram, 33, known by Googlers as one of the "godfathers of AdSense." "I'm in my early 30s and I have some experience and financial security, so the time felt right."

"I MORE