Apple 2.0
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Meet the man who created the 'linchpin' of Apple's e-book strategy
Day 2 of the Apple antitrust trial focused on Kevin Saul's price-matching provision.
FORTUNE -- Sometime between New Years Day and Jan. 4, 2010, Kevin Saul, one of Apple's (AAPL) in-house attorneys, sat at his office desk in Cupertino and hammered out a paragraph of legalese that the Department of Justice has characterized as the linchpin of Apple's illegal scheme to raise the price of e-books.
The 48-word paragraph ended up, more MORE
Philip Elmer-DeWitt - Jun 5, 2013 7:42 AM ET -
The DOJ is arguing the facts. Apple is arguing the law.
The outlines of each side's case were clearly laid in Monday's opening arguments.
FORTUNE -- The first rule of law, goes the old lawyers joke, is that if the facts are against you, you argue the law. The second rule is that if the law is against you, you argue the facts.
Based on each side's opening arguments on the first day of U.S.A. v. Apple, it's clear that the Department of MORE
Philip Elmer-DeWitt - Jun 4, 2013 8:06 AM ET -
The DOJ's antitrust case against Apple Inc. in 81 slides
The best ones, curiously, had nothing to do with Apple.
FORTUNE -- If U.S.A. v. Apple Inc. were decided on the basis of opening day PowerPoint presentations, the government could have rested its case before the first witness was called.
The Department of Justice's visual presentation (see link to pdf below) was like something you'd expect from Apple (AAPL). The slides were simple, to the point and thoughtfully laid out. Companies were logos. MORE
Philip Elmer-DeWitt - Jun 3, 2013 7:43 PM ET -
U.S.A. v. Apple Day 1: Calling Eddy Cue
Apple's vice president for internet services emerges as the key witness for both sides.
FORTUNE -- Apple's (AAPL) e-book antitrust trial began Monday and it quickly became clear that the case will revolve around Eddy Cue -- Steve Jobs' point man in the negotiations with publishers that the Department of Justice claims was an illegal conspiracy to raise the price of e-books.
The government's opening statement -- delivered before a packed courthouse MORE
Philip Elmer-DeWitt - Jun 3, 2013 1:34 PM ET -
How a low-cost iPhone raises, not lowers, Apple's profit margins
Morgan Stanley's Katy Huberty has done the math.
FORTUNE -- One of the fears that sent Apple's (AAPL) stock price into a seven-month tailspin was concern that the company's enviable profit margins -- which had already taken a hit when it introduced a flurry of new products last fall -- could be hit again if it launches a lower-priced iPhone this fall.
Not to fear, writes Morgan Stanley's Katy Huberty in a note MORE
Philip Elmer-DeWitt - Jun 3, 2013 6:40 AM ET -
Apple's day in court
Nearly 14 months after the DOJ sued Apple, the e-book antitrust case is going to trial.
FORTUNE -- One of the big unanswered questions about the trial that opens Monday in a Manhattan federal courthouse is why Apple (AAPL) CEO Tim Cook hasn't already settled the case.
When Attorney General Eric Holder sued Apple and five book publishers in April 2012 for allegedly conspiring against Amazon (AMZN) to raise the price of e-books, three of MORE
Philip Elmer-DeWitt - Jun 3, 2013 5:14 AM ET -
Android's Web share slipped in May, despite 10 million Galaxy S4s
Meanwhile, Apple's iOS got a small, unseasonable bump.
FORTUNE -- This is a surprise.
Although Apple (AAPL) hasn't released a new iPad or iPhone in seven months, and Samsung claims it shipped 10 million new Galaxy S4s in May, Android's Web share slipped a bit month over month while Apple's edged up, according to a NetApplications report issued Saturday.
Based on visits to the company's 40,000 client sites, Apple's share of mobile Web MORE
Philip Elmer-DeWitt - Jun 2, 2013 10:13 AM ET -
iPhone owners are on their phones 53% more than Android users
They spend less of that time talking, and more of it texting, e-mailing, networking etc.
FORTUNE -- The average American adult, according to a new survey by Experian's Simmons Connect, spends 58 minutes a day on his or her smartphone. But how much time they spend on the phone and what they do with it, depends a lot on whether it's an Apple (AAPL) iPhone or a Google (GOOG) Android device.
In MORE
Philip Elmer-DeWitt - Jun 2, 2013 7:16 AM ET -
Steve Jobs as J.D. Rockefeller
The DOJ's e-books "ringmaster" theory dates back to the days of the railroad cartels.
FORTUNE -- The first federal antitrust trial in almost a decade -- U.S.A. v. Apple Inc. et al. -- is scheduled to begin Monday in a Manhattan courthouse.
The et al. in the title are five book publishers accused of conspiring in late 2009 and early 2010 to raise the prices of e-books.
The publishers -- Penguin, HarperCollins, Simon & Schuster, MORE
Philip Elmer-DeWitt - Jun 2, 2013 5:30 AM ETPosted in: Amazon, Antitrust, Apple, e-books, John D. Rockefeller, Publishers, Sherman Act, Steve Jobs -
Which is more valuable to Apple, its market share or its brand?
There may be method to Apple's apparent madness, says UBS' Steve Milunovich.
FORTUNE -- It's not hard to see the source of Wall Street's frustration with Apple (AAPL). It's that big red triangle in the chart at right that shows the rapidly growing share of the worldwide smartphone market owned by Google's (GOOG) Android.
What is Tim Cook waiting for? his critics ask. Why hasn't he lowered the price of the iPhone to MORE
Philip Elmer-DeWitt - Jun 1, 2013 8:35 AM ET
