Topic A in the blogosphere: An agency wants to suss out paid endorsements on blogs.
Log on to New York food blog AmateurGourmet.com today, and you'll see an advertisement for cookbook publisher Cook's Illustrated, served up by Google's (GOOG) AdSense service.
No surprise, really, since AdSense matches advertisements to website content. Indeed, Adam Roberts, who writes the blog, has twice tested and reviewed recipes from Cook's Illustrated. What could be more relevant MOREMaha Atal - Oct 5, 2009 6:11 PM ET
New online platforms like True/Slant and SnagFilms are a home for original content. Can they succeed?
AOL is getting some good press these days for hiring journalists such as newspaperman Carl Cannon and Walter Shapiro, a veteran of The Washington Post and Time magazine, in an effort to bolster its original content. The effort, praised in media circles for creating a home for experienced writers and producers, is part of a MOREMaha Atal - Aug 21, 2009 6:00 AM ET
OpenTable, the online reservation service, is one of the few venture-backed companies to go public this year. Its secret ingredient? Technology that restaurateurs actually like.
When online reservation service OpenTable (OPEN) went public in May, tech pundits gushed like foodies at a five-star restaurant. Some entrepreneurs and financiers hailed the $60 million initial public offering as a sign that tech startups -- and their valuations -- were poised to rebound from MOREMaha Atal - Aug 14, 2009 11:08 AM ET
Social-networking site Tagged.com has become a target of New York Attorney General Andrew Cuomo and the bane of a multitude of customers.
"There's a thin line between clever and stupid," went the faux maxim from Spinal Tap, yet it seems to apply pretty well to Web startups. One of the most notoriously over-the-line is the social-networking site Tagged.com, which New York Attorney General Andrew Cuomo says he plans to sue for MOREMaha Atal - Aug 7, 2009 10:23 AM ET
Why the Kids of NYC Prep brandish BlackBlackberrys
"We all have BlackBerrys, that's so New York," says high-school student Camille, in an episode of Bravo latest reality hit, NYC Prep. The show, a summer series that follows six teens at ritzy New York schools, has sparked a firestorm of online gossip. One recurring question: what are teens today doing with Research in Motion's (RIMM) gadget that is designed for corporate professionals MOREMaha Atal - Jul 17, 2009 1:03 PM ET
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