AdMob

  • Android takes more Apple share - Admob

    According to today's report, Apple's iOS fell to 40% while Google's Android is headed towards 30%.

    The latest analytics reports done by Google's new Admob subsidiary show that Android continues to draw market share from Apple's iOS.  A year ago, the iPhone owned almost 50% of the smartphone market by web traffic while Android had only 5%.

    June saw the annual release of Apple's new iPhone.  Apple said it had sold MORE

    - Jun 30, 2010 11:21 AM ET
  • Probing the Apple antitrust probes

    Apple is likely to duck these bullets, say two analysts, but every case increases its risk

    Absent a "smoking gun," neither the Federal Trade Commission nor the Department of Justice is likely to take Apple (AAPL) to court for antitrust violations, according to a note to clients issued Friday by Stifel Nicolas's Rebecca Arbogast and George Askew.

    Apple has credible justifications, they write, for both complaints that have been lodged against it: MORE

    - Jun 11, 2010 10:15 AM ET
  • Google completes AdMob acquisition, ready to take on Apple's iAds

    Three days after the FTC blessed the $750 million deal to buy AdMob, Google has announced  the deal is closed.

    In a post on the Official Google Blog, Susan Wojcicki, Vice President of Product Management, said that Google was moving fast to integrate Omar Hamoui's Admob team into Google's advertising unit as quickly as possible.  They are trying to make up some of the time the FTC's long look into Google's MORE

    - May 27, 2010 5:53 PM ET
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  • Android beats iPhone in China

    According to April Admob numbers, Android phones outnumber iPhones in Mainland China.

    Google's new subsidiary, Admob pushed out its latest smartphone analytics numbers today and there is a bit of an Android surprise from Mainland China.

    The numbers Admob got in China were: 725,358 iPhones and 882,384 Android phones.  That's about a 20% advantage for Android.

    What do these numbers mean?  Well, if you add in (surprisingly high) iPad and iPod touch numbers, iPhone OS MORE

    - May 27, 2010 12:23 AM ET
  • Antitrust meets the mobile world

    By Jeffrey Shinder and Evan Schultz

    Antitrust enforcement is not going mobile... at least, not yet.

    On Friday, the Federal Trade Commission decided not to challenge Google's attempt to acquire AdMob, which places electronic advertisements on cell phones and other mobile devices. Even though it ultimately declined to challenge the deal, the FTC's sustained interest in this transaction was understandable, given the increasing importance of mobile advertising. While the market is still relatively small, as MORE

    May 26, 2010 12:47 PM ET
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  • FTC unanimously approves Google-Admob deal

    Apple's entrance into the mobile ads market with iAds is taken into consideration.

    The FTC voted 5-0 to approve Google's $750 million purchase of mobile advertising company Admob.  The deal was seen as possibly being harmful to competing mobile platforms like Apple's iPhone.

    The FTC first took a look at the deal in November and has been criticized inside and outside of Google (GOOG) for taking too long to reach a decision.

    Apple's (AAPL) MORE

    - May 21, 2010 1:06 PM ET
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  • Apple buys Google time with Feds

    A two-week extension in the government's investigation of the AdMob acquisition

    A decision due this week on whether to prevent Google (GOOG) from purchasing the AdMob advertising network has been postponed because of complications created by Apple's (AAPL) aggressive foray into online advertising, according to a report in Wednesday's New York Times.

    Google, which derives 99% of its revenue from online ads, announced in November its intention to purchase AdMob, one of MORE

    - May 12, 2010 6:48 AM ET
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  • Google-AdMob decision due next week

    According to a report from Stifel Nicolaus, the FTC must move to block the Admob-Google merger by next week unless Google agrees to an extension in order to negotiate a settlement.

    The Google Admob deal has been sitting in regulatory purgatory since Google wrestled the company away from Apple's clutches last year.  An analyst's report today says the wait might soon be over.

    The Google (GOOG) Admob deal is seen as significant MORE

    - May 6, 2010 6:17 PM ET
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  • AdAge: Apple's iAd is 'double dipping'

    Madison Avenue casts a wary eye on Steve Jobs' new iPhone/iPad advertising platform

    Most mobile ad networks charge either a set rate per 1,000 impressions -- the so-called CPM. Or they charge a rate for each time a customer clicks on an ad -- the CPC.

    Apple's (AAPL) new iAd advertising platform, according to a report in Monday's AdvertisingAge, is charging for both. Marketers who want to reach iPhone, iPad and iPod MORE

    - May 4, 2010 12:50 PM ET
  • Old iPhones die hard

    According to AdMob's latest data, nearly 30% of first-generation iPhones are still in use

    AdMob's March report is mostly about phones running Google (GOOG) Android OS, which shouldn't be surprising since Google bought AdMob last fall -- frustrating Apple (AAPL) and sparking anti-trust concerns, but that's neither here nor there.

    What caught my eye in the report scheduled for release Tuesday morning is the tiny blue sliver in the pie chart at MORE

    - Apr 27, 2010 8:22 AM ET
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