The Baltimore-based sports company takes a starting position for the coming wearable technology boom.
FORTUNE -- Under Armour wants to equip you with more than running shoes. The sports apparel company, a giant in sports bras and running shoes and cold weather outfits, has just signed a deal worth up to $150 million to buy the app-maker MapMyFitness.
The company's apps include MapMyRun and MapMyRide, which both draw on GPS technology to let the MOREJessi Hempel, writer - Nov 14, 2013 4:57 PM ET
The sister of Facebook founder Mark Zuckerberg tackles digital lifestyles in two new analog books.
FORTUNE -- There are few people more qualified to chronicle the lessons and elaborate on the pitfalls of living digitally than Randi Zuckerberg. Because she is the sister of Facebook (FB) founder Mark Zuckerberg, her accidental photo-shares and unconsidered viral videos can have a much larger audience than, say, yours or mine. Some have ballooned into MOREJessi Hempel, writer - Nov 11, 2013 12:53 PM ET
IBM Chairman and CEO reveals how the company prepares for future markets.
FORTUNE -- Ginni Rometty's advice to companies: Don't define your business by a product. In a world of consistent and constant change, it's the most dangerous thing for a company to do. "You'll miss [technology] shifts. You'll miss dangerous ones like business models," said Rometty.
As Chairman and CEO of IBM (IBM), Rometty has seen the danger firsthand. Having spent MOREJessi Hempel, writer - Oct 16, 2013 11:54 AM ET
... that it's profound, mundane, and best in moderation. A lot like a lot of things in real life, actually.
FORTUNE -- My friend Sarah's home burned down at the end of August. A social worker, she didn't have renter's insurance. Her friends immediately started organizing on her behalf. My sister sent around a Facebook invite for a poker tournament to raise funds. Someone else organized a fundraising page on MOREJessi Hempel, writer - Oct 9, 2013 12:31 PM ET
As venture capital firms compete to land startup investments, they're offering an ever broader array of perquisites from access to inhouse marketing professionals and founder email lists.
FORTUNE -- By the time Deena Varshavskaya had hired six people for her social shopping startup Wanelo she knew she'd need a bigger office -- soon. That's not an easy task for a young entrepreneur in a city as crowded and expensive as San MOREJessi Hempel, writer - Aug 29, 2013 11:56 AM ET
Tech is big in New York -- but the alley still ain't the valley. Here's our annual report card.
FORTUNE -- Last May when Yahoo (YHOO) CEO Marissa Mayer paid $1.1 billion in cash to buy Tumblr, New York techies cheered. Finally! A New York startup exits for more than a billion dollars! This hasn't happened since Doubleclick sold to Google in 2007. And it is one of the signs people MOREJessi Hempel, writer - Aug 26, 2013 5:00 AM ET
After announcing I was taking a month-long break from social media, I found myself, well, cheating.
FORTUNE -- I cheated. More than once. As Fortune readers may already know, on August. 1, I announced I was giving up social media for the month. After a decade of signing up for ever-more social services, I wanted to find out what I'd won -- and lost -- in the process. So I gave MOREJessi Hempel, writer - Aug 13, 2013 5:00 AM ET
Glow, a fertility app, is linked to a nonprofit fund to help women get IVF.
FORTUNE -- The most interesting thing about Max Levchin's new venture to help women get pregnant is Glow First. It's a nonprofit fund offered as a premium service for the mobile app. If Glow is the mobile application that collects copious amounts of information about a prospective mother's reproductive health to help her get pregnant naturally, Glow MOREJessi Hempel, writer - Aug 8, 2013 12:06 PM ET
Well, temporarily anyway. The goal? To see what I've gained (and lost) in the last decade.
FORTUNE -- I'm signing off Facebook for the month of August. And Twitter. And Instagram. And LinkedIn, Pinterest, & MessageMe. If you'd like to reach me before September, please send an email to my @fortune address or better yet, call me. I suspect I'll have a bit more time than usual to call you back.
Put MOREJessi Hempel, writer - Aug 1, 2013 5:00 AM ET
Media reports about younger users leaving the social networking site aren't what they seem.
FORTUNE -- More people are using Facebook. And they're using Facebook more. The social networking site's number of monthly users has jumped 21% year over year to 1.5 billion in June; 61% of those people logged on every single day. Not surprising then that, as Facebook's robust ads business gains momentum, the firm's stock price has finally MOREJessi Hempel, writer - Jul 31, 2013 12:30 PM ET
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