Uncategorized

Nvidia throws down

February 22, 2012: 6:41 AM ET

The chipmaker is making a bigger play in cell phones -- one that could spook competitors.

FORTUNE -- The battle for the teeny-tiny chips that power cell phones is heating up. Santa Clara, Calif.-based chipmaker Nvidia just announced the ZTE Mimosa X, the first phone that runs on its Tegra 2 processor and an Nvidia-made modem chip (and quite possibly the first phone named after an alcoholic beverage).

Why is this significant? Up until now, Nvidia (NVDA) has focused on just one key mobile component -- the applications processor -- and left the connectivity component to Qualcomm (QCOM) and other mobile chip players. But last year Nvidia acquired modem chipset maker Icera, and it's now bundling the chip-making technology it bought with its Tegra processor. That means the Mimosa X is the first phone almost entirely powered by Nvidia. It also means Qualcomm's dominance (it owns 51% of the smartphone chip market) is under greater threat than before.

MORE: The iPhone is (still) saving the mobile industry

Of course, Nvidia and Qualcomm aren't the only chipmakers vying for a piece of the increasing mobile pie. With more and more consumers turning to smartphones and tablets instead of PCs, Intel (INTC) is also (finally) making a big push for the mobile market. The world's largest chipmaker has brought in new leadership to lead its mobile efforts and recently made its own acquisition in the connectivity space, shelling out $1.4 billion for Infineon's mobile division in 2010. At the Consumer Electronics Show last January, Intel announced that its Medfield processor will power phones made by Motorola (MMI) and Lenovo, and the company is expected to unveil more details about its mobile strategy at next week's Mobile World Congress in Barcelona. While this isn't the first time Intel is attempting to crack the mobile market, initial reviews on Medfield have been good. What's more, Intel has plenty of other tricks up its sleeve -- after all, it is a manufacturing powerhouse with plenty of cash. It's already made a handful of acquisitions that could help it bake location-based technology and security features—not to mention connectivity—into its mobile chipsets.

Mobile phone chips aren't nearly as lucrative as PC processors. That's why Intel is betting that selling a complete package with add-on features is the way to differentiate and drive profits. Apparently, that's also what Nvidia is starting to do, though at a much smaller scale.

MORE: Intel's (latest) mobile comeback

In a call with Fortune shortly after the company's announcement, Nvidia's CEO Jen-Hsun Huang said more phones powered by its applications and modem chips are on their way. The company should have plenty more news next week at Mobile World Congress—as will Intel, Qualcomm and every other company hoping to chip away at the fast-growing market for smartphone chips.

  • Comcast is no Netflix -- not yet anyway

    Xfinity Streampix's thus-far-meager offerings are available only to subscribers of Comcast's pay-TV services.

    FORTUNE -- Put "Comcast" and "streaming" together in a press release and predictably, reports will proliferate that the cable giant is taking on Netflix. It isn't.

    Not yet, anyway. Comcast's (CMCSA) new streaming service, Xfinity Streampix, will be available to existing video customers only, though it's possible -- even likely -- that the company is laying the groundwork for MORE

    - Feb 22, 2012 6:30 AM ET
  • Amazon's Prime and punishment

    Is the retail giant's rewards program profitable? Probably not. Is it a vital part of the company's future? Almost certainly.

    FORTUNE – Launched in 2005, Amazon Prime aimed to get customers to spend more. For $79 a year, members got free two-day delivery on an unlimited number of items. Amazon sweetened the pot from there. Last year, it introduced Prime Instant Videos, an unlimited movie and TV streaming service similar to MORE

    - Feb 21, 2012 3:02 PM ET
  • Intel's (latest) mobile comeback

    CEO Paul Otellini thinks he's finally found a way to get Intel into the mobile game. Will phone makers take his call?

    FORTUNE -- There are two kinds of CEOs: Those who love the spotlight and those who hate it. Paul Otellini, chief executive officer of Intel, falls into the latter category. But in January, as he stood in front of several thousand people at the Consumer Electronics Show in Las MORE

    - Feb 21, 2012 5:00 AM ET
  • No, Netflix doesn't suddenly believe in DVDs again

    Netflix is making the signup process a bit easier for customers who want to rent only DVDs. That doesn't mean the company has suddenly re-embraced the DVD business.

    FORTUNE -- Netflix (NFLX) CEO Reed Hastings really can't catch a break. And it's only partly his fault. Ever since that whole aborted DVD-spinoff fiasco (Qwikster), which followed that whole new-pricing-plan fiasco, every one of his utterances has been examined by the media MORE

    - Feb 17, 2012 3:33 PM ET
  • A virtual firing range to goose real sales

    Even for the gimmick-crazed ad world, the campaign for a new Playstation video game is likely to raise eyebrows.

    By Alex Konrad, reporter

    FORTUNE -- This Valentine's Day, thousands of people used their keyboards and web browsers not to buy flowers or forget-me-nots, but to aim and fire a machine gun at an ice cream truck best-known as the wheels of a homicidal, virtual clown. I was supposed to be one of MORE

    - Feb 17, 2012 12:48 PM ET
  • SEC: Wireless carriers must allow shareholder votes on data neutrality

    AT&T, Sprint Nextel and Verizon must allow shareholders -- like the Beastie Boys' Mike D -- to vote on whether the companies should continue to impose data caps on their customer. 

    FORTUNE -- The SEC on Wednesday ordered that Verizon (VZ), AT&T (T), and Sprint Nextel (S) must allow shareholder votes on Net neutrality.

    The companies have displayed transparent hypocrisy in arguing against the votes. Net neutrality, they said, MORE

    - Feb 16, 2012 3:17 PM ET
  • AOL may never be able to patch up Patch

    The internet company has placed high hopes -- and lots of cash -- in its hyperlocal news venture. But, with just a few sites actually turning a profit, the numbers may never add up.

    FORTUNE -- It was supposed to be a savior. AOL's hyperlocal news venture Patch was created to fill the void left by the death of local newspapers around the country. Finding a dearth of online news in MORE

    - Feb 15, 2012 11:34 AM ET
  • Motorola is the ammo Google needs

    The deal to acquire Motorola will give Google the ammo it needs to battle patent lawsuits from competitors like Apple.

    FORTUNE  -- The Justice Department on Monday gave Google (GOOG) the go-ahead to complete its $12.5 billion acquisition of Motorola Mobility (MMI). Judging by the stern warnings the DOJ issued, and its criticisms of Google's promises to not misuse any of the the 17,000 patents it is acquiring in the MORE

    - Feb 14, 2012 2:24 PM ET
  • Look who's switching to iPhones and iPads

    Roustabouts, weatherpeople and Air Force pilots 

    As if to underscore Apple (AAPL) CFO Peter Oppenheimer's claim that "nearly all" Fortune 500 companies "approve and support" iPhones on their networks, three major purchase orders came to light this week:

    Halliburton announced that over the next year the oil services company will be "transitioning" from Research in Motion's (RIMM) BlackBerry platform to "smartphone technology via the iPhone." A spokesperson told AppleInsider that about MORE

    - Feb 10, 2012 3:40 PM ET
Featured Newsletters

Every morning, discover the companies, deals and trends in tech that are moving markets and making headlines.

Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE

Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Written by Michal Lev-Ram and emailed twice weekly.

Anne Fisher answers career-related questions and offers helpful advice for business professionals.

Company Price Change % Change
Bank of America Corp... 7.95 -0.16 -1.97%
Microsoft Corp 31.27 -0.17 -0.54%
Ford Motor Co 12.28 -0.25 -2.00%
General Electric Co 19.39 0.17 0.88%
Citigroup Inc 32.36 -1.00 -3.00%
Data as of Feb 22
Index Last Change % Change
Dow 12,938.67 -27.02 -0.21%
Nasdaq 2,933.17 -15.40 -0.52%
S&P 500 1,357.66 -4.55 -0.33%
Treasuries 2.00 -0.04 -1.96%
Data as of 6:11am ET
Most Popular
AT&T CEO pay docked $2 million for T-Mobile debacle
 
White House pushes online privacy bill of rights
 
PC slump kills HP and Dell's bottom lines
 
The spectrum war's winners and losers
 
Home prices at lowest point in more than 10 years
 
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.
Powered by WordPress.com VIP.