How to turn bad publicity into a public relations coup for less than $500
Michael Finney, a consumer reporter for KGO-TV, the local ABC affiliate in San Francisco, thought he had a story that would give Apple (AAPL) and its "red hot iPad" a big black eye.
The station had received a call from Diane Campbell, a disabled woman on a fixed income, who had saved $600 to buy her first computer MOREPhilip Elmer-DeWitt - May 20, 2010 6:56 AM ET
Apple's tablet computer made two big appearances Wednesday night -- on ABC, naturally
ABC, which is owned by Disney (DIS), whose largest stockholder is Steve Jobs, CEO of Apple (AAPL), gave the iPad two big fat plugs on prime time television last night:An exclusive 2 minute sneak peek on World News with Diane Sawyer that includes glimpses of a new musical instrument by Ge Weng, creator of the Ocarina on the MORE Philip Elmer-DeWitt - Apr 1, 2010 6:35 AM ET
CBS and Disney may join Apple's $30 per month TV service, says the Wall St. Journal
This could be totally disruptive. Or it could be another "hobby" like Apple TV that never quite takes off.
In a front-page story published Tuesday, the Wall Street Journal reported that CBS (CBS) and Disney (DIS) are "considering participating" in Apple's (AAPL) plan to offer television subscriptions over the Internet.
It was the first hint of interest MOREPhilip Elmer-DeWitt - Dec 22, 2009 8:21 AM ET
Startups Joost and Veoh try to retool while network-backed Hulu cruises.
The Web video shakeout has begun. Hulu, a venture of NBC, ABC, and Fox, is growing nicely, aided in part by a slick marketing campaign using, of all things, television ads starring Alec Baldwin. But a slew of smaller sites are starting to reformulate their strategies in the hope of surviving.
Joost, which was started by the founders of Skype Technologies, MOREJessi Hempel, writer - Jul 30, 2009 12:18 PM ET
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