Apple execs talk about their plans to cash in on the popularity of the iPhone and iPad
In a note to clients issued Monday, Bernstein Research's Toni Sacconaghi reports on a meeting with three top Apple (AAPL) executives: COO Tim Cook, CFO Peter Oppenheimer and Eddy Cue, vice president of Internet services.
Steve Jobs did not attend.
According to Erik Savitz, formerly of Barron's, now at Forbes.com, Sacconaghi reports that the execs are concentrating on what he called "the right things," including:
Cook told the analyst, presumably tongue in cheek, that he felt the iPhone was just below food and water on Maslow's hierarchy of needs, a reference to Abraham Maslow's theory that people can't focus on higher-level needs (like love, self-esteem and self-actualization) until they have met the most basic ones (like food, sleep and, apparently, cellular telephony).
See the chart below the fold.
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