Industry experts offer fixes for some of the green world's thorniest issues: solar expansion, recycling, establishing standards, and feeding the world's growing population sustainably.
FORTUNE -- Sometimes the best way to make a real breakthrough is to set an impossible goal.
Think of President John F. Kennedy's 1961 speech in which he called for the United States to put a man on the moon by the end of the decade. Many dismissed MOREBrian O'Keefe - May 9, 2013 2:49 PM ET
Do investors care about a company's environmental risk? Three high-profile investors debated this topic at Fortune's Brainstorm Green conference.
By Leigh Gallagher, assistant managing editor
FORTUNE -- A trio of high-profile investors debated the investment community's acceptance of environmental risk in a late afternoon panel at Fortune's Brainstorm Green conference in Laguna Niguel, Calif., earlier this week. David Blood, cofounder of Generation Investment Management, Goldman Sachs' Abby Joseph Cohen and asset MOREMay 2, 2013 4:02 PM ET
The Black Eyed Pea on why style helps sustainability advocates sell their ideas and products.Shelley DuBois, writer-reporter - May 2, 2013 10:14 AM ET
Will.i.am, musician, entrepreneur and philanthropist, Bea Perez, chief sustainability officer, The Coca-Cola Company, and Dean Kamen, founder and president, DEKA Research and Development Company joined Fortune's Andy Serwer on stage at the Fortune Brainstorm Green conference to discuss design, innovation, and sustainability.
Below is an unedited transcript. The audio began in progress.
will.i.am: (In progress) ‑‑ sit down and pitch it to you guys at Coca-Cola. She never heard the idea, but she was open MOREMay 1, 2013 6:07 PM ET
At Fortune's Brainstorm Green conference, NRG Energy CEO David Crane unveiled a new product that provides shade and solar energy -- and it doesn't rely on rooftop panels or the electricity grid.
By Brian O'Keefe, assistant managing editor
FORTUNE -- If all goes according to plan for NRG Energy, solar power will soon be the hot new thing in shade.
At Fortune's Brainstorm Green conference this week, the power generation and utility company previewed MOREMay 1, 2013 9:00 AM ET
General Motors CEO Daniel Akerson joined Fortune's Geoff Colvin on stage at the Fortune Brainstorm Green conference. He shared his perspective on the global auto industry, sustainable mobility and new products in the pipeline.
Below is an unedited transcript:
GEOFF COLVIN: Thank you, Deb. That was really enlightening, and I much appreciate it. We all appreciate it.
General Motors has been through a lot in the last five years, and during that time not MOREApr 30, 2013 4:11 PM ET
General Mills CEO Kendall Powell joined Fortune's Marc Gunther on stage at the Fortune Brainstorm Green conference to discuss why sustainably growing and managing the global food supply is important.
Below is an unedited transcript. The audio began after the conversation was in progress.
MARC GUNTHER: (In progress) -- value creation. I wonder who made that up, but maybe you can tell us --
KENDALL POWELL: Not me.
MARC GUNTHER: You made it up, MOREApr 30, 2013 3:55 PM ET
GM CEO Dan Akerson is bullish on the Chevy Volt, shale, and America.Shelley DuBois, writer-reporter - Apr 30, 2013 3:52 PM ET
For decades, America has built its cities to accommodate cars. But automobiles will cease to hold sway over urban infrastructure, Fortune Brainstorm Green panelists predict.Shelley DuBois, writer-reporter - Apr 30, 2013 2:12 PM ET
The environmental movement generally lacks an appreciation for the imperatives of business.
FORTUNE -- Peter Seligmann, the chairman and CEO of Conservation International, has a solution for our environmental ills: He wishes companies didn't have to report quarterly earnings. It's a familiar refrain for many who lament our society's short-term thinking. In Seligmann's case, he thinks that if big, publicly traded corporations didn't think on a quarterly basis they could do MOREAdam Lashinsky, Sr. Editor at Large - Apr 30, 2013 2:03 PM ET
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