Intel's new CEO starts Thursday. Chipmaker ARM's begins later this year. The only thing not changing? What they're fighting for.
FORTUNE -- Much has been made of the upcoming leadership transitions at chip rivals ARM (ARMH) and Intel (INTC). But it's unlikely that the battle plan will change for either side. Both companies chose long-time insiders to take the helm—Intel COO Brian Krzanich will become CEO later this week, and ARM's MOREMichal Lev-Ram, writer - May 14, 2013 5:54 AM ET
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