Apple dips 1%, still trounces Dell, in customer satisfaction

August 18, 2009: 8:18 AM ET

ACSI logo"Apple Still Shines" is the headline of the PC section of a report issued early Tuesday by the American Consumer Satisfaction Index.

Apple's (AAPL) score actually dropped this year -- from 85 to 84 on a scale of 100 -- even as overall user satisfaction with personal computers rose a point to 75 after two straight years of decline.

But as the report notes,

"the decline has done little to hurt the large lead Apple has enjoyed for six straight years over the Windows-based manufacturers. Apple maintains a 12% lead over Dell, one of the largest gaps between first and second place for any industry."

Yet it's the manufacturers of Windows-based machines that are responsible for the improvement in PC satisfaction. Specifically:


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