Enterprise

The IPO market is back—for enterprise tech

May 20, 2013: 10:42 AM ET

The hottest trend in enterprise technology is fueling the market.

120817094514-nyse-trader-monsterFORTUNE --- If you hadn't heard of Tableau Software before its glamorous debut on the public market last Friday, you're not alone. The Seattle-based company makes visual analytics tools for technical and non-technical employees alike, but is far from a household name. And yet, it raised around $254 million in its initial public offering and closed its first day of trading at just over $50 per share, up more than 60% from its IPO price of $31. Not bad for a data visualization tool.

Tableau (DATA) has tapped into one of the hottest trends in enterprise technology—the overused buzzword that is big data. The company allows users to query and present large data sets using a graphical interface (think bright and colorful interactive charts). "We just finished a two-week roadshow and found that there's tremendous interest in data and analytics and the power that data can bring to improving lives," says Christian Chabot, co-founder and CEO of Tableau.

Tableau was lucky enough to get the ticker symbol "DATA," but it's just one in a line of several recent and upcoming enterprise tech and big data IPOs. Another software company, Marketo (MKTO), also made its public market debut last Friday and saw its share price rise 78% on its first day of trading. (Marketo sells cloud-based software for, you guessed it, marketing departments.) Of course, the march of enterprise tech IPOs actually started last year. And while consumer-focused Facebook's (FB) stock may be down 30% from its IPO price one year ago, less sexy companies like Splunk (SPLK), Workday (WDAY) and Palo Alto Networks (PANW) have fared better.

MORE: Yahoo's making a $1.1 billion mistake

So who's next? There's file storage site Box, mobile device management player Good Technology and security software maker FireEye, to name a few. Then again, despite the recent high-profile IPOs of a handful of enterprise software companies, probably the most anticipated public offering is that of microblogging site Twitter, currently valued (by some estimates) at a whopping $10 billion.

Unlike Twitter, Tableau needed to go public to help build "awareness and credibility." The company's current customer list includes heavyweights like Wal-Mart (WMT) and eBay (EBAY) plus regional hospitals and government agencies. "It's not so much about pivoting from one customer to another as it is about increasing all customers," says Chabot. "Our products can be used by anyone who needs to use a spreadsheet." Of course, Tableau has a long way to go before anyone who needs to use a spreadsheet actually considers using their product (and not a growing list  of competitors' software). But a glamorous debut on the New York Stock Exchange stage could help.

  • Google Android's enterprise problem

    Google's mobile operating system may be getting a boost from -- of all places -- Blackberry.

    FORTUNE -- This week's Google I/O conference in San Francisco was disappointingly light on Android news. And it was especially light on new, enterprise-friendly features for Android devices. Instead, it showed improvements aimed at consumers and education institutions. But while Google may not seem focused on making its mobile operating system more attractive to IT departments, MORE

    - May 17, 2013 9:23 AM ET
  • Intel and ARM: New leaders, same battle

    Intel's new CEO starts Thursday. Chipmaker ARM's begins later this year. The only thing not changing? What they're fighting for.

    FORTUNE -- Much has been made of the upcoming leadership transitions at chip rivals ARM (ARMH) and Intel (INTC). But it's unlikely that the battle plan will change for either side. Both companies chose long-time insiders to take the helm—Intel COO Brian Krzanich will become CEO later this week, and ARM's MORE

    - May 14, 2013 5:54 AM ET
  • Huawei has been far from silent

    Yes, Ren Zhengfei wields enormous power over the Chinese telecom giant. But the company's management is far more complex.

    FORTUNE -- You may have read that Ren Zhengfei, founder and chief executive officer of Chinese telecommunications giant Huawei, has finally broken his media silence. The reclusive CEO gave his first public media briefing in -- of all places -- Wellington, New Zealand, where he addressed security concerns about his company and his involvement in MORE

    - May 9, 2013 1:12 PM ET
  • SAP goes all in with the cloud

    The German software giant is betting on cloud-based technology and services.

    FORTUNE -- In case you haven't heard, SAP is serious about the cloud. On Tuesday the enterprise software giant announced it will offer HANA, its in-memory database, as a monthly subscription service, delivered via the cloud.

    A limited cloud-based version of HANA was already available through Amazon (AMZN) Web Services. But SAP (SAP) says customers will now be able to access MORE

    - May 8, 2013 10:26 AM ET
  • An insider's view of AMD's war with Intel

    Former CEO's book tells the story of one of the most aggressive lawsuits in corporate history -- to a point.

    By Roger Parloff, senior editor

    FORTUNE -- From 2004 to 2009, Advanced Micro Devices, the perpetual underdog semiconductor manufacturer, launched worldwide antitrust litigation against its much admired, much feared, near monopolist competitor, Intel. In submissions to competition authorities and courts, AMD charged that Intel was breaking the law to preserve its dominant MORE

    May 2, 2013 11:25 AM ET
  • Lenovo-IBM talks over server business break down

    Valuation concerns have scuttled negotiations, according to a person familiar with the talks.

    FORTUNE -- Negotiations between Lenovo and IBM over a multi-billion dollar deal under which Lenovo would acquire parts of IBM's server business have broken down, according to people familiar with the situation.

    While the discussions could resume, they were halted over valuation concerns, according to a person familiar with the talks.

    Spokespeople for Lenovo and IBM (IBM) declined to comment.

    MORE: Nearly MORE

    - May 1, 2013 4:32 PM ET
    Posted in: , , ,
  • Facebook co-founder's bid to replace email

    Startup Asana has attracted a lot of buzz. Now it's shooting for the big leagues.

    FORTUNE -- Facebook co-founder Dustin Moskovitz generated a lot of buzz -- and funding -- when he left the social networking giant in 2008 to take on the less glitzy world of enterprise software. High-profile investors like Ron Conway, Peter Thiel, and venture capital firms Andreessen-Horowitz and Benchmark Capital all poured money into Moskovitz's idea: Asana, MORE

    - May 1, 2013 11:05 AM ET
  • Why GE is betting on software

    GE is putting $105 million into Pivotal, a software firm, to boost its services margins.

    FORTUNE -- Earlier this week, General Electric (GE) announced it is investing $105 million in a new platform-as-a-service provider called Pivotal, a spinoff of EMC (EMC) and VMware (VMW). Why? GE's future at least partly relies on its ability to keep churning out software and services to support the increasingly smart machines it sells. With Pivotal, MORE

    - Apr 25, 2013 6:46 AM ET
    Posted in:
  • Big tech is struggling with old age

    Some of the world's most well-known and powerful tech titans -- IBM, Microsoft, Intel -- are marked by trying to manage declining aspects of their businesses.

    By Kevin Kelleher, contributor

    FORTUNE -- At its heart, the tech industry is about the new. Today, tech giants succeeded because of what was new yesterday. The flip side is that the new ages into the old more quickly in tech than in most other industries. MORE

    Apr 23, 2013 6:51 AM ET
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.