FORTUNE -- "Nobody will buy this watch, and nobody should."
No matter. The one-minute ad spot is terrific, worth every won Samsung paid for it.
It appeared on YouTube last week and this week it's No. 1 in AdAge's Viral Video Chart, with nearly 10 million page views.
ASIDE: The iPhone 5 makes a cameo appearance in my daughters' favorite entry -- at No. 10 -- on this week's Ad Age chart: Girls don't poop. (Not entirely safe for office viewing.)
Two weeks ago, according to Ad Age, it was Samsung. This week it's Apple.
FORTUNE -- Okay, I'm confused.
Two weeks ago Ad Age issued a report that showed Samsung topping the list of the 10 fastest-growing ad spenders in the U.S., with total ad spending up 58% year over year.
Apple's (AAPL) growth in ad spending didn't make the top-10 cut.
Apple did make the cut in the chart Ad Age issued Monday MOREPhilip Elmer-DeWitt - Jul 9, 2013 1:20 PM ET
Its worldwide ad budget of $4.3 billion was four times Apple's, according to Ad Age.
FORTUNE -- It will come as no surprise to anyone who watches a lot of television that Samsung has been spending a fortune on advertising -- more, as Asymco's Horace Dediu never tires of reminding us, than Apple (AAPL), HP (HPQ), Dell (DELL) Microsoft (MSFT) and Coca Cola (KO) combined.
But the report that Ad Age issued Monday MOREPhilip Elmer-DeWitt - Jun 25, 2013 10:20 AM ET
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