ARM and Intel's new battleground: the living room

June 8, 2010: 2:07 PM ET

One chipmaker rules the mobile device arena; the other dominates personal computers. Both have ambitious goals for expansion, and that means butting heads is inevitable

By Seth Weintraub and JP Mangalindan

As Intel's power-hungry chips grow more efficient and ARM CPU designs make strides in performance, the two chipmakers find themselves facing off for market share in a familial safe ground that's become a veritable hot zone brimming with untapped potential and consumer dollars.

We're talking, of course, about the living room.

Until recently, Intel (INTC) and ARM have largely stayed out of each other's way, with each one dominating a different part of the computing world. Intel's rule over the personal computer industry is as storied as it is solid -- variants of the chip titan's CPUs can be found in an overwhelming majority of traditional PCs. Last quarter, it was estimated the company's market share inched up to nearly 72%, while its closest competitor, AMD (AMD), saw its market share slide slightly to 28%. And Macintosh and Linux desktops are almost entirely Intel-based as well.


  • GoogleTV and iPad share the same graphics processor technology

    Although the two devices from the new tech rivals serve very different purposes, on the chip level, they have a lot in common.

    GoogleTV is manufactured by Logitech and Sony and contains a System on Chip (SoC) designed by Intel.  The iPad's SoC is an ARM design made by Apple (though manufacturing is outsourced to Samsung).  However, both of these SoCs use a PowerVR graphics processor from a small UK-based company MORE

    - May 25, 2010 10:37 AM ET
  • The empty secret of the iPad's brain

    Ars Technica suggests that the much-hyped A4 chip may not be all it's cracked up to be

    Most companies that go to the trouble and expense of designing a new application processing chip -- like the A4 that powers Apple's iPad -- are eager tell the world all about it.

    But not Apple (AAPL), which has said little about the new CPU beyond its name.

    In a provocative analysis posted Sunday, Ars Technica MORE

    - Mar 1, 2010 6:58 AM ET
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.