AdMob

Techmate: Apple's new iPhone OS is ad friendly

In this episode of Techmate, Jon explains why Apple's (AAPL) new iPhone 4.0 operating system, with its beefed up advertising features, is a direct attack on Google (GOOG).

Smartphone traffic is up 193% in a year

Led by iPhone and the Androids. Traffic from the iPod touch is growing even faster.

Smartphone traffic is up. Feature phone share is down. And traffic from mobile Internet devices (like the iPod touch) that don't have built-in phones is booming -- even before Apple releases the iPad.

That's the thrust of the the latest report by AdMob, the mobile advertising network snapped up last fall by Google (GOOG) before Apple (AAPL) MORE

6 ways iPhone and Android users differ

What smartphone click rates tell use about the people who own them

Android users are mostly guys. iPod touch owners are overwhelmingly young. And people who carry iPhones are way more likely to lust after an iPad.

Those are a few of differences that emerged from a opt-in survey of 963 smartphone and iPod touch owners conducted in February by AdMob, the mobile advertising company that Google snapped up in November for MORE

How Apple and Nokia divvy up the world

Measured by mobile ad traffic, it's still a two-smartphone race

Forget North and South. East and West. First World, Second World and Third.

According to AdMob, the mobile advertising company acquired late last year by Google (GOOG), the world is divided -- at least in terms of smartphone usage -- into two parts: Apple's and Nokia's.

In its Mobile Metrics Report for Dec. 2009, issued Thursday morning, AdMob surveys eight regions -- from MORE

How the Android market grows

By 35% a month lately, according to the ad requests pouring into AdMob's network

"Traffic from Android devices has increased dramatically over the last year," according to a report issued Friday morning by AdMob, the world's largest purveyor of mobile ads.

In November alone, Android devices accounted for 27% of the hits on AdMob's U.S. ad network, up from 20% in October -- a 35% increase in one month.

Of course, AdMob is MORE

Where in the world are Apple's 78 million handsets?

Mostly in the U.S., but Japan, France, Australia and China are coming on fast, says AdMob

By the end of December, according to Piper Jaffray's Gene Munster, Apple (AAPL) will have sold nearly 78 million iPhones and iPod touches worldwide.

So where, exactly, are those devices?

A report issued Friday by AdMob, the world's leading supplier of mobile ads, tries to map the location of Apple's handsets country by country based on the MORE

The smartphone wars, one year later

The iPhone leads the pack, Android is gaining, everybody else is losing share

It's been a year since Google (GOOG) released Android OS, the open-source smartphone operating system widely perceived as the most likely to overtake Apple's (AAPL) iPhone in the long run.

As it happens, Google this month also purchased AdMob, the world's largest purveyor of mobile phone advertising. So this seemed as good a time as any to take a MORE

Google's new mobile ad plan

The race to own the mobile Internet (at least the annoying ads)

Deal for AdMob accelerates scramble for a whopping $416 million in revenue.

As was trumpeted across the Internet Monday, Google (GOOG) is buying mobile display advertising startup AdMob for $750 million in (increasingly) precious Google stock. Wall Street digested the news and sent Google stock up almost $11.

Citi analyst Mark Mahaney says the deal "makes sense, because Google is moving aggressively to take advantage of the strong growth opportunity in mobile, MORE

Sequoia branches too far

A storied financier of startups expands -- but its new businesses have yet to take root.

A year ago, when venture capital firm Sequoia Capital ordered its portfolio companies to slash costs in the face of a sick economy, even healthy businesses, such as LinkedIn and Zappos.com, complied.

As word of the edict spread, many non-Sequoia startups also trimmed their budgets -- a testament to the venture firm's influence in Silicon Valley MORE