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	<title>Fortune Tech: Technology blogs, news and analysis from Fortune Magazine</title>
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		<title>How 100 iPads saved Greece $140 billion</title>
		<link>http://tech.fortune.cnn.com/2012/05/22/how-100-ipads-saved-greece-140-billion/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/22/how-100-ipads-saved-greece-140-billion/#comments</comments>
		<pubDate>Tue, 22 May 2012 11:27:49 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Bankruptcy]]></category>
		<category><![CDATA[Capital markets]]></category>
		<category><![CDATA[Debt restructuring]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Greece]]></category>
		<category><![CDATA[Greek financial crisis]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=88087</guid>
		<description><![CDATA[Apple's tablet plays a key role in the largest debt restructuring in history

<p>FORTUNE -- I got a London call last week from a Bob Apfel, a Brooklyn neighbor (and fellow Oberlin College graduate).</p>
<p>"Two weeks ago," he began. "I completed the debt restructuring of Greece."</p>
<p>It was pretty bold statement, but not entirely out of character. After all, Apfel runs a company called Bondholder Communications Group that does this kind of thing.</p>
<p>But <a href="http://tech.fortune.cnn.com/2012/05/22/how-100-ipads-saved-greece-140-billion/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=88087&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2><strong>Apple's tablet plays a key role in the largest debt restructuring in history</strong></h2>
<div id="attachment_88090" class="wp-caption alignright" style="width: 261px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/bob-apfel-bondcom-at-greek-ministry-of-finance-march-2012-11.jpg"><img class=" wp-image-88090   " title="Bob Apfel (BondCom) at Greek Ministry of Finance, March 2012 (1)" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/bob-apfel-bondcom-at-greek-ministry-of-finance-march-2012-11-e1337682013104.jpg?w=251&h=318" alt="" width="251" height="318" /></a><p class="wp-caption-text">Apfel in Greece with iPad</p></div>
<p>FORTUNE -- I got a London call last week from a Bob Apfel, a Brooklyn neighbor (and fellow Oberlin College graduate).</p>
<p>"Two weeks ago," he began. "I completed the debt restructuring of Greece."</p>
<p>It was pretty bold statement, but not entirely out of character. After all, Apfel runs a company called <a href="http://www.bondcom.com/">Bondholder Communications Group</a> that does this kind of thing.</p>
<p>But that wasn't the real reason for his call. He wanted to talk about the computer network his team had created to get the job done.</p>
<p>Greece, as you may recall, was facing bankruptcy this spring, unable to make good on debts worth, on paper, more than $270 billion. In a series of complex restructuring transactions, the country's Finance Ministry had offered to settle for a fraction of the bonds' paper value.</p>
<p>But getting roughly 100,000 bondholders scattered around the globe -- from Russia to South Africa to Kazakhstan -- to sign off on the deal on a tight deadline was going to be a logistical nightmare.</p>
<p>"I wanted to do something different," Apfel says. "So I bought 100 iPads."</p>
<p>The Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) tablets, equipped with a custom-made debt-restructuring app, were handed out to the leadership team, including representatives from the Finance Ministry, the Hellenic Exchange (the Greek equivalent of the NYSE), the Bank of Greece (their version of the Federal Reserve) and the three external banks that managed the deal, Deutsche Bank, HSBC and Lazard.</p>
<p>The idea was to give the participants a rich set of analytic tools and real-time, secure connections to both the global clearing systems and the back offices of banks around the world.</p>
<p>"During the lead-up to the launch," says Apfel, "members of the financial leadership team were spending over half their time on the road, meeting with investors or financial overseers from the EU and other parts of the troika. There was a palpable need to create a financial decision-makers' platform that could follow the financier &ndash; not vice versa."</p>
<p>Toward the end, things got pretty exciting.</p>
<p>"I watched hundreds of millions of bonds being 'slam dunked' as these guys were running down the halls," says Apfel. "Split-second decisions were made that couldn't have been made without the data platform."</p>
<p>When last deal finally closed on April 25, $270 billion of Greek debt had been reduced to $130 billion.</p>
<p>"It was the largest financial transaction in the history of the world," says Apfel. "And we couldn't have done it without the iPad."</p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/apple-2-0/'>Apple 2.0</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/88087/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/88087/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/88087/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/88087/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/88087/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/88087/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/88087/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/88087/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/88087/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/88087/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/88087/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/88087/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/88087/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/88087/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=88087&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<media:content url="" medium="image">
			<media:title type="html">Philip Elmer-DeWitt</media:title>
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			<media:title type="html">Bob Apfel (BondCom) at Greek Ministry of Finance, March 2012 (1)</media:title>
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		<title>Just for the record, Apple bounced on Monday</title>
		<link>http://tech.fortune.cnn.com/2012/05/21/just-for-the-record-apple-bounced-on-monday/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/21/just-for-the-record-apple-bounced-on-monday/#comments</comments>
		<pubDate>Mon, 21 May 2012 22:19:29 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Andy Zaky]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=88045</guid>
		<description><![CDATA[Andy Zaky has called a bottom for the fifth time in a row
<p>FORTUNE: Bullish Cross' Andy Zaky, never shy about tooting his own horn, has asked me to remind readers that on Thursday, with Apple (AAPL) trading just over $530, he announced that the share price was at or near a bottom and was about to bounce.</p>
<p>"Those who have been waiting for a correction in Apple to buy the stock," <a href="http://tech.fortune.cnn.com/2012/05/21/just-for-the-record-apple-bounced-on-monday/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=88045&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>Andy Zaky has called a bottom for the fifth time in a row</h2>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/chart_ws_stock_appleinc_201252117188-galleryvertical-1.png"><img class="alignright size-full wp-image-88046" style="margin:5px 15px;" title="chart_ws_stock_appleinc_201252117188.galleryvertical (1)" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/chart_ws_stock_appleinc_201252117188-galleryvertical-1.png" alt="" width="240" height="320" /></a>FORTUNE: <a href="http://bullishcross.com/">Bullish Cross</a>' Andy Zaky, never shy about tooting his own horn, has asked me to remind readers that on Thursday, with Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) trading just over $530, he announced that the share price was at or near a bottom and was <a href="http://tech.fortune.cnn.com/2012/05/18/andy-zaky-apple-has-hit-bottom-and-is-about-to-bounce/">about to bounce</a>.</p>
<blockquote><p>"Those who have been waiting for a correction in Apple to buy the stock," he <a href="http://bullishcross.com/bullish-cross-initiates-rare-buy-rating-on-apple/">wrote</a>," now have that opportunity to do so."</p></blockquote>
<p>On Monday, as predicted, the stock rose $30.90 to close at $561.28. It was the second largest dollar gain in Apple's history, according to <a href="http://aaplinvestors.net/stats/rank/">AAPLInvestors.net</a>.</p>
<p>(In percentage terms that was nowhere near the record 33.22% gain the stock registered on Aug. 6, 1996, when it rose $6.56 to close at $26.31. Those were the days.)</p>
<p>In a weekend update, Zaky wrote that the selling pressure that brought the stock down from its record intraday high of $644 on April 9 was unlikely to have dissipated completely.</p>
<p>"We will likely see a second and maybe even third leg down in this correction," he wrote. "But between this first leg down and the next leg down, there will be a major rebound. A rebound that could take both Apple and the indices significantly higher."</p>
<p>Zaky was particularly pleased to see the stock perform as predicted Monday because his buy recommendation post had been rejected last week by the editors at <a href="http://seekingalpha.com">Seeking Alpha</a>.</p>
<blockquote><p>"The technical part of your reason for the buy rating seems to go counter to a bunch of very good momentum studies that have been done in recent years," they wrote. "Please flesh it out further &ndash; the market clearly knows Apple's P/E and has decided to continue selling anyway."</p></blockquote>
<p>"That," Zaky says, "is why financial editors shouldn't try and edit for content."</p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/apple-2-0/'>Apple 2.0</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/88045/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/88045/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/88045/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/88045/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/88045/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/88045/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/88045/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/88045/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/88045/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/88045/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/88045/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/88045/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/88045/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/88045/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=88045&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<media:content url="" medium="image">
			<media:title type="html">Philip Elmer-DeWitt</media:title>
		</media:content>

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		<title>So, is there a tech bubble or not?</title>
		<link>http://tech.fortune.cnn.com/2012/05/21/tech-bubble/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/21/tech-bubble/#comments</comments>
		<pubDate>Mon, 21 May 2012 15:04:24 +0000</pubDate>
		<dc:creator>kpkelleher</dc:creator>
				<category><![CDATA[Contributors]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bubble]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[vc]]></category>
		<category><![CDATA[venture capital]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87959</guid>
		<description><![CDATA[The results of Facebook's IPO last week may indicate there isn't -- at least not in the public markets.
<p class="manual_auth">By Kevin Kelleher, contributor</p>
<p>FORTUNE &mdash; Does anyone want to talk about a bubble now?</p>
<p>In the weeks leading up to Facebook's (FB) much-trumpeted IPO, a debate simmered over whether Silicon Valley was entering another bubble. Some cited "bizarre activity" like spending big on companies with no revenue. Others dismissed fears of a <a href="http://tech.fortune.cnn.com/2012/05/21/tech-bubble/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87959&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>The results of Facebook's IPO last week may indicate there isn't -- at least not in the public markets.</h2>
<p class="manual_auth">By Kevin Kelleher, contributor</p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/tech_bubble.jpeg"><img class="alignright size-medium wp-image-88030" title="tech_bubble" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/tech_bubble.jpeg?w=300&h=225" alt="tech_bubble" width="300" height="225" /></a>FORTUNE &ndash; Does anyone want to talk about a bubble now?</p>
<p>In the weeks leading up to Facebook's (<a href="http://money.cnn.com/quote/quote.html?symb=FB">FB</a>) much-trumpeted IPO, a debate simmered over whether Silicon Valley was entering another bubble. Some cited "<a href="http://bits.blogs.nytimes.com/2012/04/29/disruptions-with-no-revenue-an-illusion-of-value/">bizarre activity</a>" like spending big on companies with no revenue. Others dismissed fears of a new bubble as overblown. And of course, none of this was new. Last year, there were <a href="http://tech.fortune.cnn.com/2011/07/11/dont-call-it-the-next-tech-bubble-yet/">sober discussions</a> of a Silicon Valley bubble. And you can find people wondering about one <a href="http://www.thestreet.com/story/10306373/1.html">all the way back in 2006</a>.</p>
<p>Facebook's IPO was supposed to be an acid test to show whether investors were falling back into irrational exuberance. And it could have been more than a test, it could be the powder keg that ignited a mania for tech stocks, enticing investors to speculate in web stocks and bringing a flood of new startups into the queue looking for easy capital.</p>
<p><strong>MORE: <a href="http://tech.fortune.cnn.com/2012/05/18/facebook-7/">The scene at Facebook's Hacker Way</a></strong></p>
<p>Or that's how it seemed before Facebook filed its IPO prospectus. Once it did, any close look at Facebook's financials revealed an indisputably successful company, but one whose best years <a href="http://blogs.reuters.com/mediafile/2012/02/02/facebook-is-this-the-best-you-can-do/">may already be behind it</a>. Facebook's most recent quarter was <a href="http://blogs.wsj.com/deals/2012/04/23/facebook-first-quarter-revenue-jumps-45-profit-drops/">lackluster</a>. And its last-minute, $1 billion purchase of Instagram wasn't received as a way to strengthen its weakness in mobile, but as a sign of <a href="http://www.telegraph.co.uk/technology/facebook/9195460/Facebook-buys-Instagram-a-desperate-attempt-to-stay-cool.html">desperation</a>.</p>
<p>So small investors weren't lining up Friday when Facebook finally became &ndash; after years of availability for high-net-worth investors on secondary market exchanges &ndash; theirs for the buying. Underwriters priced Facebook fairly for the company, but they didn't do themselves any favors. The irrational thinking that has influenced some recent deals in Silicon Valley wouldn't infect the public markets. There would be no bubble &ndash; at least not for now.</p>
<p>But neither is there an absence of irrational investing in the tech world. And it's interesting how <a href="http://allthingsd.com/20120501/nope-still-no-bubble-here-says-marc-andreessen/">many</a> of the venture <a href="http://money.cnn.com/2012/04/30/markets/ron-conway-tech-bubble/">investors</a> who are so <a href="http://uncrunched.com/2012/04/30/blubble-time/">quick</a> to <a href="http://cdixon.org/2012/04/29/is-it-a-tech-bubble/">dismiss</a> talk of a bubble are also reluctant, unless pressed, to decry the strange behavior that is, if not rampant, growing increasingly common.</p>
<p><strong>MORE: <a href="http://finance.fortune.cnn.com/2012/05/18/no-facebook-did-not-make-bono-worlds-richest-musician/">No, Facebook did not make Bono world's richest musician</a></strong></p>
<p>Start with the valuation of Facebook. One reason many investors were quick to sell their IPO-alloted shares must be its absurd valuation: 26 times its trailing 12 month revenue and 107 times its net income. If that doesn't seem high to you, just ask the same investors (like Goldman Sachs and Digital Sky Technologies) who were clamoring to buy a piece of Facebook a few years back. Now they couldn't wait to sell: 57% of Facebook's IPO proceeds went to insiders. Only 43% went to the company.</p>
<p>Things are even less logical in the area of M&amp;A, where it only takes one buyer to create a valuation worthy of a mania. Take the emerging trend ten-figure valuations to wildly popular apps and sites with little or no revenue. A new watermark was set last month when Instagram was bought by &ndash; that's right &ndash; Facebook. So you have a company with an absurd valuation using its stock to buy companies at even crazier valuations. Facebook seems to be a daring innovator not just in social media but in creative fundamental analysis as well.</p>
<p>It didn't take long for another buyer to get even crazier. Last week, as Facebook was readying for its offering, Japanese e-commerce company Rakuten led a $100 million stake in Pinterest in a deal valuing the hot social network at <a href="http://allthingsd.com/20120516/exclusive-japans-rakuten-wins-the-heart-of-pinterest-founder-in-funding-race/">$1.5 billion</a>.</p>
<p><strong>MORE: <a href="http://tech.fortune.cnn.com/2012/05/16/inside-facebook-2/">Inside Facebook</a></strong></p>
<p>So no, there is no bubble on any scale that should concern everyday investors in the stock market. The Nasdaq is, barring any global calamities, not going to lose three-quarters of its value. But there is a growing trend of dealmaking that seems to leave logic locked outside the conference-room doors. And there are few financiers in Silicon Valley who seem to care, creating a complacent environment where the nonsensical is increasingly received as sensible.</p>
<p>As a journalist, I covered the Japanese stock bubble and the dot-com bubble. As a homeowner, I lived through the housing bubble. And I know that, when a kind of upside-down thinking becomes commonplace, that's when you have to start worrying about a bubble. True bubbles are illogical investing scaled up to huge markets. Facebook's lackluster IPO may have sucked the air out of a tech-stock bubble. But that doesn't mean we've seen the end of irrational investing.</p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/contributors/'>Contributors</a>, <a href='http://tech.fortune.cnn.com/category/uncategorized/'>Uncategorized</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/87959/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/87959/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/87959/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/87959/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/87959/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/87959/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/87959/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/87959/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/87959/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/87959/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/87959/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/87959/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/87959/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/87959/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87959&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">kpkelleher</media:title>
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		<title>Morgan Stanley: Hedge funds treat Apple like junk</title>
		<link>http://tech.fortune.cnn.com/2012/05/21/morgan-stanley-hedge-funds-treat-apple-like-junk/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/21/morgan-stanley-hedge-funds-treat-apple-like-junk/#comments</comments>
		<pubDate>Mon, 21 May 2012 13:56:04 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Hedge fund]]></category>
		<category><![CDATA[Katy Huberty]]></category>
		<category><![CDATA[Morgan Stanley]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=88018</guid>
		<description><![CDATA[A high-quality, fast-growing mega cap company that gets no respect on the Street

<p>Katy Huberty, Morgan Stanley's chief Apple (AAPL) analyst, issued an elaborate report Monday entitled <em>AAPL: How Do You Do Risk Management?</em> that I can't pretend to understand completely -- not even the title.</p>
<p>But two takeaways are clear: (I quote)</p>

AAPL is the most widely held US company among hedge funds, with 26% of all large hedge funds holding positions <a href="http://tech.fortune.cnn.com/2012/05/21/morgan-stanley-hedge-funds-treat-apple-like-junk/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=88018&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>A high-quality, fast-growing mega cap company that gets no respect on the Street</h2>
<div id="attachment_88019" class="wp-caption alignright" style="width: 392px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-21-at-9-39-12-am.png"><img class=" wp-image-88019  " title="Screen Shot 2012-05-21 at 9.39.12 AM" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-21-at-9-39-12-am.png?w=382&h=297" alt="" width="382" height="297" /></a><p class="wp-caption-text">Click to enlarge.</p></div>
<p>Katy Huberty, Morgan Stanley's chief Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) analyst, issued an elaborate report Monday entitled <em>AAPL: How Do You Do Risk Management?</em> that I can't pretend to understand completely -- not even the title.</p>
<p>But two takeaways are clear: (I quote)</p>
<ul>
<li>AAPL is the most widely held US company among hedge funds, with 26% of all large hedge funds holding positions of 1% or larger, and 10% holding positions 5% or larger (as of March 2012). One in 25 total hedge funds has a 10% or larger position in AAPL.</li>
<li>AAPL has had persistent growth and low quality (junk) biases.</li>
</ul>
<p>Expanding on that second point, she writes:</p>
<blockquote><p>"According to our equity quality model, AAPL has consistently held a junk bias since 1983 (Exhibit 12). Initiating a dividend is positive for ascending to quality in our model, but it takes time for both earnings and dividends to register as stable (or stably growing). Moreover, the high share base turnover is typically associated with a lower quality equity. Thus, AAPL is likely to continue to exhibit lower quality bias for the near-to-medium term. Indeed,<strong> AAPL has not traded like an appreciably higher quality equity since its dividend announcement. In fact, it has traded off in the recent risk-off market more like a low- than a high-quality stock." </strong>(emphasis hers)</p></blockquote>
<p>Below the fold: Huberty's Exhibit 12 and a couple of other charts that I <em>could</em> understand.</p>
<p><span id="more-88018"></span></p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-21-at-9-46-20-am.png"><img class="alignnone size-full wp-image-88020" title="Screen Shot 2012-05-21 at 9.46.20 AM" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-21-at-9-46-20-am.png" alt="" width="541" height="385" /></a></p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-21-at-9-46-43-am.png"><img class="alignnone size-full wp-image-88021" title="Screen Shot 2012-05-21 at 9.46.43 AM" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-21-at-9-46-43-am.png" alt="" width="531" height="410" /></a></p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-21-at-9-46-53-am.png"><img class="alignnone size-full wp-image-88022" title="Screen Shot 2012-05-21 at 9.46.53 AM" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-21-at-9-46-53-am.png" alt="" width="532" height="418" /></a></p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/apple-2-0/'>Apple 2.0</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/88018/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/88018/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/88018/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/88018/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/88018/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/88018/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/88018/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/88018/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/88018/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/88018/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/88018/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/88018/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/88018/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/88018/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=88018&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Philip Elmer-DeWitt</media:title>
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			<media:title type="html">Screen Shot 2012-05-21 at 9.39.12 AM</media:title>
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			<media:title type="html">Screen Shot 2012-05-21 at 9.46.20 AM</media:title>
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		<title>Why Samsung must negotiate. Why Apple won't settle.</title>
		<link>http://tech.fortune.cnn.com/2012/05/21/why-samsung-must-negotiate-why-apple-wont-settle/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/21/why-samsung-must-negotiate-why-apple-wont-settle/#comments</comments>
		<pubDate>Mon, 21 May 2012 11:09:57 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Choi Gee-sung]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Patents]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87994</guid>
		<description><![CDATA[In the court-ordered talks that begin Monday, the two sides are playing by different rules

<p>FORTUNE -- The federal judge overseeing the Northern California front of the global smartphone patent war has the power to bring the CEOs of Apple (AAPL) and Samsung -- Tim Cook and Choi Gee-sung -- to a mediation session, but even he can't force a settlement.</p>
<p>The differences between the kinds of patents the two companies are <a href="http://tech.fortune.cnn.com/2012/05/21/why-samsung-must-negotiate-why-apple-wont-settle/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87994&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>In the court-ordered talks that begin Monday, the two sides are playing by different rules</h2>
<div id="attachment_88008" class="wp-caption alignright" style="width: 444px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/choi-and-cook1.png"><img class=" wp-image-88008  " title="Choi and Cook" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/choi-and-cook1.png?w=434&h=206" alt="" width="434" height="206" /></a><p class="wp-caption-text">Choi and Cook. Photos: AP and Reuters</p></div>
<p>FORTUNE -- The federal judge overseeing the Northern California front of the global smartphone patent war has the power to bring the CEOs of Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) and Samsung -- Tim Cook and Choi Gee-sung -- to a <a href="http://www.reuters.com/article/2012/05/20/us-apple-samsung-court-idUSBRE84J06X20120520">mediation session</a>, but even he can't force a settlement.</p>
<p>The differences between the kinds of patents the two companies are bringing to the table may simply be too great.</p>
<p>Steve Jobs set the terms of the dispute in 2007 when he unveiled the touchscreen smartphone that is now Apple's No. 1 source of revenue.</p>
<blockquote><p>"We've been innovating like crazy for the last few years on this," he said. "We filed for over 200 patents for all the inventions in iPhone, and we intend to protect them."</p></blockquote>
<p>According to <a href="http://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537/ref=sr_1_1?ie=UTF8&amp;qid=1337599068&amp;sr=8-1">Walter Isaacson</a>, Jobs was as angry as his biographer had ever seen him about the way Google (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">GOOG</a>) and the Android phone manufacturers had "slavishly" copied the iPhone's design, threatening to go "thermonuclear" on them -- a term with special resonance in the Far East.</p>
<p>Samsung may have an equally powerful arsenal of patents at its disposal -- including many covering the fundamental technologies of cellular telephony that Apple relies upon -- but those patents are not so easily deployed in a court of law.</p>
<p>Many of Samsung's telecommunications patents were submitted to the technical committees in charge of setting international standards under so-called <a href="http://en.wikipedia.org/wiki/Reasonable_and_non-discriminatory_licensing">FRAND</a> terms, whereby a company is permitted to collect royalties for use of its proprietary technology, but must negotiate those royalties for rates that are "fair, reasonable and non-discriminatory."</p>
<p>Samsung has tried to use those standards-essential patents against Apple, accusing the company in countersuits of exploiting them without permission, something Apple may well be doing.</p>
<p>But as a legal strategy this carries risks, because as long as Apple is willing to pay for the use of Samsung's patents, Samsung is required to negotiate terms that are fair and reasonable and don't try to unduly punish Apple.</p>
<p>Apple is under no such obligation with regard to its patents. If it doesn't want a competitor to use its proprietary technologies, it doesn't have to license them under any terms.</p>
<p>It's in this context that we must consider the remarks Steve Jobs' successor made during the most recent earning call:</p>
<blockquote><p>"I've always hated litigation and I continue to hate it," Cook told analysts in April. "We just want people to invent their own stuff. So if we could get to some arrangement where we could be assured that's the case and a fair settlement on the stuff that's occurred, I would highly prefer to settle than to battle. But it -- the key thing is that it's very important that Apple not become the developer for the world. We need people to invent their own stuff." (<a href="http://finance.yahoo.com/news/apples-ceo-discusses-q2-2012-011004832.html">transcript</a>)</p></blockquote>
<p>Many commentators interpreted that statement as an olive branch extended in advance of this week's Samsung talks.</p>
<p>But it's just as likely that Cook was signaling something quite different. Apple is willing to settle those things that Samsung is required to negotiate. But when it comes to protecting Apple's inventions, the Cook's heels seem to be as deeply dug in as his predecessor's were.</p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/apple-2-0/'>Apple 2.0</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/87994/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/87994/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/87994/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/87994/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/87994/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/87994/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/87994/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/87994/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/87994/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/87994/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/87994/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/87994/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/87994/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/87994/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87994&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Big business loves Instagram</title>
		<link>http://tech.fortune.cnn.com/2012/05/21/500-instagram/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/21/500-instagram/#comments</comments>
		<pubDate>Mon, 21 May 2012 09:00:08 +0000</pubDate>
		<dc:creator>Fortune Editors</dc:creator>
				<category><![CDATA[Contributors]]></category>
		<category><![CDATA[Fortune 500]]></category>
		<category><![CDATA[General Electric]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[Target]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87897</guid>
		<description><![CDATA[Fortune 500 companies are looking at the big picture as they embrace social media.
<p class="manual_auth">By Colleen Leahey, reporter</p>
<p>FORTUNE -- About a year before Facebook bought the photo-sharing app Instagram for $1 billion, General Electric (GE) joined. Instagram users take and share pictures on their smartphones and "follow" other users' photostreams. GE (No. 6 on the Fortune 500) has 86,066 followers. Instagram's retro-filters can make GE's photos look like a history <a href="http://tech.fortune.cnn.com/2012/05/21/500-instagram/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87897&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>Fortune 500 companies are looking at the big picture as they embrace social media.</h2>
<p class="manual_auth">By Colleen Leahey, reporter</p>
<p>FORTUNE -- About a year before Facebook bought the <a href="http://finance.fortune.cnn.com/2012/04/10/why-instagram-is-worth-1b-to-facebook/">photo-sharing app Instagram</a> for $1 billion, General Electric (<a href="http://money.cnn.com/quote/quote.html?symb=GE">GE</a>) joined. Instagram users take and share pictures on their smartphones and "follow" other users' photostreams. GE (<a href="http://money.cnn.com/magazines/fortune/fortune500/2012/snapshots/170.html">No. 6</a> on the <a href="http://money.cnn.com/magazines/fortune/fortune500/2012/full_list/">Fortune 500</a>) has 86,066 followers. Instagram's retro-filters can make GE's photos look like a history of the company, which turns 120 this year. But the shots are current. Starbucks (<a href="http://money.cnn.com/magazines/fortune/fortune500/2012/snapshots/10567.html">No. 227</a>) and Target (<a href="http://money.cnn.com/magazines/fortune/fortune500/2012/snapshots/2303.html">No. 38</a>) may have many followers (526,009 and 12,979, respectively), but their pics feature products, while GE's show a process, a look at how the company builds its big machines.</p>
<a href="http://tech.fortune.cnn.com/2012/05/21/500-instagram/#gallery-87897-2-slideshow">Click to view slideshow.</a>
<p><em>Correction: An earlier version of this article stated that Target's Instagram account had 150,000 followers. The account actually has 12,979. The numbers of GE and Starbucks followers have also been updated from the story that originally appeared in the <em>May 21, 2012 issue of </em>Fortune<em>.</em></em></p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/contributors/'>Contributors</a>, <a href='http://tech.fortune.cnn.com/category/fortune-500/'>Fortune 500</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/87897/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/87897/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/87897/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/87897/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/87897/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/87897/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/87897/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/87897/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/87897/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/87897/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/87897/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/87897/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/87897/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/87897/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87897&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Aereo is leaving the courts dazed and confused</title>
		<link>http://tech.fortune.cnn.com/2012/05/21/aereo/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/21/aereo/#comments</comments>
		<pubDate>Mon, 21 May 2012 09:00:05 +0000</pubDate>
		<dc:creator>Fortune Editors</dc:creator>
				<category><![CDATA[Contributors]]></category>

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		<description><![CDATA[Aereo wants to revolutionize web TV by making it easy to stream and record basic TV. Question is, will the major broadcasters let it?
<p class="manual_auth">By Roger Parloff, senior editor</p>
<p>FORTUNE -- An ingenious, Rube Goldberg-style invention called Aereo, backed by Barry Diller's IAC/Interactive Corp., is posing riddles for a federal judge, whose decisions could have enormous consequences for the future of television distribution.</p>
<p>The lawsuit is the latest iteration of a now <a href="http://tech.fortune.cnn.com/2012/05/21/aereo/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87918&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>Aereo wants to revolutionize web TV by making it easy to stream and record basic TV. Question is, will the major broadcasters let it?</h2>
<p class="manual_auth">By Roger Parloff, senior editor</p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/aereo_antennas.jpeg"><img src="http://fortunebrainstormtech.files.wordpress.com/2012/05/aereo_antennas.jpeg?w=300&h=225" alt="aereo_antennas" title="aereo_antennas" width="300" height="225" class="alignright size-medium wp-image-87919" /></a>FORTUNE -- An ingenious, Rube Goldberg-style invention called Aereo, backed by Barry Diller's IAC/Interactive Corp., is posing riddles for a federal judge, whose decisions could have enormous consequences for the future of television distribution.</p>
<p>The lawsuit is the latest iteration of a now familiar spectacle in which federal courts are tasked with cramming a digital technology into the Procrustean bed of analog-era legal concepts. In this instance, the service looks quite dubious when viewed from 30,000 feet, but becomes more plausible as you get closer and start wading into the weeds.</p>
<p>Aereo, which launched on a limited basis in March, currently allows New York City residents to watch broadcast (but not cable) TV shows on their iPhones, iPads and web browsers, and to tape those shows and play them back later. The company has been sued for copyright infringement by all the major networks and local New York TV stations, including Disney's (<a href="http://money.cnn.com/quote/quote.html?symb=DIS">DIS</a>) ABC, NBCUniversal (<a href="http://money.cnn.com/quote/quote.html?symb=CMCSA">CMCSA</a>), CBS (<a href="http://money.cnn.com/quote/quote.html?symb=CBS">CBS</a>), Fox (<a href="http://money.cnn.com/quote/quote.html?symb=NWS">NWS</a>), Telemundo and Univision. The plaintiffs claim that Aereo is engaged in the unauthorized, public retransmission of their over-the-air programming, and they seek a preliminary injunction to shut it down. A hearing before U.S. District Judge Alison J. Nathan of Manhattan is set for May 30.</p>
<p>Aereo's technology works like this: The company rents space in a warehouse in Brooklyn and fills it with custom-made, wine cooler-sized computer hardware jammed with vertically aligned blades. (See photo.) Projecting from the blades are thousands of thumbnail-sized television antennas. These are tiny, modern-day versions of the old bunny ears that people have used to watch over-the-air television since time immemorial.</p>
<p><strong>MORE: <a href="http://tech.fortune.cnn.com/2012/04/06/the-real-importance-of-the-revived-viacom-youtube-case/">The real importance of the revived Viacom-YouTube case</a></strong></p>
<p>Aereo then effectively rents each customer one of these antennas and all the other off-site hardware needed to operate her own individualized remote DVR using her Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) iPhone or iPad. As with most DVRs, the customer can choose to watch live (with a pause-function available) or watch later. The signal reaches the customer's device over the Internet. The service currently costs $12 a month, and provides access to the 28 over-the-air channels one can receive at that Brooklyn warehouse.</p>
<p>It works eerily well, though at the moment it's only up and running in the New York City DMA, or "designated market area." That's a funny story, too. Basically, Aereo uses FCC maps to determine the maximum perimeter around the New York City metropolitan area from which someone with a typical residential TV antenna on her roof would be able to pick up over-the-air signals from New York City. If the customer ventures outside that range, her phone's GPS or wi-fi systems will eventually detect that fact, and Aereo will dutifully cut off reception. (So, for instance, some parts of the Hamptons get reception, some don't.) Since it's ordinarily not possible to receive New York's over-the-air signals with an antenna beyond a certain distance, Aereo imposes analogous, if artificial, limitations on its users.</p>
<p>Legal precedents have already painted Judge Nathan into a weird corner. To the extent that someone uses Aereo for live TV, there's a strong argument to be made that Aereo is illegal. After all, if Congress requires cable and satellite providers, like Comcast and DirecTV (<a href="http://money.cnn.com/quote/quote.html?symb=DTV">DTV</a>), to pay broadcasters license fees to retransmit their over-the-air signals&mdash;and it clearly does&mdash;why wouldn't Aereo have to do the same? And if, for any reason, Judge Nathan finds that Aereo -- the brainchild of engineer/CEO Chaitanya (Chet) Kanojia -- is exempt from such fees, won't cable and satellite providers just switch to Kanojia's approach ASAP, socking networks and local TV stations with a huge financial blow? In legislation enacted in 1992 and 1999, Congress unambiguously expressed its intent that broadcasters be able to charge cable and satellite providers for retransmitting their signals.</p>
<p>On the other hand, to the extent that someone uses Aereo as a DVR, there's a strong argument to be made that courts can't lay a hand on it. There's already a binding precedent -- a 2008 ruling by the U.S. Court of Appeals for the Second Circuit, which covers New York -- that seems to say so. The plaintiffs aren't even challenging the DVR aspect of Aereo.</p>
<p><strong>MORE: <a href="http://finance.fortune.cnn.com/2012/03/28/obamacare-supreme-court/">Angry at health care arguments? Get even.</a></strong></p>
<p>So at first glance, if we take in the whole forest, it looks like Aereo's live TV function -- it's key commercial attraction -- can't be legal, while it's DVR functions probably are. In that case, we might think, Judge Nathan will just split the baby, banning Aereo's live TV functions while leaving untouched its DVR functions.</p>
<p>Yet there're two problems with that approach. One is logical. She'd be drawing a distinction between two process that are, according to Aereo's lawyers at least, technologically identical. The Aereo technology works the same way, they claim, "whether the consumer operates it in the 'Watch Now' mode -- i.e., playback at approximately the time the program airs&mdash;or whether the consumer waits until a later time to initiate playback of the recorded programming."</p>
<p>The other problem is more practical, and seems like an obvious one, though neither side addresses it in its papers, and neither side's representatives were willing to discuss it with <em>Fortune</em>. If Judge Nathan splits the baby, it seems like she would also have to decide how long Aereo customers must wait before starting their DVR playbacks. If a fraction-of-a-second buffer suffices, then the ban on live TV would be meaningless. If not, then any minimum court-ordered delay will seem arbitrary as a legal matter, though crucial as a business matter. If a 5-minute delay suffices, Aereo might still have a viable business. But if customers have to wait till their show is over, that might kill Aereo's appeal.</p>
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<p>Here's the legal landscape: Since 1976, the copyright law has generally forbidden unauthorized retransmission of over-the-air broadcast TV signals. These statutory provisions overturned two U.S. Supreme Court decisions which had found that cable providers didn't owe broadcasters squat for retransmitting their copyrighted programs to paying subscribers, which Congress considered unfair.</p>
<p><strong>MORE: <a href="http://finance.fortune.cnn.com/2012/03/27/solyndra-report-misses-the-point/">Solyndra report misses the point</a></strong></p>
<p>So the copyright law gives broadcasters exclusive rights over "public performances" of their works, and then defines those to include any transmissions "to the public, by means of any device or process, whether the members of the public capable of receiving the transmission receive it in the same place or in separate places and at the same time or at different times."</p>
<p>Aereo claims to circumvent all that gibberish because it facilitates only "private" performances of TV shows, not public. "First, a consumer turns on a remotely located and individually assigned television antenna, accessible only by her, and tunes to the over-the-air television programming of her choice," its attorneys write. "Second, [she] uses the Aereo system to make a unique copy of the over-the-air program, from the signals received by her antenna, and to store that copy in a remotely located DVR. Third, [she] uses the Aereo system to play back her unique copy to herself, and only to herself, on her Internet-enabled device."</p>
<p>If Aereo's argument ended there, I'm not sure I'd buy it.</p>
<p>But it doesn't. In 2006, some movie and television studios challenged the legality of Cablevision's (<a href="http://money.cnn.com/quote/quote.html?symb=CVC">CVC</a>) cloud-based DVR service, known as "remote storage" DVR. Not surprisingly, a federal appeals court ruled in 2008 that there was nothing wrong with a remote-storage DVR, which simply relieved customers of the need to make space for DVR hardware, like a TiVo, in their home.</p>
<p>Now again, at the 30,000-foot level, the Cablevision ruling seems totally unremarkable. After all, Cablevision was already licensed by the broadcasters to retransmit their live signals, so why would providing DVR services require still another license?</p>
<p><strong>MORE: <a href="http://tech.fortune.cnn.com/2012/03/27/facebook-patent-yahoo-amazon/">Facebook's patent headaches: More to come?</a></strong></p>
<p>But that's wasn't the stated basis for the court's ruling. Instead, the court used language that seems broad enough to protect Aereo's DVR service, too. In fact -- and here's the rub -- the language seems broad enough even to protect Aereo's live service.</p>
<p>The content providers' main legal challenge to Cablevision's remote storage DVR service was that it amounted to unauthorized retransmission of over-the-air broadcast signals, resulting in an infringing "public performance" of their works. The appeals court rejected that argument in these terms: "Because each [remote storage] DVR playback transmission is made to a single subscriber using a single unique copy produced by that subscriber, we conclude that such transmissions are not performances 'to the public,' and therefore do not infringe any exclusive right of public performance."</p>
<p>That's a great description of what Aereo's DVR does, too. In fact, it's a pretty good description of what Aereo's live TV function does, also. See Judge Nathan's quandary? Does she look at the forest or the trees?</p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/contributors/'>Contributors</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/87918/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/87918/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/87918/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/87918/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/87918/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/87918/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/87918/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/87918/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/87918/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/87918/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/87918/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/87918/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/87918/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/87918/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87918&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Three hundred of Steve Jobs' patents, four stories down</title>
		<link>http://tech.fortune.cnn.com/2012/05/20/three-hundred-of-steve-jobs-patents-four-stories-down/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/20/three-hundred-of-steve-jobs-patents-four-stories-down/#comments</comments>
		<pubDate>Sun, 20 May 2012 22:08:12 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Dillon Ripley Center]]></category>
		<category><![CDATA[Patent]]></category>
		<category><![CDATA[Smithsonian]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Walter Isaacson]]></category>
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		<description><![CDATA[If you didn't already know about the Smithsonian's exhibit, you'd never find it

<p>FORTUNE -- First you have to find which of the Smithsonian's 19 museums houses the Steve Jobs' exhibit that opened last week -- not an easy task for someone unfamiliar with the monumental geography of Washington D.C.</p>
<p>Then, once you locate the Ripley Center -- a tiny circular building, just to the right of the Institute's big red castle -- <a href="http://tech.fortune.cnn.com/2012/05/20/three-hundred-of-steve-jobs-patents-four-stories-down/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87971&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>If you didn't already know about the Smithsonian's exhibit, you'd never find it</h2>
<div id="attachment_87975" class="wp-caption alignright" style="width: 354px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/img_0819.jpg"><img class=" wp-image-87975   " title="IMG_0819" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/img_0819.jpg?w=344&h=258" alt="" width="344" height="258" /></a><p class="wp-caption-text">At the Smithsonian: The patents and trademarks of Steve Jobs</p></div>
<p>FORTUNE -- First you have to find which of the Smithsonian's 19 museums houses the Steve Jobs' exhibit that opened last week -- not an easy task for someone unfamiliar with the monumental geography of Washington D.C.</p>
<p>Then, once you locate the Ripley Center -- a tiny circular building, just to the right of the Institute's big red castle -- and subject your backpack to the usual weapons search, you still have to ask (because there is no sign) where you can find <a href="http://www.si.edu/Exhibitions/Details/The-Patents-and-Trademarks-of-Steve-Jobs-Art-and-Technology-that-Changed-the-World-4838">The Patents and Trademarks of Steve Jobs: Art and Technology that Changed the World</a>.</p>
<p>Then it's a subterranean voyage four stories below ground into a space that is deceptively, suspiciously large. A space deep enough to hide a vice president or two.</p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-20-at-6-02-15-pm.png"><img class="alignleft  wp-image-87985" style="margin:3px 10px;" title="Screen Shot 2012-05-20 at 6.02.15 PM" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-20-at-6-02-15-pm.png?w=88&h=135" alt="" width="88" height="135" /></a>Finally, next to the <a href="http://www.si.edu/Exhibitions/Details/MathAlive-4731">MathAlive</a> experience where all the middle-school-age kids seem to be headed, there it is: A blow-up of Steve Jobs' face on the cover of Walter Isaacson's biography. And behind it, row after row of framed documents representing every patent ever signed by Apple's late co-founder.</p>
<p>Some are simple icons -- the iPhone's map icon, the air ballon for Messages. Some are objects so familiar they have become icons in their own right. The original Mac. That silly, circular mouse. The flying-saucer shaped AirPort base station. The Apple Store's glass stairway.</p>
<p>The first patent, filed on Nov. 3, 1980 and illustrated with the case of the Apple II, is described simply as "Personal Computer." The last patent, filed on Oct. 4, 2011, the day before Jobs died, is for "User Interface for Providing Consolidation and Access."</p>
<div id="attachment_87978" class="wp-caption alignright" style="width: 154px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/img_0838.jpg"><img class=" wp-image-87978  " title="IMG_0838" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/img_0838.jpg?w=144&h=142" alt="" width="144" height="142" /></a><p class="wp-caption-text">Design patent 504,889</p></div>
<p>After a search of several minutes I was able to locate design patent 504,889, unhelpfully named "Electronic Device."</p>
<p>It's on the strength of that patent, according to <a href="http://www.fosspatents.com/2012/05/apple-files-for-immediate-galaxy-tab.html">FOSS Patents</a>' Florian Mueller, that Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) on Friday asked the U.S. government to ban Samsung's Galaxy Tab 10.1.</p>
<p>I snapped a photo and sent it to Mueller.</p>
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			<media:title type="html">Philip Elmer-DeWitt</media:title>
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		<title>John Gruber jumps ship</title>
		<link>http://tech.fortune.cnn.com/2012/05/19/john-gruber-jumps-ship/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/19/john-gruber-jumps-ship/#comments</comments>
		<pubDate>Sat, 19 May 2012 13:26:54 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[5by5]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Dan Benjamin]]></category>
		<category><![CDATA[Daring Fireball]]></category>
		<category><![CDATA[Hacker News]]></category>
		<category><![CDATA[John Gruber]]></category>
		<category><![CDATA[Jonathan Mann]]></category>
		<category><![CDATA[Mike Monteiro]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Song-a-Day]]></category>
		<category><![CDATA[Talk Show]]></category>
		<category><![CDATA[The Mule]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87932</guid>
		<description><![CDATA[The equivalent, in podcasting news, of Conan O'Brien leaving NBC for TBS
<p></p>

<p>FORTUNE -- On Friday, Daring Fireball's John Gruber, one of the most influential Apple (AAPL) commentators on the Internet, began the latest episode of his Talk Show podcast by launching without preamble into a riff about Andy Pettitte's return to baseball.</p>
<p>No surprise there. Gruber's podcast style is as idiosyncratic as his widely-read blog, and he'll use any excuse to <a href="http://tech.fortune.cnn.com/2012/05/19/john-gruber-jumps-ship/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87932&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>The equivalent, in podcasting news, of Conan O'Brien leaving NBC for TBS</h2>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-19-at-8-51-33-am.png"><img class="alignright  wp-image-87942" style="margin-left:15px;margin-right:15px;" title="Screen Shot 2012-05-19 at 8.51.33 AM" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-19-at-8-51-33-am.png?w=243&h=237" alt="" width="243" height="237" /></a></p>
<div id="attachment_87943" class="wp-caption alignleft" style="width: 105px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-19-at-8-54-08-am.png"><img class=" wp-image-87943   " title="Screen Shot 2012-05-19 at 8.54.08 AM" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-19-at-8-54-08-am.png?w=95&h=97" alt="" width="95" height="97" /></a><p class="wp-caption-text">Gruber. Photo: PED</p></div>
<p>FORTUNE -- On Friday, <a href="http://daringfireball.net">Daring Fireball</a>'s John Gruber, one of the most influential Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) commentators on the Internet, began the latest episode of his <a href="http://muleradio.net/thetalkshow/1/">Talk Show</a> podcast by launching without preamble into a riff about Andy Pettitte's return to baseball.</p>
<p>No surprise there. Gruber's podcast style is as idiosyncratic as his widely-read blog, and he'll use any excuse to talk about his beloved Yankees.</p>
<p>What <em>was</em> surprising was that after nearly two years and 90 episodes with Dan Benjamin's <a href="http://5by5.tv/">5by5 Network</a>, Gruber was podcasting from a new venue, Mike Monteiro's <a href="http://muleradio.net">Mule Radio Syndicate</a>.</p>
<p>In the absence of an explanation from the principals, the blogosphere rushed to fill the void with speculation about what had just happened; there were hundreds of posts on <a href="http://www.hnsearch.com/search#request/all&amp;q=gruber">Hacker News</a> alone. Among the theories put forward overnight (and collected by <a href="http://www.candlerblog.com/2012/05/18/where-did-the-talk-show-go/">the candler blog</a>'s Jonathan Poritsky):</p>
<ul>
<li>A falling out (believe it or not) over a pre-WWDC batch of Talk Show t-shirts</li>
<li>A dispute over the division of proceeds from <a href="http://itunes.apple.com/us/app/5by5-radio/id520847556?mt=8">5by5's new iPhone app</a></li>
<li>A disagreement over who owes whom more for the other's fame and prominence</li>
<li>A divorce after one or the other partner grew tired of their on-air relationship</li>
</ul>
<p>"I am honestly surprised at how bummed I am about the @danbenjamin @gruber break up," wrote @<a href="https://twitter.com/#!/joshuaaleonard/status/203732450633986048">joshuaaleonard</a>, in one of dozens of <a href="https://twitter.com/#!/search/gruber%20talk%20show">Twitter posts</a>. "You guys were my favorite part of the week."</p>
<p>Most long-time listeners wished the new Talk Show well, but the consensus among those who caught the first episode on The Mule (title: "<a href="e b/thetalkshow/1/">What if the Dolphins Had Thumbs</a>?") was that without Benjamin to keep him on track, Gruber tended to go off the rails.</p>
<p>The iTunes <a href="http://itunes.apple.com/us/podcast/the-talk-show/id528458508">customer review</a> voted most useful Saturday morning pronounced Episode 1: "Unfocused, uninteresting and unlistenable."</p>
<p>Neither Gruber nor Benjamin returned our requests for comment. We'll try to keep an open mind.</p>
<p>Meanwhile, you can hear Gruber on The Mule <a href="http://muleradio.net/thetalkshow/1/">here</a>. You can get links to his old 5by5 podcasts <a href="http://5by5.tv/talkshow">here</a>. You can hear a clip of Gruber and Benjamin's last awkward signoff <a href="http://soundcloud.com/poritsky/john-grubers-last-talk-show">here</a>.</p>
<p>UPDATE: Benjamin on Monday posted a four-minute message about the end of Talk Show. He points out that it actually stretched back 120 episodes, wishes Gruber the best with his new show and tells listeners where they can find it. See <a href="http://5by5.tv/specials/6">Special Episode No. 6: Regarding the Talk Show</a>.</p>
<p>Below: A <a href="http://youtu.be/OA2yG6FdfPs">song</a> about the breakup by Jonathan Mann, the <a href="http://www.jonathanmann.net/">Song-a-Day</a> guy.</p>
<p><span id="more-87932"></span></p>
<p><span style="text-align:center; display: block;"><a href="http://tech.fortune.cnn.com/2012/05/19/john-gruber-jumps-ship/"><img src="http://img.youtube.com/vi/OA2yG6FdfPs/2.jpg" alt="" /></a></span></p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/apple-2-0/'>Apple 2.0</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/87932/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/87932/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/87932/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/87932/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/87932/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/87932/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/87932/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/87932/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/87932/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/87932/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/87932/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/87932/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/87932/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/87932/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87932&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Philip Elmer-DeWitt</media:title>
		</media:content>

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		<title>The scene at Facebook's Hacker Way</title>
		<link>http://tech.fortune.cnn.com/2012/05/18/facebook-7/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/18/facebook-7/#comments</comments>
		<pubDate>Fri, 18 May 2012 22:03:33 +0000</pubDate>
		<dc:creator>mvella1271</dc:creator>
				<category><![CDATA[Contributors]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87922</guid>
		<description><![CDATA[What was Facebook's wild Friday really like? Here's a first-hand account.
<p class="manual_auth">By David A. Kaplan, contributor</p>
<p>FORTUNE -- In the <em>Alice in Wonderland</em>-universe of Silicon Valley, realities can be deceiving. That fellow in a T-shirt and flip-flops is a billionaire and "We're not in it for the money" means they probably are. So it was today at the headquarters of Facebook. That each employee and press flack declared "Today was just <a href="http://tech.fortune.cnn.com/2012/05/18/facebook-7/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87922&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>What was Facebook's wild Friday really like? Here's a first-hand account.</h2>
<p class="manual_auth">By David A. Kaplan, contributor</p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/facebook_nasdaq.jpeg"><img class="alignright size-medium wp-image-87925" title="facebook_nasdaq" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/facebook_nasdaq.jpeg?w=300&h=225" alt="" width="300" height="225" /></a>FORTUNE -- In the <em>Alice in Wonderland</em>-universe of Silicon Valley, realities can be deceiving. That fellow in a T-shirt and flip-flops is a billionaire and "We're not in it for the money" means they probably are. So it was today at the headquarters of Facebook. That each employee and press flack declared "Today was just another day" pretty much confirmed it was not.</p>
<p>Facebook (<a href="http://money.cnn.com/quote/quote.html?symb=FB">FB</a>) finally went public, closing at $38.37, barely a Lamborghini above its offering price of $38. Most of the 2,000 or so employees here had spent the night at a "hackathon," coding some future Facebook app or feature. Philz, the in-house coffee shop, opened at 5 a.m. for the bleary-eyed. The employees wore special gray T-shirts made just for the day. Emblazoning the T-shirts: STAY FOCUSED AND KEEP HACKING, even if the thought balloons over a few employee heads might have read NEW WINE CELLAR or SMALL YACHT! Never did the instantly recognizable huge blue "Like" sign that marks the entrance to Facebook look more appropriate.</p>
<p><strong>MORE: <a href="http://management.fortune.cnn.com/2012/05/17/rice-business-plan-winners/">Rice Business Plan Competition: Hail to the champions</a></strong></p>
<p>At 6:30 a.m. outside and in front of almost every one of those employees, Mark Zuckerberg -- co-founder, CEO, wunderkind of social media, and the richest curly-haired twentysomething on the planet -- remotely rang the opening bell of the Nasdaq back in Manhattan. "All this might seem like a big deal," he told his brigade of engineers and marketers. "But here's the thing: our mission is to make the world more open and connected."</p>
<p>Big deal? Of course not! Unless you count as ordinary the minting about 1,000 millionaires and the creation of about $100 billion in the public markets. Social mission? No doubt. But there was also the thing about pricing your stock at the really high end -- about 107 times earnings, raising $16 billion for the company.</p>
<p>In a cordoned-off parking lot of the 57-acre campus of pastel-colored buildings that used to be home of Sun Microsystems, 10 satellite trucks -- from CNN's to Agence France-Presse's -- beamed out the latest updates on the stock price, with commentary from network stars. Journalists hoping to learn whether treasure was being counted inside learned from stray employees in the parking lot that they risked their jobs if they said anything other than "no comment." Remarkably, on this day when risking your job was a particularly bad idea, most told me "no comment."</p>
<p><strong>MORE: <a href="http://finance.fortune.cnn.com/2012/05/10/student-loan-penalty/">The draconian hidden penalty on student loans</a></strong></p>
<p>I did learn, though, many employees actually weren't there, as the hackathon all-nighter left them exhausted and they went home. I did not learn whether they were on their way to check out $2-million fixer-uppers in Palo Alto -- sorry, all-cash bids only -- because at that moment a security guard pulled up in a pickup truck and urged me to go visit Google (<a href="http://money.cnn.com/quote/quote.html?symb=GOOG">GOOG</a>). Just kidding about Google. But I was informed that I couldn't ask employees any questions. That rule didn't apply the delivery guy from purpletie.com, which specializes in corporate door-to-door dry cleaning and laundry around the Valley. He told me today was a particularly light day. But he steadfastly declines to talk about Zuckerberg's signature hoodies.</p>
<p>By the time the stock market had closed, most of the circus had left town. The newscopters had long departed and the security guards had gone home. Around the Menlo Park neighborhood, some of it surprisingly rundown, few seemed to have noticed the celebrated event that had taken place at Facebook. But one fellow on the roadside apparently had a sense of humor. He was holding up a sign that said WILL CODE FOR FOOD. Who knows, maybe he'll start a company tomorrow that in a few years will go public and itself make a fortune.</p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/contributors/'>Contributors</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/87922/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/87922/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/87922/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/87922/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/87922/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/87922/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/87922/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/87922/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/87922/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/87922/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/87922/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/87922/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/87922/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/87922/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87922&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>HP considers cutting 25,000 jobs. Why not more?</title>
		<link>http://tech.fortune.cnn.com/2012/05/18/hp/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/18/hp/#comments</comments>
		<pubDate>Fri, 18 May 2012 13:39:49 +0000</pubDate>
		<dc:creator>Michal Lev-Ram, writer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87874</guid>
		<description><![CDATA[Facebook employees are celebrating. Workers at Hewlett-Packard are wondering whether or not they'll still have a job
<p>FORTUNE -- While Facebook (FB) employees are celebrating, workers at beleaguered Hewlett-Packard (HPQ) are wondering whether or not they'll still have a job a few weeks from now. The Palo Alto, Calif.-based tech behemoth is said to be considering cutting upwards of 25,000 jobs, as reported by Bloomberg on Thursday.</p>
<p>MORE: How Hewlett-Packard lost its <a href="http://tech.fortune.cnn.com/2012/05/18/hp/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87874&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>Facebook employees are celebrating. Workers at Hewlett-Packard are wondering whether or not they'll still have a job</h2>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/hp_headquarters-1.jpeg"><img class="alignright size-medium wp-image-87891" title="hp_headquarters-1" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/hp_headquarters-1.jpeg?w=300&h=204" alt="hp_headquarters-1" width="300" height="204" /></a>FORTUNE -- While Facebook (<a href="http://money.cnn.com/quote/quote.html?symb=FB">FB</a>) employees are celebrating, workers at beleaguered Hewlett-Packard (<a href="http://money.cnn.com/quote/quote.html?symb=HPQ">HPQ</a>) are wondering whether or not they'll still have a job a few weeks from now. The Palo Alto, Calif.-based tech behemoth is said to be considering cutting upwards of 25,000 jobs, as reported by <a href="http://www.bloomberg.com/news/2012-05-17/hewlett-packard-said-to-consider-cutting-as-many-as-25-000-jobs.html">Bloomberg</a> on Thursday.</p>
<p><strong>MORE: <a href="http://tech.fortune.cnn.com/2012/05/08/500-hp-apotheker/">How Hewlett-Packard lost its way</a></strong></p>
<p>The layoffs could be announced next Wednesday, when HP reports quarterly results. Either way, investors will be looking for more information on new CEO Meg Whitman's restructuring plans. Whitman is in the unenviable position of trying to turn HP around (click <a href="http://tech.fortune.cnn.com/2012/05/08/500-hp-apotheker/">here</a> for an in-depth look at what went wrong at the once-venerable company). But while cuts may be necessary, in the long run they won't do much to curtail HP's declining revenues.</p>
<p>HP needs a bold makeover, and perhaps even deeper cuts than the 25,000 layoffs it is reportedly considering (the company has nearly 325,000 employees worldwide). But it just can't decide what it wants to be. Former CEO Leo Apotheker toyed with the idea of spinning off its PC business. But current chief executive Whitman has made it clear that's off the table, at least for now.</p>
<p>Besides a dysfunctional board, scandals and a revolving door of chief executive officers, HP has had to contend with a decreasing demand for printers and computers, its core businesses. The company completely missed the boat on tablets and mobile phones -- not for lack of trying, but for lack of getting it right. And while it's made efforts to increase its enterprise software market share, those revenues still comprise just a tiny percentage of the company's overall sales. Just last week, HP announced a slew of <a href="http://www.hp.com/hpinfo/newsroom/press/2012/120509c.html">new products</a>, including a line of ultra-thin laptops. But even if these end up selling well, they won't do much to help HP reinvent itself.</p>
<p><strong>MORE: <a href="http://money.cnn.com/galleries/2012/news/companies/1205/gallery.500-hp-executives-directors.fortune/index.html">HP's cast of characters</a></strong></p>
<p>For now, Whitman seems focused on stabilizing the company. Expectations from Wall Street are low, which should make her job just a tiny bit easier. But HP's problems have been building up for years, and employee morale is in a downward spiral. Whitman can trim some of the fat, realign organizations and make other iterative improvements, but there's not much she can do to significantly alter HP's prospects, unless it involves some painful and drastic changes. Even then, it's not clear an IBM-like turnaround would be possible. There's a reason IBM (<a href="http://money.cnn.com/quote/quote.html?symb=IBM">IBM</a>) is always used as the example for this kind of solution to the classic Innovator's Dilemma -- most other companies haven't succeeded in making such a dramatic change.</p>
<p>Just a few miles away from HP, Facebook is <a href="http://tech.fortune.cnn.com/2012/05/16/inside-facebook-2/">hiring and beefing up its ever-growing staff</a>. It's not perfect, and it will likely make many more mistakes, especially as it faces the scrutiny of Wall Street in the coming years. But it's become the poster-child for innovative, engineering-centric and highly valued Silicon Valley companies -- much like HP used to be.</p>
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		<title>Andy Zaky: Apple has hit bottom and is about to bounce</title>
		<link>http://tech.fortune.cnn.com/2012/05/18/andy-zaky-apple-has-hit-bottom-and-is-about-to-bounce/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/18/andy-zaky-apple-has-hit-bottom-and-is-about-to-bounce/#comments</comments>
		<pubDate>Fri, 18 May 2012 11:25:11 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Andy Zaky]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Bullish Cross]]></category>
		<category><![CDATA[Fortune]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87878</guid>
		<description><![CDATA[A cult figure among day traders issues a rare "buy" recommendation
<p></p>

<p>FORTUNE -- With Apple (AAPL) trading just over $530 a share -- under 13 times last year's earnings and 10.56 times his estimated October earnings -- Bullish Cross' Andy Zaky on Thursday told his readers to buy:</p>
<p>"Those who have been waiting for a correction in Apple to buy the stock now have that opportunity to do so. On a technical <a href="http://tech.fortune.cnn.com/2012/05/18/andy-zaky-apple-has-hit-bottom-and-is-about-to-bounce/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87878&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>A cult figure among day traders issues a rare "buy" recommendation</h2>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/chart_ws_stock_appleinc_2012518743-galleryvertical.png"><img class="alignright size-full wp-image-87881" style="margin-left:15px;margin-right:15px;" title="chart_ws_stock_appleinc_2012518743.galleryvertical" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/chart_ws_stock_appleinc_2012518743-galleryvertical.png" alt="" width="240" height="320" /></a></p>
<div id="attachment_87882" class="wp-caption alignleft" style="width: 125px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/359031931066.png"><img class="size-full wp-image-87882" title="359031931066" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/359031931066.png" alt="" width="115" height="115" /></a><p class="wp-caption-text">Zaky</p></div>
<p>FORTUNE -- With Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) trading just over $530 a share -- under 13 times last year's earnings and 10.56 times his estimated October earnings -- <a href="http://bullishcross.com">Bullish Cross</a>' Andy Zaky on Thursday told his readers to buy:</p>
<blockquote><p>"Those who have been waiting for a correction in Apple to buy the stock now have that opportunity to do so. On a technical basis, Apple is the second most oversold it has been since the lows of the financial crisis. Only on June 20, 2011 &mdash; when Apple bottomed at $310.50 a share ahead of a 30% July rally &mdash; did we see more oversold conditions on Apple. Even the flash crash didn't result in more oversold conditions." (<a href="http://bullishcross.com/bullish-cross-initiates-rare-buy-rating-on-apple/">link</a>)</p></blockquote>
<p>For those of you who've never heard of Zaky, he was one of the first independent Apple analysts to challenge Wall Street, issuing estimates quarter after quarter that were considerably more accurate than the professionals'. (See, for example, <a href="http://tech.fortune.cnn.com/2010/10/19/earnings-smackdown-the-best-and-worst-apple-analysts-for-q4-2010/">here</a>.)</p>
<p>Through his articles on <a href="http://fortune.com">Fortune.com</a>, <a href="http://appleinsider.com">Apple Insider</a> and <a href="http://seekingalpha.com">Seeking Alpha</a>, Zaky became something of a cult figure among Internet-oriented day traders. In 2011 he started a hedge fund -- Bullish Cross Asset Management -- that was quickly oversubscribed. At the <a href="http://www.aaplinvestorsummit.com/">2012 Apple Investors Summit</a> in Los Angeles, he was mobbed by his young admirers.</p>
<p>Between July 2006 and and July 2011 Zaky issued four "buy" recommendations on Apple, and his timing has been -- as he would be the first to tell you -- "impeccable." Each was made at or near a bottom, and the stock not yet failed to reach his price targets. See <a href="http://seekingalpha.com/article/275533-bullish-cross-initiates-fourth-ever-buy-rating-on-apple">here</a>.</p>
<p>He was warning subscribers to expect a correction long before April 9's all-time intraday high of $644, which he felt was unsupported.</p>
<p>Thursday's call to buy Apple was Zaky's fifth:</p>
<blockquote><p>"Today we feel that Apple is a strong buy anywhere between $500 and $530 a share and a buy between $530 and $550 a share. We expect Apple to test $750 a share sometime before the end of this coming January. That is roughly 50% higher than where the stock is trading today."</p></blockquote>
<p>You can read his full post <a href="http://bullishcross.com/bullish-cross-initiates-rare-buy-rating-on-apple/">here</a>.</p>
<p>Apple closed Thursday at $530.12, down nearly $114 (17.7%) from its peak in April. It was up more than $12 in early morning trading Friday.</p>
<p>UPDATE: Asymco's Horace Dediu <a href="https://twitter.com/#!/asymco/status/203155420926320641">tweets</a>: "Apple's P/E ex cash is about 10. On a forward basis ex cash $AAPL P/E is 7."</p>
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			<media:title type="html">Philip Elmer-DeWitt</media:title>
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		<title>What I saw in Zuckerberg's bungalow</title>
		<link>http://tech.fortune.cnn.com/2012/05/17/zuckerbergs-bungalow/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/17/zuckerbergs-bungalow/#comments</comments>
		<pubDate>Thu, 17 May 2012 16:25:31 +0000</pubDate>
		<dc:creator>mvella1271</dc:creator>
				<category><![CDATA[Contributors]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87813</guid>
		<description><![CDATA[Facebook's wild, nascent summer of 2004 was loosely chronicled in the blockbuster The Social Network. This is what it was really like.
<p><em>Editor's Note: When I was still in college and dreaming of getting paid to write, my friends started a magazine. I wanted to contribute. At the first ideas meeting I mentioned a social network that was quickly taking over all the Ivies and would soon, we all knew, arrive <a href="http://tech.fortune.cnn.com/2012/05/17/zuckerbergs-bungalow/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87813&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>Facebook's wild, nascent summer of 2004 was loosely chronicled in the blockbuster The Social Network. This is what it was really like.</h2>
<p><em><strong>Editor's Note</strong>: When I was still in college and dreaming of getting paid to write, my friends started a magazine. I wanted to contribute. At the first ideas meeting I mentioned a social network that was quickly taking over all the Ivies and would soon, we all knew, arrive at our campus. The site's creators had dropped out of Harvard to work on their project full time. They were in Palo Alto, and I'd be home in California for the summer. Maybe I could make the six-hour drive to visit them? So I did. I drove up and visited and met Zuck and attempted, in a somewhat naïve but earnest way, to make sense of what Thefacebook was and what it might eventually become.</em></p>
<p><em>On the way up, I got a speeding ticket, so arrived later than planned. I walked in through a wide-open front door; I saw the burnt out Tiki torches and the aftermath of generally minor, college-ish debauchery; I met Zuck, who was standoffish but generous with his time and driven and careful in a way that seemed well beyond his, or my, years. And he told a funny "your mom" joke.</em></p>
<p><em>Below is the article I wrote about Thefacebook as it ran in <a href="http://thepassenger.org/">The Passenger</a> magazine in 2005. Of course it feels dated, and, to me, the writing feels young. (Also, I ripped off the conceit of the first paragraph from a Charles P. Pierce essay. At least it was in good taste.) Perhaps most embarrassing of all, for everything I saw, I didn't see the money. In some way, though, not seeing all the riches that lay ahead for Zuck and Co. allowed me some clarity. There is, it turns out, something even bigger, even cooler, than $100 billion. And it's this thing, I think, that drove Zuck then -- that drives him still.</em></p>
<p class="manual_auth">By Ryan Bradley, senior editor</p>
<div id="attachment_87858" class="wp-caption alignright" style="width: 310px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/zuckerberg_house.jpeg"><img class="size-medium wp-image-87858" title="zuckerberg" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/zuckerberg_house.jpeg?w=300&h=225" alt="zuckerberg" width="300" height="225" /></a><p class="wp-caption-text">Mark Zuckerberg with Dustin Moskovitz, circa 2004.</p></div>
<p>FORTUNE -- We should have seen it coming.</p>
<p>We should have known better and barred the doors, battened the hatches, hid the children and said a prayer. But no. We invited it into our homes. Let it stay. Gave it space, a desk or even a room. Gave it our time, our money, our phone lines. Provided for it. Ogled it and praised it. Loved it for its size, its immeasurable size. Loved it with that American love for open spaces, the same love that led our great grandparents to cross plains, deserts and mountains-new territories and the unknown.</p>
<p>We should have seen it coming. We kick ourselves and wince. We fed it everything, this insatiable beast: credit card numbers, social security numbers, names of first pets and mother's maiden names. Christ, some of us learned sex from it, had sex on it, watched people having sex in ways we still do not understand. But we kept one thing forever hidden from it, until everything we'd given wasn't enough-and the internet took our face.</p>
<p>It was a gradual taking. Sites like Hotornot.com and UglyPeople.com allowed the especially cruel and invested among us to judge strangers, wondering all the while why they had volunteered for such abuse. We found pretty faces, ugly faces, photoshopped faces. Faces not of people with exotic names and bodies, but faces from our state, our county, city, school, dorm, class; low-resolution faces full of braces and pimples. Slowly, the sites began masquerading in purpose beyond procrastination. The middle-aged could find former classmates at the yearbook picture database Classmates.com. The lonely could find a date at AmericanSingles.com or LoveCompass.com or Lavalife.com or PlentyofFish.com or Datingpearl.com or, well, just about anywhere in the limitless cyber-universe full of faces and possibility. Low-resolution faces connected with low-resolution faces and somewhere along the way our bastions of education decided they'd have a go. MIT and Columbia tried their own inter-campus, face-based networking programs, and then Harvard tried the same.</p>
<p>Problem was, all initial attempts at networking came from administrators, squares, rubes that had lost touch with the student body long ago. The suits scratched their heads and slumped their academic shoulders and questioned the sanity of youth while a streaker ran past their window. These face-sites didn't have what we wanted, didn't have the searching capabilities, didn't let us say what we wanted to say or find other people who were interested in cheese, Russian literature and Fela Kuti.</p>
<p>But Zuck! Zuck could do it. Zuck was our guy. Zuck was one of us and knew what we wanted. And Zuck could do it faster, better, sooner than the squares. And Mark Zuckerberg did. He created Thefacebook.</p>
<p>"Harvard [administrators] were working on their own inter-campus networking program, but Zuck approached them and he said he'd do it in a week and he'd do it better--and he did," says Zuckerberg's friend and Thefacebook compatriot Dustin Moskovitz.</p>
<p>The audacity! Saying you'll do something better and faster and then doing it. Zuck had a knack for knowing what students would want, and he knew how to program the necessary features. He knew that college students want options--the option of self-expression, the option of listing our sexual leanings, the option of finding classmates, the option of making ourselves look more attractive and interesting than we actually are. Zuck and company gave us all of these things, and more--because Zuck knew that what we abhor above all is stagnation, and as long as Thefacebook kept growing and changing, we would be drawn to it.</p>
<p>And Thefacebook grew and grew, taking over the Harvard campus, the Ivy League, the private schools, the state schools, the East Coast, the West Coast, the Midwest, the South, the country.</p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/dscn0986.jpeg"><img class="alignright size-medium wp-image-87859" title="Mark Zuckerberg" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/dscn0986.jpeg?w=300&h=225" alt="Mark Zuckerberg" width="300" height="225" /></a>And now the beast dwells in a small bungalow at the end of a cul-de-sac in Palo Alto, cared for by five kids not from the West but westerners nonetheless. Five kids busily staring into glowing screens, eyes red, wrangling bandwidth. I walked in the front door on an unseasonably warm September evening. The door was open and ignored. Half-finished chip bags, pizza boxes, bottles of Corona and Pacifica and empty bags of In-N-Out covered every bit of counter space around Zuck's Sony laptop. There was an electronic hum, barely audible, and the faint sound of crickets from the backyard. All five sat at tables, five different tables, each surface covered with its own unique assortment of excessive litter surrounding a computer. Zuckerberg, the founder, creator, and leader of the outfit, looked up for a moment, then returned to his laptop and the programming jargon that flashed across the screen. Dustin Moskovitz, also supposed to be a junior at Harvard, also stopping out for a year, also 20, acknowledged me with a quick smile. Moskovitz had told me on the phone, a few hours earlier, to "keep an open mind" when I came to visit.</p>
<p>Moskovitz and I had been corresponding over email for months. They were a dodgy lot, these five kids slumped over keyboards and staring into glowing screens. I was happy to finally pin them down.</p>
<p>Wed Jun 23: Hi Ryan, I guess just give us a call when you're around. We're not planning to take any vacations during the summer, so you'll be able to meet with us for an hour or so. We are pretty busy though, so just make sure to contact us the day before.</p>
<p>Wed Jul7: Yeah, sure. Well, maybe Friday wouldn't be best for us as we're planning on throwing a party. I guess you could go if you wanted, but we tend to run around getting stuff when we do that. Are you planning on staying around a few days?</p>
<p>Sun Aug 8: Hi Ryan, We're actually extremely busy this late in August. We've sort of entered crunch time. However, I think our normal press guy should be returning state-side relatively soon. You may have better luck trying to get in contact with him again (press@thefacebook.com) and arranging an interview that way. I apologize for the inconvenience,<br />
Dustin</p>
<p>Wed Aug 11: Hi Ryan, I talked it over with Mark. I guess if you came the last week of August or early September (we stopped out, so not going back to Harvard...), you could chill for a while.</p>
<p>Fri Sep 3: Man, you're killing me Ryan. Can you make it to a party on Saturday? (during the day). Maybe Wed. or Thur. but next week will probably be the most intense week of thefacebook' s existence (i know a reporters dream) so it may not be possible. I'll have to let you know sooner to the date.</p>
<p>It was the most intense week of Thefacebook's existence. The crew was busy releasing Thefacebook on college campuses, crunching in hours to make sure the release date corresponded to the beginning of the school year in early September. In the past week Thefacebook had opened on 41 new campuses, and had been wildly popular (in varying degrees of wild popularity) on each. Drawn on a whiteboard was a tournament-style bracket system that pitted the schools against each other in terms of Thefacebook popularity--Uconn vs. Rutgers, Irvine vs. Brandeis, UT vs. Vassar. At the time of my visit, Thefacebook had opened on more than 120 college campuses. Three months later, that number had grown to more than 200. At each of the 203 campuses--from American to Yale--the popularity is phenomenal, always over 60 percent. At Harvard, student-members make up well over 90 percent of the student body.</p>
<p>"It's always kind of a surprise which schools Thefacebook really takes off on," Moskovitz says.</p>
<p>He takes me through several new features, some recently released, some still being tested. He tells me how important it is, for them, to keep Thefacebook "built by college students, for college students." How it's a networking tool, a study tool; how, with a new calendar feature, Thefacebook makes our lives more organized and easier.</p>
<p>He pauses, again flashing a smile, "But most guys still just use it to look for chicks."</p>
<p>And will It ever stop? We search ourselves, our photos, others' photos--searching for reinvention, an opportunity to appear better, more interesting, more social, more than we really are. We question our friendships, our social networks. Hidden in our rooms, we secretly scan pages looking for more attractive, more interesting, more exotic faces. And can we help it?</p>
<div id="attachment_87862" class="wp-caption alignright" style="width: 310px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/dscn0994.jpeg"><img class="size-medium wp-image-87862" title="facebook" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/dscn0994.jpeg?w=300&h=225" alt="facebook" width="300" height="225" /></a><p class="wp-caption-text">Best-laid plans.</p></div>
<p>One of the more fascinating new features Thefacebook offers is the creation of "groups." The groups feature allows a user to invite other users into his or her group, through which online message board discussion ensues. But it's also just a group. Which is to say that Thefacebook has, brilliantly, recreated the real life social scene online--complete with cliques and gossip, playing into all of our insecurities. Now we can be more attractive, have more friends, be in more groups then we ever were in high school. And isn't college about reinvention?</p>
<p>There is a pool in Zuck's backyard, but the lights have burnt out from too many pool parties. There are tiki torches, burnt out for the same reason. I look at the empty bag of In-N-Out next to the Cape Cod salt and vinegar chips next to the Corona next to the pizza box next to cases of blockbuster movies (Zoolander, Happy Gilmore) next to Zuckerberg's laptop next to Zuck and contemplate the lifestyle we have enabled them to lead. Our overwhelming desires, our collective insecurities, our wanting Thefacebook to be the all-encompassing collegiate phenomenon that it has become landed in between piles of chips and beer in a Palo Alto bungalow.</p>
<p>We could have seen it coming. Zuck had been on the techno-radar since high school, turning little programming projects into multi-million dollar ideas. There was the software he and a Phillips Exeter friend, Adam D'Angelo, came up with that tracked the listening habits of users on Winamp, an MP3 player program. D'Angelo, now a student at CalTech, works with Zuck and Moskovitz in Palo Alto. He and Zuck had offers in the millions for their program from the likes of Microsoft and America Online, but they sat on it and by the time they were ready to sell the offers had been dropped.</p>
<p>And then there was Facemash. A short-lived, much controversial site in the vein of Hotornot.com that pitted two Harvard faces against each other and allowed users to vote on which was the more attractive. The site was taken down, amidst public outcry, in less than a week. There was its predecessor, Coursemash, a program that allowed students to network with people enrolled in the same classes.</p>
<p>Zuck himself was an indication of things to come. A kid who, friends say, gets so absorbed in his little ideas that he forgets to eat or sleep and rarely leaves his slouched, edge-of-seat position in front of his laptop until his little idea is manifested or dropped. Most are dropped, or passed around through his group of friends and never released to the public.</p>
<p>A kid who, in an interview with the Harvard Crimson, said of his little facebook idea: "I do stuff like this all the time. Thefacebook literally took me a week to make."</p>
<p>A kid who's too low-key to appear arrogant and arrogant enough to appear genius.</p>
<p>Zuck was quiet, almost nervous in my presence. He joked about how every college publication does at least one story on Thefacebook. How I'm not with Time, but hey, it's press. How, um guys, do you want to take this picture? How he doesn't really have time to talk now, or tomorrow, or in the next few days or weeks. How they do get paid a marginal amount, like all software engineers, but couldn't disclose how much and wouldn't let me photograph his newest scheme, scribbled on a large whiteboard, standing on end near his table of trash and his laptop. Everything in the bungalow is near a table and trash and a laptop.</p>
<p>I asked them why. What makes them work seven-, eight-hour days for a little cash from the ads on the site? Why don't they just cash out? Buy an island or something?</p>
<p>"I don't know," Moskovitz says, "what kept us going through all this Zuck?"</p>
<p>"Your mom."</p>
<p>"No, she wasn't a part of this yet."</p>
<p>But, really, the bungalow could be filled with bottles of Cristal, not Corona. These kids could be living like rockstars, not hunched and red-eyed and weary. Forget the pay, forget the pool and the cul-de-sac and the mild climate. Why are they still there, working to bring Thefacebook to every damn college kid in the nation?</p>
<p>"I think ... well, I mean, everyone on Harvard's campus knows Zuck by name. I think he's kind of into that," Moskovitz says.</p>
<p>Milan Kundera, in his novel Immortality, speaks not of a religious immortality of the soul, but of a different, earthly immortality. A kind everyone can achieve in his or her own life. "Greater immortality," Kundera writes, "means the memory of a person in the minds of people who never knew him personally."</p>
<p>And there it is, plainly spelled out on the bottom of our screens--thousands of screens, everyone's screen&mdash;</p>
<blockquote><p>a Mark Zuckerberg production<br />
Thefacebook © 2005</p></blockquote>
<p>And when the empty boxes of chicken nuggets, the half-eaten candy bars and the squalor of a pool without lights fades away, what we will remember in 10, 20, 30 years is Thefacebook. And wasn't that a funny part of college? Wasn't it silly how much time we spent on it? Wasn't it strange that I name dropped and networked and cared so much about something so intangible? And maybe, just maybe, we'll remember Zuck. Not so much the name, really, but the idea of Zuck. A kid, like us, whose little idea took off and took over. And maybe, just maybe, we'll tell our kids about It.</p>
<p>I left soon after snapping some photos and trying in vain to pry more team members away from their glowing computer screens. Zuck, nervous still, asked that I take a picture that didn't show any of the beer bottles, as he and Moskovitz are underage. They quickly jumped on the couch and joked around--posing for a mock embrace. When I was finished the pair returned to their computers. Business as usual. I checked my watch. 10:53 p.m. Still unseasonably warm. Thefacebook guys showed no signs of stopping.</p>
<p>As I got up to leave, Zuck and Moskovitz gave nods of acknowledgement--Moskovitz threw up an arm. Not stopping, not looking away from the glowing screens. Each carving out their own piece of immortality.</p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/contributors/'>Contributors</a>, <a href='http://tech.fortune.cnn.com/category/uncategorized/'>Uncategorized</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/87813/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/87813/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/87813/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/87813/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/87813/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/87813/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/87813/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/87813/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/87813/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/87813/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/87813/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/87813/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/87813/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/87813/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87813&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">mvella1271</media:title>
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		<title>Chart of the day: A snapshot of 3,997 distinct Android devices</title>
		<link>http://tech.fortune.cnn.com/2012/05/17/chart-of-the-day-a-snapshot-of-3997-distinct-android-devices/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/17/chart-of-the-day-a-snapshot-of-3997-distinct-android-devices/#comments</comments>
		<pubDate>Thu, 17 May 2012 14:40:29 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod touch]]></category>
		<category><![CDATA[OpenSignalMaps]]></category>
		<category><![CDATA[Samsung Galaxy S II]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87840</guid>
		<description><![CDATA[A record of the Android phones and tablets that downloaded a single app over 6 months
<p></p>
<p>FORTUNE -- Suddenly you can see the advantage -- both for developers and users -- of Apple's (AAPL) approach of limiting the number of iOS devices on sale at any time to a handful of iPads, iPhones and iPod touches.</p>
<p>Google (GOOG) executive chairman Eric Schmidt downplays the challenge of knowing ahead of time which Android <a href="http://tech.fortune.cnn.com/2012/05/17/chart-of-the-day-a-snapshot-of-3997-distinct-android-devices/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87840&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>A record of the Android phones and tablets that downloaded a single app over 6 months</h2>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-17-at-10-09-20-am.png"><img class="alignnone  wp-image-87842" title="Screen Shot 2012-05-17 at 10.09.20 AM" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-17-at-10-09-20-am.png?w=636&h=362" alt="" width="636" height="362" /></a></p>
<p>FORTUNE -- Suddenly you can see the advantage -- both for developers and users -- of Apple's (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) approach of limiting the number of iOS devices on sale at any time to a handful of iPads, iPhones and iPod touches.</p>
<p>Google (<a href="http://money.cnn.com/quote/quote.html?symb=GOOG">GOOG</a>) executive chairman Eric Schmidt downplays the challenge of knowing ahead of time which Android apps will run on which devices. Developers complain about "fragmentation" of the Android ecosystem. He suggests that they think of it, instead, as "differentiation."</p>
<p>You can see a live, mouseable version of the chart at OpenSignalMaps' website <a href="http://opensignalmaps.com/reports/fragmentation.php?">here</a>. The products represented range from the popular Samsung Galaxy SII (61,389 downloads) to more than 1,300 single downloads from relatively obscure devices such as the Concorde Tab (a 10.1-inch Hungarian tablet), the Lemon P1 (a dual SIM Indian phone), the Energy Tablet i724 (a Spanish tablet aimed at home entertainment).</p>
<p>Via <a href="http://techcrunch.com/2012/05/15/3997-models-android-fragmentation-as-seen-by-the-developers-of-opensignalmaps/">TechCrunch</a>.</p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/apple-2-0/'>Apple 2.0</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/87840/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/87840/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/87840/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/87840/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/87840/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/87840/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/87840/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/87840/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/87840/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/87840/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/87840/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/87840/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/87840/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/87840/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87840&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">Philip Elmer-DeWitt</media:title>
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		<title>Meet the men who carved $96B out of Apple's market value</title>
		<link>http://tech.fortune.cnn.com/2012/05/17/meet-the-men-who-carved-96b-out-of-apples-market-value/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/17/meet-the-men-who-carved-96b-out-of-apples-market-value/#comments</comments>
		<pubDate>Thu, 17 May 2012 12:03:40 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Fastest-Growing Companies]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[David Einhorn]]></category>
		<category><![CDATA[DoubleLine Capital]]></category>
		<category><![CDATA[Greenlight Capital]]></category>
		<category><![CDATA[Hedge funds]]></category>
		<category><![CDATA[Ira Sohn Conference]]></category>
		<category><![CDATA[Jeffrey Gundlach]]></category>
		<category><![CDATA[Share price]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87814</guid>
		<description><![CDATA[A gathering of hedge fund managers in Manhattan sends the share price on a wild ride.
<p></p>

<p>FORTUNE -- See on the chart at right where Apple's (AAPL) share price dropped to just over $540 shortly after 3 p.m. Wednesday?</p>
<p>That corresponds roughly to when the fund manager pictured above left, DoubleLine Capital's Jeffrey Gundlach, told a room packed with investment managers that he was shorting Apple. "I just wonder how many people will <a href="http://tech.fortune.cnn.com/2012/05/17/meet-the-men-who-carved-96b-out-of-apples-market-value/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87814&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>A gathering of hedge fund managers in Manhattan sends the share price on a wild ride.</h2>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/chart_ws_stock_appleinc_201251765317-galleryvertical.png"><img class="alignright size-full wp-image-87818" style="margin-left:15px;margin-right:15px;" title="chart_ws_stock_appleinc_201251765317.galleryvertical" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/chart_ws_stock_appleinc_201251765317-galleryvertical.png" alt="" width="240" height="320" /></a></p>
<div id="attachment_87819" class="wp-caption alignleft" style="width: 160px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/358945090189.png"><img class="size-thumbnail wp-image-87819" title="358945090189" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/358945090189.png?w=150&h=107" alt="" width="150" height="107" /></a><p class="wp-caption-text">Jeffrey Gundlach. Reuters</p></div>
<p>FORTUNE -- See on the chart at right where Apple's (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) share price dropped to just over $540 shortly after 3 p.m. Wednesday?</p>
<p>That corresponds roughly to when the fund manager pictured above left, DoubleLine Capital's Jeffrey Gundlach, told a room packed with investment managers that he was shorting Apple. "I just wonder how many people will queue up around the block for an iPad 87," he said.</p>
<div id="attachment_87833" class="wp-caption alignleft" style="width: 139px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-17-at-7-56-42-am.png"><img class="size-full wp-image-87833" title="Screen Shot 2012-05-17 at 7.56.42 AM" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-17-at-7-56-42-am.png" alt="" width="129" height="125" /></a><p class="wp-caption-text">David Einhorn</p></div>
<p>See where the share price popped back up just before the closing bell? That happened after the next speaker, David Einhorn of Greenlight Capital, a hedge fund famous for taking very large short positions, said Grundlach was flat wrong. Apple won't lose its appeal if it stops making a new hit product every year. That "assumes that Apple is a hardware company. It's not," he said, according to the <em><a href="http://blogs.wsj.com/marketbeat/2012/05/16/apple-shares-einhorn-vs-gundlach/">Wall Street Journal</a>'</em>s account of the meeting. "Apple is a software company. Its value comes from iOS, the App Store, iTunes and iCloud."</p>
<p>According to Einhorn, hedge funds own only 5% of Apple's 935 million shares, as if to suggest that weren't enough to make a dent in the stock price.</p>
<p>But those funds are managed by guys who know a thing or two about leverage.</p>
<p>So if you are wondering who could have brought Apple's share price down more than $100 from its all-time high of $644 on April 9 to its low for the day of $541.04 -- carving $96 billion out of the company's market cap in the process -- you might start with the men who gathered Wednesday in Lincoln Center's Avery Fisher Hall for the <a href="http://www.irasohnconference.com/">Ira Sohn Conference</a> to talk about the market and raise money for pediatric cancer research</p>
<p>Here's the list of the day's speakers, courtesy of <a href="http://www.valuewalk.com/2012/05/einhorn-ackman-mandel-best-ideas-at-ira-sohn-live-coverage/">ValueWalk</a>:</p>
<ul>
<li>Bill Ackman, Pershing Square Capital</li>
<li>Dwight Anderson, MP of Ospraie Management</li>
<li>Dan Ariely, Professor, and expert in Behavioral finance</li>
<li>David Einhorn, CEO of Greenlight Capital</li>
<li>Jeffrey Gundlach, CEO of Doubleline, Bond Guru</li>
<li>Jonathan Kolatch, CEO of Redwood Capital</li>
<li>Philippe Laffont, PM of Coatue Management</li>
<li>John Lykouretzos, PM of Hoplite</li>
<li>Steve Mandel, CEO of Lone Pine Capital</li>
<li>John Paulson, PM of Paulson &amp; Co</li>
<li>Larry Robbins,  CEO of Glenview Capital Management</li>
<li>Kenneth Rogoff, Professor, Co-Author of Eight Centuries of Financial Folly</li>
<li>John Wilder, Chairman of Bluescape Resources</li>
<li>Meryl Witmer, GP at Eagle Capital Partners</li>
</ul>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/apple-2-0/'>Apple 2.0</a>, <a href='http://tech.fortune.cnn.com/category/fastest-growing-companies/'>Fastest-Growing Companies</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/87814/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/87814/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/87814/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/87814/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/87814/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/87814/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/87814/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/87814/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/87814/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/87814/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/87814/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/87814/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/87814/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/87814/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87814&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>How 137 Ventures hacked the stock option tax code</title>
		<link>http://tech.fortune.cnn.com/2012/05/17/137-ventures-taxes/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/17/137-ventures-taxes/#comments</comments>
		<pubDate>Thu, 17 May 2012 09:00:14 +0000</pubDate>
		<dc:creator>Jessi Hempel, writer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[137 Ventures]]></category>
		<category><![CDATA[Alex Jacobson]]></category>
		<category><![CDATA[Facebook IPO]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[Justin Fishner-Wolfson]]></category>
		<category><![CDATA[Kathy Chan]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Stock options]]></category>
		<category><![CDATA[taxes]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87788</guid>
		<description><![CDATA[Three Silicon Valley insiders created an investment fund to solve the ultimate tech-boom problem: owning too much startup stock.

<p>FORTUNE -- In 2010, after three years as a communications manager at Facebook, Kathy Chan left. The 28-year-old's Facebook shares were the equivalent of a winning lottery ticket -- the company's valuation in private markets had already soared to $23 billion, but it was still a few years from its IPO. To <a href="http://tech.fortune.cnn.com/2012/05/17/137-ventures-taxes/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87788&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>Three Silicon Valley insiders created an investment fund to solve the ultimate tech-boom problem: owning too much startup stock.</h2>
<div id="attachment_87790" class="wp-caption alignright" style="width: 350px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/137_ventures.jpg"><img class="size-full wp-image-87790" title="137 Ventures founders (from left) Justin Fishner-Wolfson, Kathy Chan, and Alex Jacobson in San Francisco" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/137_ventures.jpg" alt="137 Ventures founders (from left) Justin Fishner-Wolfson, Kathy Chan, and Alex Jacobson in San Francisco" width="340" height="255" /></a><p class="wp-caption-text">137 Ventures founders (from left) Justin Fishner-Wolfson, Kathy Chan, and Alex Jacobson in San Francisco</p></div>
<p>FORTUNE -- In 2010, after three years as a communications manager at Facebook, Kathy Chan left. The 28-year-old's Facebook shares were the equivalent of a winning lottery ticket -- the company's valuation in private markets had already soared to $23 billion, but it was still a few years from its IPO. To keep her stock options when she quit, Chan would have had to pay a tax that could have totaled more than 30% of their value. So she sold a portion of her stock -- which is likely to be about 300% more valuable at the time of <a href="http://finance.fortune.cnn.com/2012/05/16/facebook-increases-ipo-size-again/">Facebook's imminent IPO</a> -- to cover her taxes. The vexing nature of Chan's problem provided the impetus for her next business.</p>
<p>She teamed with Justin Fishner-Wolfson and Alex Jacobson -- both alumni of the venture capital firm Founders Fund -- to start a San Francisco-based investment group, 137 Ventures. (The prime number comes from Fishner-Wolfson's grandfather, who for decades worked at the New York Stock Exchange; 137 was his annunciator code.) The trio has raised $50 million so far, landing shares at some of the hottest companies in the Valley while helping early employees gain liquidity without having to sell their stock.</p>
<p><strong>More:</strong> <a href="http://money.cnn.com/galleries/2012/fortune/1204/gallery.500-tech-visionaries.fortune/index.html">10 brilliant tech visionaries</a></p>
<p>Similar investment vehicles have been created before, but they are extremely rare because the tax structure can be complex. And not everyone qualifies for a 137 Ventures loan -- most people don't, in fact. Fishner-Wolfson, 29, and Jacobson, 40, are looking for late-stage companies likely to have outsize returns. The stock acts as collateral for the loan. Loan recipients negotiate interest rates (usually from 5% to 8%) and offer 137 Ventures the opportunity to exercise a small percentage of their options. The fund has made five loans, between $500,000 and $5 million each, to the likes of Joe Lonsdale, who helped found the analytics company Palantir Technologies in 2004. He calls 137 Ventures a "creative way of hacking the system," adding that it works in part because investors know and trust these Silicon Valley aficionados.</p>
<p>There's another reason people haven't had much success with this business model in the past. Employee stock options were designed in part to make it difficult for people to leave before an initial public offering. After all, if anyone could cash in early, everyone would be doing so. Still, many venture-backed tech companies were never intended to be private for so long, and their anticipated values have rarely been so large. In a way, 137 Ventures speaks to these heady times in the Valley -- both to the problem it solves and the fact that the outfit exists at all.</p>
<p><em>This story is from the May 21, 2012 issue of </em>Fortune<em>.</em></p>
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			<media:title type="html">Jessi Hempel, writer</media:title>
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			<media:title type="html">137 Ventures founders (from left) Justin Fishner-Wolfson, Kathy Chan, and Alex Jacobson in San Francisco</media:title>
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		<title>The secrets of Facebook's profit engine</title>
		<link>http://tech.fortune.cnn.com/2012/05/17/facebook-6/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/17/facebook-6/#comments</comments>
		<pubDate>Thu, 17 May 2012 09:00:07 +0000</pubDate>
		<dc:creator>Fortune Editors</dc:creator>
				<category><![CDATA[Contributors]]></category>

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		<description><![CDATA[Despite its wild success, Facebook isn't especially good at making money &#8212; particularly in comparison to, say, Google. To change that, it'll have to double down in three crucial areas.
<p class="manual_auth">By Miguel Helft &#38; Jessi Hempel</p>
<p>FORTUNE -- In Facebook's video IPO roadshow, Sheryl Sandberg, the company's chief operating officer, delivers a powerful line intended to impress potential investors: "In the United States, every day on Facebook is like the season-finale <a href="http://tech.fortune.cnn.com/2012/05/17/facebook-6/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87801&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>Despite its wild success, Facebook isn't especially good at making money &mdash; particularly in comparison to, say, Google. To change that, it'll have to double down in three crucial areas.</h2>
<p class="manual_auth">By Miguel Helft &amp; Jessi Hempel</p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/mark_zuckerberg.jpeg"><img class="alignright size-medium wp-image-87807" title="mark_zuckerberg" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/mark_zuckerberg.jpeg?w=300&h=225" alt="mark_zuckerberg" width="300" height="225" /></a>FORTUNE -- In <a href="http://www.zdnet.com/blog/facebook/facebook-scraps-ipo-roadshow-video-mark-zuckerberg-skips-boston/12742">Facebook's video IPO roadshow</a>, Sheryl Sandberg, the company's chief operating officer, delivers a powerful line intended to impress potential investors: "In the United States, every day on Facebook is like the season-finale of American Idol -- the most popular show on television -- times two." It's an impactful boast, but as it turns out, Sandberg is playing it pretty safe. Every day, 188 million people log into Facebook in the U.S. and Canada. That's actually four to five times the number who tuned in to the season finale of American Idol. Wow, indeed.</p>
<p>And yet, Sandberg's boast also highlights a problem. American Idol's season finale brought in more than $40 million in advertising, according to industry estimates. On a typical day last year, Facebook (<a href="http://money.cnn.com/quote/quote.html?symb=FB">FB</a>) took in just $5.6 million or so in the U.S. So conservatively, each set of eyeballs trained on the mewling of contestants on Fox is worth at least 30 times more than those checking in with friends and family on Facebook. And it's not just television that Facebook lags behind. Every one of its 900 million users generates a little more than $4 in revenue for Facebook <em>in a year</em>. By comparison, Google (<a href="http://money.cnn.com/quote/quote.html?symb=GOOG">GOOG</a>) grosses at least 7 times more from each one of its users. In other words, Facebook makes gobs of money because of its massive reach, not because it is a particularly effective advertising medium.</p>
<p>As Facebook seeks to justify and sustain <a href="http://finance.fortune.cnn.com/2012/05/16/facebook-increases-ipo-size-again/">a mammoth valuation that seems certain to top $100 billion</a>, it faces enormous challenges. First and foremost, the social networking service must find a way to accelerate the growth of its advertising business, which slowed to 45% in the most recent quarter from nearly twice that rate the year before. And it must do so in the face of headwinds from the rapid shift of users from the Web to mobile devices, where Facebook's monetization efforts are still nascent. In short, for all its promise and its potential to revolutionize entire industries, Facebook must prove to advertisers and investors that it can build a global ad business to match the power of a social networking product that has become a habit for nearly one of every seven people on the planet.</p>
<p><strong>MORE: <a href="http://tech.fortune.cnn.com/2012/05/16/inside-facebook-2/?iid=SF_T_LN">How does the social media giant really work?</a></strong></p>
<p>To be sure, the fact that Facebook's advertising prowess lags behind its preeminence as a social hub is by design. Zuckerberg has always made the Facebook product his top priority, sometimes at the expense of the company's ad business. But now that Facebook will be a public company, his team will be under enormous pressure to deliver financial results that keep investors happy. Here are three things he should focus on to achieve that.</p>
<p><strong>No. 1 Advertising</strong><br />
Facebook ads have become table stakes for any online display advertising campaign, but as these ads move from experimental purchases to the cornerstone of many advertising strategies, Facebook must show to advertisers that these spots deliver significant returns.</p>
<p>In the past year, Facebook's <a href="http://tech.fortune.cnn.com/2012/03/13/facebook-2/">approach to advertising has changed</a>. Now, rather than simply sending salespeople out to sell its ad inventory, Facebook has begun to hire MBA-carrying "relationship managers" with experience in the industries from which the advertisers hale. These folks call their clients "partners" instead of "advertisers" and encourage large bands like Procter &amp; Gamble (<a href="http://money.cnn.com/quote/quote.html?symb=PG">PG</a>) to stop chasing "Likes" and, instead, look at what people are actually saying and doing on Facebook that relates to them -- engagement. Facebook believes that if brands can jumpstart these conversations on fan pages and within apps they'll naturally buy more ads.</p>
<p>Facebook attempted to coin new language for this when it launched its latest advertising strategy last February. Advertisers can pay Facebook to highlight "sponsored stories" in users' Newsfeeds. The idea is that users will only see these sponsored stories when they are posted by a friend or a business with which they've already chosen to connect. It sounds great, but the effectiveness of sponsored stories is far from proven. In fact, some brands are questioning the value of advertising on Facebook altogether. GM (<a href="http://money.cnn.com/quote/quote.html?symb=GM">GM</a>), which last year spent $10 million with Facebook, <a href="http://www.reuters.com/article/2012/05/16/gm-facebook-idUSL1E8GFMKN20120516">decided to stop advertising on the platform</a> because the company's marketing executives weren't seeing the impact they desired. Unlike Google, which stumbled on a magic formula with search marketing, Facebook has yet to find its silver bullet.</p>
<p><strong>No. 2 Mobile</strong><br />
Facebook's users are decamping to mobile devices faster than the social network can keep up. American Facebookers who use the service on both their desktops and on mobile apps are spending more time on their smartphones and tablets -- about 7.4 hours each month, according to Comscore (<a href="http://money.cnn.com/quote/quote.html?symb=SCOR">SCOR</a>) -- than on the website itself -- about 6.5 hours each month.</p>
<p><strong>MORE: <a href="http://tech.fortune.cnn.com/2012/02/01/meet-the-man-behind-the-facebook-ipo/?iid=SF_T_Lead">Meet the man behind the Facebook IPO</a></strong></p>
<p>This poses two significant challenges for the company. First, mobile screens are small so Facebook users see fewer ads. This unsettling trend is disproportionately impacting some of Facebook's most important advertising markets. In recent regulatory filings, Facebook said the shift is happening fastest in places like the United States, Brazil and India.</p>
<p>Second, even if Facebook can figure out how to serve up more and better mobile ads, the company lags behind its rivals on mobile strategy. Apple (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) and Google make the operating software for the most popular smartphones on the market. It's possible that over time, Google could integrate its Facebook competitor, Google+, into its Android phones and tablets more seamlessly than Facebook, giving it an advantage with consumers. In the last couple years, Zuckerberg has attempted to forge closer ties with Apple. The companies have held multiple rounds of discussions, according to people with knowledge of the talks. But they have yet to find a compelling way to collaborate, and in the meantime, Apple has chosen to integrate Twitter, rather than Facebook, into its mobile software.</p>
<p>To combat its rivals, Facebook has moved aggressively to acquire mobile assets. Most notably, Facebook recently agreed to <a href="http://money.cnn.com/2012/04/09/technology/facebook_acquires_instagram/index.htm">purchase the photo-sharing app Instagram for $1 billion</a>. The company will get a fast-growing product with tons of users and -- perhaps more importantly -- a pool of talented programmers experienced in designing for handheld devices. The sale isn't expected to close, according to recent regulatory filings, until later this year.</p>
<p><strong>No. 3 China</strong><br />
Call it Facebook's black hole: The world's biggest social network, as of now, has no presence in China. With some 500 million people online, China is the world's largest Internet market by number of users. About half of those users are active on locally grown social networks. It's a vast and potentially lucrative market for Facebook, but for the time being it's likely to remain elusive.</p>
<p>Zuckerberg's interest in China is no secret. He has been learning Mandarin and has visited the country on various occasions, most recently in March, when he traveled to Shanghai with his Chinese-American girlfriend, Priscilla Chan. <a href="http://tech.fortune.cnn.com/2012/05/16/inside-facebook-2/?iid=SF_F_River">Inside Facebook</a>, Zuckerberg's has led intense discussions among senior management on the risks and rewards of going into the Chinese market, according to people familiar with the situation. And he has held discussions with various Chinese Internet companies, including search giant Baidu, to explore potential joint ventures, which would almost certainly be required for Facebook to be allowed to operate in the country.</p>
<p><strong>MORE: <a href="http://finance.fortune.cnn.com/2012/05/16/facebook-ipo-date-has-tax-implications/?iid=SF_F_LN">Facebook IPO date has tax implications</a></strong></p>
<p>Zuckerberg is also said to be eyeing China as a source of talented engineers. In recent months, however, the internal and external discussions about China have died down as the attention of Facebook's senior brass has been focused on the I.P.O., the people familiar with the discussions said. In its I.P.O. prospectus, Facebook acknowledged the obvious, saying the Chinese market "has substantial legal and regulatory complexities," but that the company will "continue to evaluate entering China."</p>
<p>For now, Facebook is likely to focus its international expansion efforts in countries like Japan and South Korea, where it is struggling to compete with local rivals, and emerging markets like India and Brazil, where Facebook has made significant inroads but has lots of room to grow. Down the line, Zuckerberg and Co. will no doubt try to formulate a China strategy. Whether it will ever pay off is an open question. After all, it's the Chinese government, not Facebook, that will have final say on whether Facebook can enter the market there. That leaves investors thinking of China as potential bonus whose value may never be realized. "I'm not paying anything for China," says Lou Kerner, founder of the Social Internet Fund, which invests in private shares of social and mobile companies.</p>
<p><em>-- with reporting by Alex Konrad</em></p>
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		<title>Is Comcast violating net-neutrality rules?</title>
		<link>http://tech.fortune.cnn.com/2012/05/16/comcast/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/16/comcast/#comments</comments>
		<pubDate>Wed, 16 May 2012 20:00:06 +0000</pubDate>
		<dc:creator>Dan Mitchell, contributor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87800</guid>
		<description><![CDATA[Even if it turns out that Comcast's Xfinity for Xbox video-on-demand service isn't running afoul of the FCC's rules for treating Internet traffic equally, the result is the same for consumers and competitors: Comcast's service has the edge.
<p>FORTUNE -- It's up to the FCC to decide whether Comcast (CMSCA) is violating the letter of net-neutrality rules in the way it handles its video-on-demand traffic through its Xbox app, be there <a href="http://tech.fortune.cnn.com/2012/05/16/comcast/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87800&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>Even if it turns out that Comcast's Xfinity for Xbox video-on-demand service isn't running afoul of the FCC's rules for treating Internet traffic equally, the result is the same for consumers and competitors: Comcast's service has the edge.</h2>
<p>FORTUNE -- It's up to the FCC to decide whether Comcast (<a href="http://money.cnn.com/quote/quote.html?symb=CMCSA">CMSCA</a>) is violating the letter of net-neutrality rules in the way it handles its video-on-demand traffic through its Xbox app, be there seems to be little doubt that the country's biggest cable-TV provider is violating the spirit of those rules.</p>
<p>Until Tuesday, Comcast had stayed mum as complaints started to pile up, most notably one from Netflix (<a href="http://money.cnn.com/quote/quote.html?symb=NFLX">NFLX</a>) CEO Reed Hastings a month ago. He <a href="http://tech.fortune.cnn.com/2012/04/17/hastings-facebook-rant-draws-fccs-attention/">noted in a Facebook post</a> that he watched movies through his Xbox 360 using four different apps: Netflix, HBO Go (<a href="http://money.cnn.com/quote/quote.html?symb=TWX" rel="external">TWX</a>), Xfinity and Hulu. Only in the case of Comcast's Xfinity, he said, was the stream not counted against his Comcast data cap. On Tuesday, Bryan Berg posted a <a href="http://ber.gd/post/23025893856/comcast-traffic-prioritization">description</a> of what he says was an experiment demonstrating that Comcast is prioritizing its own traffic for the service. Berg, founder and chief technical officer of Mixed Media Labs, is described as an "infrastructure expert" by <em>The Verge</em>. If Berg's analysis is accurate, <a href="http://www.theverge.com/2012/5/15/3021839/comcast-throttling-net-neutrality-xfinity-netflix-xbox">writes the <em>The Verge</em>'s T.C. Sottek</a>, it would mark "a bold deviation from the spirit of the FCC's net neutrality principles."</p>
<p><strong>MORE: <a href="http://tech.fortune.cnn.com/2012/05/04/99-xbox/">$99 Xbox: Microsoft's killer move</a></strong></p>
<p>Comcast says it isn't true. Finally weighing in on the controversy, the firm <a href="http://blog.comcast.com/2012/05/the-facts-about-xfinity-tv-and-xbox-360-comcast-is-not-prioritizing.html">posted an explanation</a> on Tuesday noting that it runs its Xfinity for Xbox service on its own, private Internet protocol network. That traffic doesn't count against bandwidth caps, it says, because its network is "above and beyond and distinct from" the bandwidth available to customers via their regular Internet connection. In other words, it's like Comcast's cable-TV service, but it uses Internet technology to distribute video, but not over the Internet itself."It's still our traditional cable service," and so it doesn't fall under the FCC's Open Internet rules, Comcast says, noting that its Internet-based Xfinity services, such as its Ipad app and Web-video services do count toward the company's 250-gigabyte bandwidth cap. Comcast, apparently alluding to Berg's post, also said it doesn't prioritize traffic.</p>
<p>This amounts to a "<a href="http://techcrunch.com/2012/05/15/comcast-xbox-net-neutrality/">non-denial denial,</a>" writes Ryan Lawler of <em>TechCrunch</em>. Comcast's response will "provide little solace to online video publishers and distributors who are streamed over the broader Internet and do actually count against Comcast's caps," Lawler writes.</p>
<p>After all, the rules (and, as Lawler notes, the provisions of the federal government's approval of the Comcast-NBC Universal merger) are meant to prevent Internet service providers from favoring traffic. Even if Comcast is in technical compliance (which is far from clear), the result for consumers is that some video-watching will count against their bandwidth caps and other video-watching won't.</p>
<p>Taking a more philosophical view of the situation, commenter Jeff Durso wrote under the TechCrunch item: "If you're hitting the 250gb cap, you may want to turn off the Xbox and spend some time outside."</p>
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		<title>Meet the "collaborative" consumer</title>
		<link>http://tech.fortune.cnn.com/2012/05/16/collaborative-consumer/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/16/collaborative-consumer/#comments</comments>
		<pubDate>Wed, 16 May 2012 16:51:35 +0000</pubDate>
		<dc:creator>mvella1271</dc:creator>
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		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87696</guid>
		<description><![CDATA[The rise of social media is altering how people shop for everything from movies to food. But is that a social good?
<p class="manual_auth">By Jill Allyn Peterson, contributor</p>
<p>FORTUNE -- Collaborative consumption is a concept that can seemingly describe anything from Netflix to New York City's Park Slope Food Co-op. It has been called a "revolution" by "creative entrepreneurs who want to change the world" and while its promoters claim it is <a href="http://tech.fortune.cnn.com/2012/05/16/collaborative-consumer/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87696&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>The rise of social media is altering how people shop for everything from movies to food. But is that a social good?</h2>
<p class="manual_auth">By Jill Allyn Peterson, contributor</p>
<p><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/netflix-tv-streaming.jpeg"><img class="alignright size-medium wp-image-87785" title="netflix-tv-streaming" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/netflix-tv-streaming.jpeg?w=300&h=193" alt="" width="300" height="193" /></a>FORTUNE -- Collaborative consumption is a concept that can seemingly describe anything from Netflix to New York City's Park Slope Food Co-op. It has been called a "revolution" by "creative entrepreneurs who want to change the world" and while its promoters claim it is a cure for "hyperconsumption" based on sharing and peer-to-peer networks, some of the ideas it is beginning to spawn and the claims made on its behalf look more like a reduced-guilt version of the same old capitalism than a revolutionary economic model. Sharing is caring? Or sharing is monetizing? What exactly is "<a href="http://collaborativeconsumption.com/">collaborative consumption</a>"?</p>
<p>The first time I heard about collaborative consumption was through a <a href="http://www.ted.com/talks/rachel_botsman_the_case_for_collaborative_consumption.html">TED</a><a href="http://www.ted.com/talks/rachel_botsman_the_case_for_collaborative_consumption.html">talk</a> from 2010 by Rachel Botsman, who coined the term to describe a reorganization of mass consumption that could potentially be less wasteful, more communal, more affordable, and seemingly more sensible. In Botsman's talk, examples such as Zipcar, Netflix (<a href="http://money.cnn.com/quote/quote.html?symb=NFLX">NFLX</a>), and Swaptree were used to demonstrate how a new approach to consumption -- one where network services enable items like cars or DVDs to be jointly used or redistributed amongst members -- could make the culture of ownership a thing of the past. "Why buy a drill when what you need is the hole?" Botsman asks, claiming that the average drill gets used 12 to 13 minutes in its lifetime. She suggested that renting a drill from a neighbor, or even renting out your own drill, could begin to solve the issues brought on by our current mode of "hyperconsumption" and mitigate the wasted money and material when individuals commit to owning things they really only need to use once or twice. I thought it sounded pretty reasonable, but as I continued to explore this new economic proposition, I began to have doubts.</p>
<p>The second time I heard about Collaborative Consumption was at the <a href="http://www.shareable.net/blog/announcing-share-new-york">SHARE</a><a href="http://www.shareable.net/blog/announcing-share-new-york">NY</a><a href="http://www.shareable.net/blog/announcing-share-new-york">Conference</a> last fall. An event put on by Parsons and <a href="http://www.shareable.net/">Shareable</a><a href="http://www.shareable.net/">Magazine</a>, it was a veritable feast of collaborative concepts, featuring speakers whose expertise ranged from communal living without private ownership, cooperative food buying and skill sharing to more profit-oriented approaches such as SnapGoods, Loosecubes and General Assembly. There was an interesting tension between the "sharing-for-sharing's-sake" concepts and the "sharing-for-fun-and-profit" ones, which made me wonder, are all these concepts along the same continuum? Or do they represent two different schools of thought -- one based on participation in a communal project and the other more of a rental service that eliminates the hassle of ownership and as a side benefit, potentially reduces waste and promotes community participation?</p>
<p><strong>MORE: <a href="http://tech.fortune.cnn.com/2012/05/16/three-scenes-from-aaron-sorkins-steve-jobs-biopic-we-cant-wait-to-see/">Three scenes from Aaron Sorkin's Steve Jobs biopic we can't wait to see</a></strong></p>
<p>My skepticism grew sharper in February when I attended <a href="http://www.common.is/pitch/">Common</a><a href="http://www.common.is/pitch/">Pitch</a>, an event which invited entrepreneurs with collaborative consumption-oriented start-ups to pitch their ideas to a celebrity panel of experts. Besides the fact that the time limits were too short for any real examination of the concepts (much less their implications for waste reduction and community building), there was a noticeable trend among the pitches. Rather than identifying ways to reconsider consumption to reduce waste, some entrepreneurs seemed to be identifying areas where the <em>real</em> waste was a missed opportunity for profit -- profit that a start-up might claim if only they could find the right way to create or insert themselves into an existing peer-to-peer relationship.</p>
<p>Two such examples at Common Pitch stood out: a start-up based on the notion that "collecting money at a party is so awkward, why not let us handle the transaction?" and another along the lines of "why let your bike just sit there when you could rent it out for money?" It was an odd combination of creative class concerns (parties and bike rides) with a financial class approach (monetize it!). I wondered, is this really what Rachel Botsman was celebrating when she introduced collaborative consumption to the world? I went back and re-watched the TED talk.</p>
<p>Upon second viewing, several contradictions stood out, the most obvious being the title of the movement and its union of opposites in "collaborate" (joint effort of creation) and "consume" (to ingest or destroy). Also, Botsman's description of people who trade DVDs of "Sex in the City" for "24" through Swaptree as "highly enabled collaborators" using technology that "enables trust between strangers," struck a strange note. Isn't the definition of trust <em>not</em> needing to rely on a third party's insurance, such as a system that ensures your fellow registered swapper will be subject to poor ratings should she misbehave?</p>
<p><strong>MORE: <a href="http://tech.fortune.cnn.com/2012/05/16/the-zooey-deschanel-effect/">The Zooey Deschanel effect</a></strong></p>
<p>Most confusing were the assertions that sharing is natural because "we're monkeys, born and bred to share," but that "technology makes sharing frictionless and fun," because ultimately, collaborative consumption is not about playing "nicely in the sandbox." So, is sharing an innate human tendency, or do we inherently reject it and need "fun" systems to help us do what's right? Is technology "enabling trust," as it is so lovingly put, or really just enforcing accountability?</p>
<p>While I'm a fan of these services in a general sense (Netflix is incredibly convenient, Airbnb offers new ways to travel, Skillshare brings teachers and students together in non-traditional ways), I wonder if collaborative consumption isn't fundamentally changing how we consume, just how we might see ourselves as consumers. As many have noted, our identities have long been <a href="http://www.amazon.com/Distinction-Social-Critique-Judgement-Taste/dp/0674212770">shaped</a><a href="http://www.amazon.com/Distinction-Social-Critique-Judgement-Taste/dp/0674212770">by</a><a href="http://www.amazon.com/Distinction-Social-Critique-Judgement-Taste/dp/0674212770">our</a><a href="http://www.amazon.com/Distinction-Social-Critique-Judgement-Taste/dp/0674212770">consumption</a><a href="http://www.amazon.com/Distinction-Social-Critique-Judgement-Taste/dp/0674212770">habits</a>, and increasingly, the display of that identity is possibly more important the original act of consumption itself. At a time when personal purchasing power is on the decline for many of us, is collaborative consumption, like the "good" form of organic/sustainable consumption before it, a way to define ourselves not only by what we buy but <em>how</em> we buy? If that "buy" becomes more like "share" do we feel better about it? Additionally, given the deficit of jobs to match the expectations of a vast class of liberal arts degree holders, does the prospect of renting out our extra stuff become a realistic, even "creative" solution to underemployment?</p>
<p>Deals, convenience, efficiency, waste-reduction - there seem to be new possibilities for these wonderful things with collaborative consumption. Creativity, togetherness, sharing, and trust in each other, however, come from us -- human beings -- not primarily from systems or styles of consumption (<a href="http://www.shareable.net/blog/collaborative-consumption-its-not-about-the-money">a</a><a href="http://www.shareable.net/blog/collaborative-consumption-its-not-about-the-money">point</a><a href="http://www.shareable.net/blog/collaborative-consumption-its-not-about-the-money">made</a><a href="http://www.shareable.net/blog/collaborative-consumption-its-not-about-the-money">on</a><a href="http://www.shareable.net/blog/collaborative-consumption-its-not-about-the-money">Shareable</a>). There's nothing wrong with making a buck off your neighbor for use of your drill (however awkward that might actually be), or lowering your transportation costs by signing up for Zipcar, or trading DVDs through the mail; let's just not pretend we're saving the world, being better people, or truly sharing (in the caring sense) as a result.</p>
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		<title>Three scenes from Aaron Sorkin's Steve Jobs biopic we can't wait to see</title>
		<link>http://tech.fortune.cnn.com/2012/05/16/three-scenes-from-aaron-sorkins-steve-jobs-biopic-we-cant-wait-to-see/</link>
		<comments>http://tech.fortune.cnn.com/2012/05/16/three-scenes-from-aaron-sorkins-steve-jobs-biopic-we-cant-wait-to-see/#comments</comments>
		<pubDate>Wed, 16 May 2012 15:35:16 +0000</pubDate>
		<dc:creator>Philip Elmer-DeWitt</dc:creator>
				<category><![CDATA[Apple 2.0]]></category>
		<category><![CDATA[Aaron Sorkin]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sports Night]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Studio 60 on the Sunset Strip]]></category>
		<category><![CDATA[The Social Network]]></category>
		<category><![CDATA[The West Wing]]></category>
		<category><![CDATA[Walter Isaacson]]></category>

		<guid isPermaLink="false">http://tech.fortune.cnn.com/?p=87759</guid>
		<description><![CDATA[Apple's CEO left the master of dysfunctional relationships a lot of material to work with

<p>FORTUNE -- Viewers who have followed Aaron Sorkin's TV and film work over the years were delighted to learn Tuesday that one of Hollywood's most gifted screenwriters has officially signed on to adapt Walter Isaacson's biography of Steve Jobs for Sony Pictures' (SNE) film.</p>
<p>Sorkin is the master of romantic relationships that are painfully, hilariously dysfunctional. The <a href="http://tech.fortune.cnn.com/2012/05/16/three-scenes-from-aaron-sorkins-steve-jobs-biopic-we-cant-wait-to-see/">MORE</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87759&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2>Apple's CEO left the master of dysfunctional relationships a lot of material to work with</h2>
<div id="attachment_87775" class="wp-caption alignright" style="width: 420px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/358874222742.png"><img class=" wp-image-87775 " title="358874222742" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/358874222742.png?w=410&h=308" alt="" width="410" height="308" /></a><p class="wp-caption-text">From Sorkin's The Social Network</p></div>
<p>FORTUNE -- Viewers who have followed Aaron Sorkin's TV and film work over the years were delighted to learn Tuesday that one of Hollywood's most gifted screenwriters has <a href="http://www.slashfilm.com/aaron-sorkin-adapt-steve-jobs-sony-pictures/">officially signed on</a> to adapt Walter Isaacson's <a href="http://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537">biography</a> of Steve Jobs for Sony Pictures' (<a href="http://money.cnn.com/quote/quote.html?symb=SNE">SNE</a>) film.</p>
<p>Sorkin is the master of romantic relationships that are painfully, hilariously dysfunctional. The opening scene of <em>The Social Network</em>, in which Mark Zuckerberg (Jesse Eisenberg) is dumped by his college girlfriend (Rooney Mara), is the most famous example, but Sorkin's ouvre is littered with the casualties of misdirected love.</p>
<p>There's Casey McCall (Peter Krause) and Dana Whitaker (Felicity Huffman) in <em>Sports Night</em>. Josh Lyman (Bradley Whitford) and Amy Gardner (Mary Louise Parker) in <em>The West Wing</em>. Danny Trip (Whitford) and Jordan McDeere (Amanda Peet) in <em>Studio 60 on the Sunset Strip</em>.</p>
<p>Although Steve Jobs eventually settled down in what Isascson describes as a happy, supportive marriage, Apple's (<a href="http://money.cnn.com/quote/quote.html?symb=AAPL">AAPL</a>) co-founder gave Sorkin plenty of material to work with.</p>
<p>Here are three scenes from the biopic we're dying to see:</p>
<ul>
<li><strong>Life with a narcissist</strong>. Perhaps the closest thing to a classic Sorkin love affair was Jobs' tumultuous five-year relationship with the ethereal Tina Redse, who says that when she found the description of Narcissistic Personality Disorder in a psychiatric manual she finally realized what she'd been putting up with. At one point she scrawled on the hallway to their bedroom: "Neglect is a form of abuse."</li>
<li>
<div id="attachment_87774" class="wp-caption alignright" style="width: 160px"><a href="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-16-at-11-13-29-am.png"><img class="size-thumbnail wp-image-87774" title="Screen Shot 2012-05-16 at 11.13.29 AM" src="http://fortunebrainstormtech.files.wordpress.com/2012/05/screen-shot-2012-05-16-at-11-13-29-am.png?w=150&h=147" alt="" width="150" height="147" /></a><p class="wp-caption-text">Jobs and Powell. SFGate</p></div>
<p><strong>Joan Baez's red dress</strong>. In this scene, Jobs tells the folksinger early in their relationship that there's a red dress at Ralph Lauren's Polo Shop that she'd look beautiful in. He drives her to the Stanford Mall, shows her the dress, and tells her she ought to buy it. She says she can't afford it. He buys himself a couple of shirts and, to her enduring puzzlement, they leave without the dress. She still doesn't understand what that was about.</li>
<li><strong>The marriage proposal</strong>. Jobs proposed to Laurene Powell on Jan. 1, 1990, and she accepted. Then he said nothing more about it for many months. Furious, she finally left him. Even after they reconciled and she had gotten pregnant, he had very public second thoughts, asking a wide variety of friends and acquaintances whom they thought was prettier, Tina or Laurene.</li>
</ul>
<p>There's lots more where that came from. Sorkin should have a blast.</p>
<p>See also: <a href="http://tech.fortune.cnn.com/2012/04/02/ashton-kutcher-is-not-playing-walter-isaacsons-steve-jobs/">Ashton Kutcher is not playing Walter Isaacson's Steve Jobs</a></p>
<br />Filed under: <a href='http://tech.fortune.cnn.com/category/apple-2-0/'>Apple 2.0</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/fortunebrainstormtech.wordpress.com/87759/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/fortunebrainstormtech.wordpress.com/87759/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/fortunebrainstormtech.wordpress.com/87759/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/fortunebrainstormtech.wordpress.com/87759/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/fortunebrainstormtech.wordpress.com/87759/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/fortunebrainstormtech.wordpress.com/87759/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/fortunebrainstormtech.wordpress.com/87759/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/fortunebrainstormtech.wordpress.com/87759/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/fortunebrainstormtech.wordpress.com/87759/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/fortunebrainstormtech.wordpress.com/87759/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/fortunebrainstormtech.wordpress.com/87759/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/fortunebrainstormtech.wordpress.com/87759/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/fortunebrainstormtech.wordpress.com/87759/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/fortunebrainstormtech.wordpress.com/87759/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&#038;blog=8466345&#038;post=87759&#038;subd=fortunebrainstormtech&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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