Thanks to social networks, grassroots relief efforts scaled quickly and efficiently in Sandy's aftermath, giving them a bigger presence in many places than even the established aid agencies.
FORTUNE -- Here's to Andy Wandilak, the owner of Two Boots Pizza in Park Slope Brooklyn. On the day Hurricane Sandy decimated entire neighborhoods of New York, he offered to feed and shelter the family of a musician who plays at his restaurant. MOREJessi Hempel, writer - Nov 23, 2012 9:21 AM ET
The hot home-share startup is banking on rich, neighborhood guides to attract and keep more customers.
FORTUNE -- Two weeks ago, the city experts began to arrive at Airbnb's office in downtown San Francisco. They came from Rio de Janeiro and from Paris. They came from London, where a couple of Airbnb hosts had spent days walking a photographer through all of the city's most secret, special spots. Within days, Airbnb MOREJessi Hempel, writer - Nov 13, 2012 1:37 PM ET
Jonah Peretti's BuzzFeed is putting together a new model for Internet journalism.
FORTUNE -- Jonah Peretti has made a massive bet that smart people -- specifically writers and editors -- are key to the success of a next generation media company. User-generated content by the likes of unpaid bloggers and anonymous internet users -- the secret sauce of many Web 2.0 startups -- just isn't enough.
Speaking October 15 at the Pivot MOREJessi Hempel, writer - Oct 17, 2012 6:37 AM ET
Jewelry site BaubleBar's THE BAR is the latest in a trend of e-tailers setting up shop in traditional retail spaces.
FORTUNE -- Fashion site BaubleBar has spent two years building an avid group of fans who turn to the site to sift through a fast-changing array of hip jewelry sold at reasonable prices. On October 17, the company will invite customers to try on that jewelry in person -- at THE MOREJessi Hempel, writer - Oct 10, 2012 6:52 AM ET
Authenticity and transparency are the keys to engaging consumers—and becoming a social media force.
FORTUNE -- Coca-Cola has 52 million "likes" on Facebook. One of the earliest advertisers on the social media platform, the company has been one of the leaders among large global brands in establishing authentic relationships with consumers. The key? "You have to be "flawsome," said Wendy Clark, who is Coke's Senior Vice President of Integrated Marketing Communications MOREJessi Hempel, writer - Oct 2, 2012 7:18 PM ET
Carol Bartz talks about life after Yahoo.
FORTUNE -- Yahoo's former CEO has a bit of advice for new CEO Marissa Mayer. Says Carol Bartz, "I'd tell her changing culture is not a sprint. It's a marathon."
Speaking Tuesday at The Fortune Most Powerful Women Summit in Laguna Niguel, Bartz was candid about her time at the Internet giant, saying that while she got to know the board members, she didn't invest MOREJessi Hempel, writer - Oct 2, 2012 3:44 PM ET
CEO Mark Zuckerberg would like to reach the country's 513 million Internet users. Too bad local entrepreneurs have beaten him to the punch.
FORTUNE -- Last May when Mark Zuckerberg wed his Chinese-American girlfriend, Priscilla Chan, a joke began to make the rounds on China's version of Twitter, a microblog -- or weibo -- run by the Internet portal Sina. It went something like this: Chan brings Zuck to meet her MOREJessi Hempel, writer - Sep 10, 2012 5:00 AM ET
Yes, the technology scene in the Big Apple is surging. But these factors still stand in the way.
FORTUNE -- New York is no Silicon Valley.
It's been a great year for the New York City tech scene. Facebook (FB) began to build an engineering team in midtown. Mayor Michael Bloomberg announced plans for Cornell University to build a new applied sciences and engineering school on Roosevelt Island. And local entrepreneurs Kass MOREJessi Hempel, writer - Aug 30, 2012 3:03 PM ET
In the race to solve one problem, the last century's greatest technologists created a host of new ones.
FORTUNE -- This month I went off the grid -- all the way off. I powered my iPhone down, popped the vacation responder on my email, and headed out for a two-week adventure. By day two, I had stopped reflexively reaching for my phone; after a week, I could read a book for MOREJessi Hempel, writer - Aug 22, 2012 11:20 AM ET
Investor Yuri Milner bet long on risky tech companies like Facebook -- and made out. Now, he wants to change physics forever.
FORTUNE -- When Russian Investor Yuri Milner decided to put some of his fast-growing fortune to work in support of his greatest passion, physics, he had any number of options. He could have funded a university or started a scholarship fund. He could have followed Mark Zuckerberg's philanthropic model MOREJessi Hempel, writer - Aug 15, 2012 2:57 PM ET
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