AdMob

Google completes AdMob acquisition, ready to take on Apple's iAds

Three days after the FTC blessed the $750 million deal to buy AdMob, Google has announced  the deal is closed.

In a post on the Official Google Blog, Susan Wojcicki, Vice President of Product Management, said that Google was moving fast to integrate Omar Hamoui's Admob team into Google's advertising unit as quickly as possible.  They are trying to make up some of the time the FTC's long look into Google's MORE

Android beats iPhone in China

According to April Admob numbers, Android phones outnumber iPhones in Mainland China.

Google's new subsidiary, Admob pushed out its latest smartphone analytics numbers today and there is a bit of an Android surprise from Mainland China.

The numbers Admob got in China were: 725,358 iPhones and 882,384 Android phones.  That's about a 20% advantage for Android.

What do these numbers mean?  Well, if you add in (surprisingly high) iPad and iPod touch numbers, iPhone OS MORE

Antitrust meets the mobile world

By Jeffrey Shinder and Evan Schultz

Antitrust enforcement is not going mobile... at least, not yet.

On Friday, the Federal Trade Commission decided not to challenge Google's attempt to acquire AdMob, which places electronic advertisements on cell phones and other mobile devices. Even though it ultimately declined to challenge the deal, the FTC's sustained interest in this transaction was understandable, given the increasing importance of mobile advertising. While the market is still relatively small, as MORE

FTC unanimously approves Google-Admob deal

Apple's entrance into the mobile ads market with iAds is taken into consideration.

The FTC voted 5-0 to approve Google's $750 million purchase of mobile advertising company Admob.  The deal was seen as possibly being harmful to competing mobile platforms like Apple's iPhone.

The FTC first took a look at the deal in November and has been criticized inside and outside of Google (GOOG) for taking too long to reach a decision.

Apple's (AAPL) MORE

Apple buys Google time with Feds

A two-week extension in the government's investigation of the AdMob acquisition

A decision due this week on whether to prevent Google (GOOG) from purchasing the AdMob advertising network has been postponed because of complications created by Apple's (AAPL) aggressive foray into online advertising, according to a report in Wednesday's New York Times.

Google, which derives 99% of its revenue from online ads, announced in November its intention to purchase AdMob, one of MORE

Google-AdMob decision due next week

According to a report from Stifel Nicolaus, the FTC must move to block the Admob-Google merger by next week unless Google agrees to an extension in order to negotiate a settlement.

The Google Admob deal has been sitting in regulatory purgatory since Google wrestled the company away from Apple's clutches last year.  An analyst's report today says the wait might soon be over.

The Google (GOOG) Admob deal is seen as significant MORE

AdAge: Apple's iAd is 'double dipping'

Madison Avenue casts a wary eye on Steve Jobs' new iPhone/iPad advertising platform

Most mobile ad networks charge either a set rate per 1,000 impressions -- the so-called CPM. Or they charge a rate for each time a customer clicks on an ad -- the CPC.

Apple's (AAPL) new iAd advertising platform, according to a report in Monday's AdvertisingAge, is charging for both. Marketers who want to reach iPhone, iPad and iPod MORE

Old iPhones die hard

According to AdMob's latest data, nearly 30% of first-generation iPhones are still in use

AdMob's March report is mostly about phones running Google (GOOG) Android OS, which shouldn't be surprising since Google bought AdMob last fall -- frustrating Apple (AAPL) and sparking anti-trust concerns, but that's neither here nor there.

What caught my eye in the report scheduled for release Tuesday morning is the tiny blue sliver in the pie chart at MORE

Watchdog calls for federal inquiry into Google

Consumer group wants Justice Department to break Google up or convert it into a public utility

Today the consumer advocacy group Consumer  Watchdog called for a broad Department of Justice investigation into Google and significant punishments against the Mountain View, CA-based company.

The complaint paints Google's search engine monopoly, which is currently at 70% of the U.S. market, as a way to invade other businesses.  "How it tweaks its proprietary search algorithms MORE

Techmate: Apple's new iPhone OS is ad friendly

In this episode of Techmate, Jon explains why Apple's (AAPL) new iPhone 4.0 operating system, with its beefed up advertising features, is a direct attack on Google (GOOG).