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Airbnb: More than a place to crash
The web startup has thrived by making it easy to list and find rooms to rent. But CEO Brian Chesky thinks the site can be an eBay for the social age.
FORTUNE -- The house-sharing website Airbnb lists 4,881 apartments for rent in Paris, but CEO Brian Chesky is paying a lot of attention to listings like the one for a parking spot in Île-de-France for $20 a night. Strange things MORE
Jessi Hempel, writer - May 3, 2012 5:00 AM ET -
Can Instagram solve Facebook's mobile problem?
Facebook is fighting Google and Apple for mobile users. With Instagram, it gains a core of developers that have the mobile design chops Facebook has lacked.
FORTUNE -- Facebook's billion-dollar acquisition of the photo-sharing application Instagram represents a new strategy for the world's largest social network. The company is a pioneer of the so-called acq-hire, buying companies mostly for their talent. Two of founder Mark Zuckerberg's five direct reports joined Facebook MORE
Jessi Hempel, writer - Apr 9, 2012 5:10 PM ET -
Is Pinterest the next Facebook?
An exclusive look inside CEO Ben Silbermann's social media sensation.
FORTUNE -- Ben Silbermann can't stop staring at the refrigerators. The Pinterest co-founder and CEO and I are standing in the break room of his company's garage-size Palo Alto office. He's just flown back from Austin's SXSW interactive festival, and a redesign of his website is two days away. It's all a little overwhelming. But at this moment his full attention MORE
Jessi Hempel, writer - Mar 22, 2012 5:00 AM ET -
The hot tech gig of 2022: Data scientist
By the end of the decade 50 billion devices will be emitting information nonstop. Data scientists will help manage it all.
FORTUNE -- A decade from now the smart techies who decided to become app developers may wish they had taken an applied-mathematics class or two. The coming deluge of data (more on that in a moment) will create demand for a new kind of computer scientist -- a gig that's MORE
Jessi Hempel, writer - Jan 6, 2012 5:00 AM ET -
IBM's new chief: "Don't accept inevitable"
Longtime executive Ginni Rometty will replace Sam Palmisano as president and CEO of IBM starting early next year. She spoke to Fortune minutes after the announcement.
FORTUNE -- IBM has a new chief. Longtime executive Ginni Rometty will replace Sam Palmisanoas president and CEO starting January 1. Having put in 30 years at the company and survived IBM's (IBM) near death experience in the early 1990s, Rometty literally bleeds blue. She MORE
Jessi Hempel, writer - Oct 25, 2011 6:07 PM ET -
Tom Bedecarre: Silicon Valley's favorite adman
AKQA's ad whiz has cred with techies and Mad Men alike. But with agencies snapping up digital shops, how long can he stay independent?
FORTUNE -- In the bifurcated world of digital advertising, where Madison Avenue's besuited creatives clash with Silicon Valley's engineers, Tom Bedecarre is the rare hybrid. An ad guy with a warm handshake and 75,000 Twitter followers, he is CEO of AKQA, the largest independent full-service digital advertising MORE
Jessi Hempel, writer - Oct 11, 2011 5:00 AM ET -
Can Facebook become the Web?
What began a few years back as a fringe festival for hackers — Facebook's f8 -- has turned into the de facto ground zero for anyone interested in helping build the infrastructure of tomorrow's internet.
By Jessi Hempel, senior writer
FORTUNE -- Mark Zuckerberg took the stage today at f8, Facebook's sort-of-annual developers' conference, to the screaming affirmation of thousands of laptop-toting fanboys (and also a few women) and a live-streaming audience MORE
Jessi Hempel, writer - Sep 22, 2011 3:44 PM ET -
Google and Motorola: Desperately seeking each other
The $12.5 billion acquisition is guaranteed to send shockwaves through the mobile sector. Truth is, both companies need each other badly.
FORTUNE -- Google's agreement to pay a princely $12.5 billion to acquire Motorola Mobility is guaranteed to send shockwaves through the mobile industry. Questions are swirling already about other Android partners' hurt feelings and how two disparate cultures will ever come together, not to mention the Mountain View, California giant's MORE
Jessi Hempel, writer - Aug 15, 2011 1:44 PM ET -
LinkedIn CEO Jeff Weiner talks explosive growth
Shortly after the online professional networking service announced its earnings, CEO Jeff Weiner talked with Fortune in an exclusive interview about the future of the business.
FORTUNE -- LinkedIn (LNKD) posted a better-than-expected net income of four cents per share on revenues of $121 million Thursday afternoon. With 115.8 million members, a jump of 61% from a year earlier, the company is on a tear. Shortly after the online professional networking service announced MORE
Jessi Hempel, writer - Aug 4, 2011 5:26 PM ET -
Katzenberg: 3D is not dead
The bloom is off the rose for 3D, according to Dreamworks CEO Jeffrey Katzenberg. But it's not dead.
FORTUNE -- Speaking Tuesday at Fortune's Brainstorm Tech Conference in Aspen, Colorado, Katzenberg blamed the entertainment industry for the fact the 3D technology has yet to re-invent the movies. Executives driven by "that singular and unique characteristic that only exists in Hollywood, greed" tried to capitalize too aggressively without focusing on the quality, MORE
Jessi Hempel, writer - Jul 19, 2011 7:03 PM ETPosted in: Dreamworks, Jeffrey Katzenberg
Jessi Hempel is a New York-based technology writer for Fortune. She has written extensively about digital media, online advertising and social networking. Before joining Fortune in July 2007, Hempel worked at BusinessWeek and most recently served as their innovation department editor. Hempel is a graduate of Brown University and received a Masters in Journalism from The University of California at Berkeley.
