Smithfield CEO thinks the future will be awesome

Sure, there are going to be challenges in food production. But the CEO of the world's largest pork processor is excited to take them on. By Shelley DuBois

How will we feed an additional 3 billion people?

Cargill CEO Greg Page says industry leaders will need to re-think the cost of water to sustainably feed the world's growing population. Could natural gas help the water pricing problem?

FORTUNE -- Cargill CEO Greg Page is going to ask us all to think about doing something we hate: pay more for some stuff. "We try to get people to think about price as one of the real necessary elements for MORE

Sprint CEO: 'I still get crucified for deciding to carry the iPhone'

Sprint Nextel CEO Dan Hesse is all for sustainability. The trick will be getting Wall Street on board.

One of the many benefits of being CEO is that you've got the clout to implement some of the things you believe in. For Sprint CEO Dan Hesse, a self-described "son of a Great Depression kid," this means trying to reduce waste and, in general, run a green company.

But that logic doesn't necessarily MORE

JetBlue creator to Ford CEO: "We all thought you were insane"

Ford CEO Alan Mulally has given the auto manufacturer a makeover, and it seems to be working. But to continue to succeed, Ford will have to make smaller cars, grow globally and go green.

By Shelley DuBois, writer-reporter

FORTUNE -- Ford's F-150 truck conjures up images of mudding and hauling huge loads. The car still makes up much of the American economy's backbone, Ford CEO Alan Mulally will tell you. But to MORE

Former FERC Regulator: God gave us fracking

Panelists at Fortune's Brainstorm Green conference all say that natural gas should give way to cleaner fuels in the future. But how long will it take to get there?

By Shelley DuBois, writer-reporter

FORTUNE -- What can the executive director of the Sierra Club and a Shell executive agree on? That natural gas can serve as a bridge fuel in the United States, carrying the country from its dependence on oil to MORE

A who's who of hackers

It's hard to get a handle on the hacker community, but here's a look at the range of people -- from lone geeks to organized governments -- who could be behind recent security breaches.

FORTUNE -- The recent hacking headlines make it seem like we're in the middle of a cyberwar: In the past few weeks, there have been revelations of security breaches at organizations including Citigroup, Sony, the IMF, and MORE

In Quebec, an economic plan for an environmental mutation

As the polar ice caps recede, Canada plans Asian shipping routes and sustainable developments for its northern lands.

FORTUNE -- Climate change is reshaping our world from pole to pole. But one result of global warming could alter the face of commerce in North America and Asia forever: the opening, thanks to the melting polar ice caps, of a new maritime shipping route through the Arctic ocean. The route would connect MORE

How going green can be a boon to corporate recruiters

Companies that tout their environmental sustainability cred could have a competitive edge in attracting the younger generation's best and brightest.

FORTUNE -- When a recruiter wants to snag top talent away from the competition, they often tout time-honored perks like bonuses, stock options and vacation time. But recruiters looking to put their best foot forward should add a new item to the arsenal: a company's environmental sustainability record.

A growing body of MORE

How Pepsi's crowd-sourced ads beat the Super Bowl beer spots

Pepsi cut out the market research middleman and let users make and vote on ads. Result? Most memorable Super Bowl ad of 2011.

Apparently, a video of a pug knocking down a glass door on top of some guy is a good way to sell junk food. But Pepsi didn't spend millions doing market research to come up with the concept, called "Pug Attack." Instead, the company leveraged its most valuable marketing MORE

A green technology wish list for 2011

By Michael Kanellos, Editor in Chief of Greentech Media. His colleagues Shayle Kann, Shyam Mehta, MJ Shiao, Rob Day, Eric Wesoff and Brett Prior also contributed.

The green tech industry will fondly remember 2010. After enduring collapsing prices and lackluster demand in 2009, solar companies saw panel shipments grow by an astounding 93 percent to 125 percent this year. Waiting lists for the new electric cars from Nissan and General MORE