Author Archives: yiwyn
  • Google campaigns for the Yahoo deal

    By Yi-Wyn Yen

    Google says it's misunderstood, and it's stepping up its campaign to set the record straight. This week three of Google's most visible executives aggressively defended the search giant's controversial revenue-sharing agreement with Yahoo through multiple blog posts and a news conference.

    Since news leaked that the Department of Justice hired one of the nation's top litigators Sandy Litvack for a possible antitrust case against Google (GOOG) two weeks ago, MORE

    - Sep 19, 2008 12:36 PM ET
  • A new way to find online videos

    By Yi-Wyn Yen

    There's a ton of videos to watch on the Web. YouTube uploads 13 hours of video each minute. But finding what to watch isn't easy.

    Video search is one of the biggest challenges on the Internet today. A number of online video companies are trying to figure out how to find and discover content for viewers, but a debate rages on the best method to deliver results.

    VideoSurf is the MORE

    - Sep 18, 2008 8:58 AM ET
  • Google's $199 phone to compete with the iPhone

    By Yi-Wyn Yen and Michal Lev-Ram

    The Google-powered cell phone is coming soon, and it will retail for $199, according to the Wall Street Journal.

    The price of the new Google (GOOG) smart phone would put the device head-to-head with Apple's $199 iPhone (AAPL). The Google phone, which features a touchscreen and is made by Taiwanese manufacturer HTC, faces some stiff competition. The iPhone 3G has generated significant interest among consumers for MORE

    - Sep 17, 2008 8:04 PM ET
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  • Google brings video to business software

    By Yi-Wyn Yen

    Google (GOOG) on Tuesday made another move into the corporate software market dominated by Microsoft (MSFT) by adding a YouTube-like feature to Google Apps.

    Google Apps offers a low-cost alternative to Microsoft's desktop software. For $50 a person, Google's Web-based business software offers tools like e-mail, calendars, word-processing, spreadsheets, and presentations. Google App's new feature, which lets people upload video to the Internet, comes at no additional cost.

    The company MORE

    - Sep 2, 2008 5:17 PM ET
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  • Google's new search feature

    By Yi-Wyn Yen

    This week Google began rolling out its latest search feature, Google Suggest on its homepage. The new tool, which offers suggestions when you begin typing into the blank search box, was launched to help people who have difficulty defining their queries or are bad spellers.

    Google Suggest is supposed to make searching more convenient. Say you're looking for videos of Michael Phelps's 100 meter butterfly race. The more keywords MORE

    - Aug 28, 2008 11:39 AM ET
  • Gen Y takes to Google Apps

    Before using Google spreadsheets, Robert Khoo used a whiteboard to plan a major gaming expo. Image: Penny Arcade Expo

    By Yi-Wyn Yen

    While Google struggles to sell Google Apps, its web-based version of Microsoft Office and Outlook e-mail, to large corporations, it has found success with young entrepreneurs. Each day 6,000 businesses are signing up for Google Apps, and more than 10 million office workers are using the company's office suite, according MORE

    - Aug 27, 2008 6:20 PM ET
  • Google takes on the TV industry

    By Yi-Wyn Yen

    Google has tussled with everyone from Microsoft to the telcos on Capitol Hill. Now it's going after television broadcasters and cable companies.

    The search king launched its first public advocacy campaign on Monday to encourage consumers to petition the Federal Communications Commission to "free the airwaves." As the TV industry prepares to switch from analog to digital broadcasting in February, the FCC will decide what happens with the unused MORE

    - Aug 18, 2008 5:46 PM ET
  • All eyes on Yahoo's newest board members

    By Yi-Wyn Yen

    Former Viacom CEO Frank Biondi and former Nextel CEO John Chappel will join Carl Icahn as the newest additions to Yahoo's board.

    All eyes are on Icahn and his gang. The three amigos will need to start making changes to placate shareholders soon because if they don't, it's likely that nobody on the board will. The three were part of Icahn's original proxy slate that ran under a campaign MORE

    - Aug 14, 2008 7:52 PM ET
  • Yahoo gains from Google shift

    By Yi-Wyn Yen

    Finally, some good news for Yahoo. Major tech advertisers are shifting a bit of the money they spend on Google (GOOG) to Yahoo (YHOO), according to a new report by marketing firm Covario.

    Advertisers from 12 tech companies, including Research In Motion (RIMM), Hewlett-Packard (HPQ), Intel (INTC), and Lenovo, collectively moved 4% of their U.S. search advertising budget from Google to Yahoo in the second quarter. Covario notes this MORE

    - Aug 12, 2008 10:50 AM ET
  • Microsoft: Display ads more effective

    By Yi-Wyn Yen

    Last month Google's chief economist Hal Varian discussed the durability of the search giant's business model during the company's quarterly earnings call. "During periods of slow economic growth, the last thing an advertiser wants to cut is its spending on search-based advertising," Varian said.

    In other words, display advertising (the flashy and creative side of the business) will take a bigger hit than paid search (the directly-targeted and accountable MORE

    - Aug 8, 2008 1:41 PM ET
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