FORTUNE -- Here's an interesting sequence of events, buried between the lines of a Samsung e-mail trail that Apple (AAPL) entered into evidence as part of its big patent infringement suit, now in its third week.
-- Oct. 4, 2011: From Samsung's VP of U.S. sales Mike Pennington to Samsung America CEO Dale Sohn and chief marketing officer Todd Pendleton.
"As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung's position to avoid attacking Apple ... can we go to Google and ask them to launch a campaign against Apple..."
-- Oct. 5, 2011: Steve Jobs dies.
-- Oct. 7, 2011: Pendleton to Pennington.
"Hey Michael, We are going to execute what you are recommending in our holiday [Galaxy S2] campaign and go head to head with iPhone 4S."
We now know, thanks to documents Samsung released as part of its defense, that its mockery of Apple's devoted fan base (best lines: "I could never get a Samsung. I'm creative." "Dude, you're a barista.") drove Apple marketing chief Phil Schiller to distraction.
"I can't help but think," he later wrote Apple's ad agency, that "'these guys are feeling it' (like an athlete who can't miss because they are in the zone) while we struggle to nail a compelling brief on iPhone... Something drastic has to change. Fast."
UPDATE: AppleInsider's Daniel Eran Dilger digs a little deeper in Samsung email targeted Steve Jobs' death as "our best opportunity to attack iPhone"
Samsung's argument that Apple attacked the wrong company could resonate with the jury.
FORTUNE -- Watching Apple's (AAPL) patent infringement trial from afar -- today, it's from Prague -- I can't tell if the jury got as clear an explanation of where Apple's so-called "quick link" software came from as the one Daniel Eran Dilger posted Sunday on AppleInsider (How Samsung & Google teamed up to steal Apple Data Detectors for Android).
But reading Dilger's deep dive into the history of the technology I'm MOREPhilip Elmer-DeWitt - Apr 14, 2014 4:11 AM ET
The New York Times Op-Ed columnist does it again.
FORTUNE -- As I said the last time I wrote about him, I've met Joe Nocera and he seems like a nice guy.
He's had a distinguished career as a business journalist -- including more than a decade at Fortune -- he's done some first-rate work on Apple (AAPL). "The Second Coming of Steve Jobs," a profile for Esquire of the entrepreneur at age 31, may be the best MOREPhilip Elmer-DeWitt - Apr 13, 2014 5:12 AM ET
A "top secret" internal report shows Samsung sold half as many Galaxy Tabs as it claimed.
FORTUNE -- We were skeptical in January 2011 when Strategy Analytics reported -- based on a vague comment made to investors by a Samsung vice president -- that the company had already shipped 2 million Galaxy Tabs, reducing Apple's (AAPL) market share to 75% from 95% in less than six weeks.
Nearly two dozen news outlets went with the report, including MOREPhilip Elmer-DeWitt - Apr 11, 2014 6:08 AM ET
Second stop on a 5-city tour is a renovated century-old theater on a wide Berlin boulevard.
FORTUNE -- After Paris, the big Apple Store on the tree-lined Kurfürstendamm -- the wide boulevard that is Berlin's version of the Champs-Élysées -- was a bit of a shock.
The classical Greek revival facade, with its tall windows and inset Ionic columns, is even more imposing than its Parisian sister store's.
The shopping area inside, however, has none of the Opéra's old-world charm.
It's a huge space, with 43 MOREPhilip Elmer-DeWitt - Apr 11, 2014 2:54 AM ET
Interest in the so-called iPhone 6 sets a ChangeWave survey record.
FORTUNE -- Smartphone sales in the increasingly saturated U.S. market may have slowed, but if the results of a new survey are any indication, the larger-screen iPhone that Apple (AAPL) is supposedly set to release later this year could be a big hit -- at least among the early-adopter types.
MORE: Apple's 2014 rumored product roadmap
In a March survey of 4,109 ChangeWave members, 26% of those planning MOREPhilip Elmer-DeWitt - Apr 10, 2014 6:00 AM ET
A Taiwanese analyst with a pretty good track record expects a glut of new devices this fall.
FORTUNE -- We can't vouch for anything on the attached timeline -- even its provenance -- but according to AppleInsider and MacRumors it comes from KGI Research's Ming-Chi Kuo, a shadowy Apple (AAPL) analyst based in Taiwan with a track record that's better than most.Philip Elmer-DeWitt - Apr 10, 2014 2:25 AM ET
All it needs to do, says the bank's new Apple analyst, is put a keyboard on the iPad.
FORTUNE -- There's been a changing of the guard at J.P. Morgan.
Long-time Apple (AAPL) analyst Mark Moskowitz is out. Taking his place is telecom analyst Rod Hall, who brings with him what he believes is a $63-billion idea.
Apple, he wrote in an inaugural note to clients Tuesday, basically owns the market for laptops priced above MOREPhilip Elmer-DeWitt - Apr 9, 2014 11:29 AM ET
Of 7,500 teens polled, 6% already wear a smartwatch, 61% own an iPhone, 40% own an iPad.
FORTUNE -- Before anyone gets too excited about the results of the teen survey Piper Jaffray's Gene Munster released Tuesday, the numbers need to be put in some kind of socioeconomic context.
For one thing, American teenagers tend to be richer -- a lot richer -- than teenagers in the rest of the world. For another, the sample of roughly MOREPhilip Elmer-DeWitt - Apr 8, 2014 5:44 PM ET
Fox Business News' senior correspondent, say Apple investors, couldn't be more wrong.
FORTUNE -- After watching Apple's (AAPL) share price get whipsawed for years by market behavior seemingly disconnected from the company's underlying value, you could almost hear the jaws drop on Investor Village AAPL Sanity Board last week when Charlie Gasparino used the New York Post's op-ed page to come to the defense of high-frequency trading.
In a piece titled "Michael Lewis' high-frequency bull," Fox Business News' combative senior correspondent MOREPhilip Elmer-DeWitt - Apr 8, 2014 5:16 AM ET
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