The retailer's global e-commerce chief, Neil Ashe, sits down with Fortune's Adam Lashinsky in Las Vegas to talk struggles and strategy.
FORTUNE -- Amazon (AMZN) is the undisputed master of online retail. Wal-Mart (WMT) is a superstore juggernaut. For years, the two companies existed in relative isolation, an either/or proposition for shoppers.
Not for long. Increasingly, customers won't choose between buying online or offline -- they 'll want a retail experience that MOREJessi Hempel, writer - Jan 7, 2014 1:57 PM ET
Like a buzzy nightclub with velvet ropes, the luxe car service was never intended to serve everyone. The real surprise was that people thought otherwise.
FORTUNE -- On Dec. 14, as heavy flurries and hail pounded pedestrians on Manhattan's streets, cookbook author Jessica Seinfeld -- wife of comedian Jerry -- shared an Instagram photo of a taxi receipt for $415, to which she appended the following tags: "#OMG #neverforget #neveragain #real."
This was no ordinary MOREJessi Hempel, writer - Dec 30, 2013 1:22 PM ET
In courtroom battles against the room-rental service, elected officials find themselves facing a surprising opponent: the people.
FORTUNE -- The week before Thanksgiving, roughly 200 Airbnb hosts and community organizers sat shoulder-to-shoulder at The Alley, a Midtown Manhattan co-working space popular with techies. The event was convened by Peers, an organization developed to support the growth of the sharing economy.
An Airbnb host named Mishelle Farer got up to speak. Farer explained MOREJessi Hempel, writer - Dec 9, 2013 4:05 PM ET
The Canadian phonemaker has seen three management regimes in as many years. Is this the one that will save the company from obsolescence?
FORTUNE -- It has been almost 10 months since the Canadian business mobility company BlackBerry ditched the RIMM ticker symbol for (BBRY), renaming itself after the device that made -- and then lost -- its fortune. That rebranding was Frank Boulben's idea. The French marketing executive showed it to MOREJessi Hempel, writer - Nov 25, 2013 1:15 PM ET
Snapchat struck gold by recognizing that the photo is the new SMS. Can it hold people's attention for more than an instant?
By Jessi Hempel, writer
FORTUNE—I can't figure out what Weng Ian is doing. The two of us are guests at a bridal brunch in Tupelo, Mississippi, standing in the formal living room of a home in which dozens of women in festive attire are packed elbow-to-elbow. Some are chatting MOREJessi Hempel, writer - Nov 20, 2013 2:34 PM ET
The Baltimore-based sports company takes a starting position for the coming wearable technology boom.
FORTUNE -- Under Armour wants to equip you with more than running shoes. The sports apparel company, a giant in sports bras and running shoes and cold weather outfits, has just signed a deal worth up to $150 million to buy the app-maker MapMyFitness.
The company's apps include MapMyRun and MapMyRide, which both draw on GPS technology to let the MOREJessi Hempel, writer - Nov 14, 2013 4:57 PM ET
The sister of Facebook founder Mark Zuckerberg tackles digital lifestyles in two new analog books.
FORTUNE -- There are few people more qualified to chronicle the lessons and elaborate on the pitfalls of living digitally than Randi Zuckerberg. Because she is the sister of Facebook (FB) founder Mark Zuckerberg, her accidental photo-shares and unconsidered viral videos can have a much larger audience than, say, yours or mine. Some have ballooned into MOREJessi Hempel, writer - Nov 11, 2013 12:53 PM ET
IBM Chairman and CEO reveals how the company prepares for future markets.
FORTUNE -- Ginni Rometty's advice to companies: Don't define your business by a product. In a world of consistent and constant change, it's the most dangerous thing for a company to do. "You'll miss [technology] shifts. You'll miss dangerous ones like business models," said Rometty.
As Chairman and CEO of IBM (IBM), Rometty has seen the danger firsthand. Having spent MOREJessi Hempel, writer - Oct 16, 2013 11:54 AM ET
... that it's profound, mundane, and best in moderation. A lot like a lot of things in real life, actually.
FORTUNE -- My friend Sarah's home burned down at the end of August. A social worker, she didn't have renter's insurance. Her friends immediately started organizing on her behalf. My sister sent around a Facebook invite for a poker tournament to raise funds. Someone else organized a fundraising page on MOREJessi Hempel, writer - Oct 9, 2013 12:31 PM ET
As venture capital firms compete to land startup investments, they're offering an ever broader array of perquisites from access to inhouse marketing professionals and founder email lists.
FORTUNE -- By the time Deena Varshavskaya had hired six people for her social shopping startup Wanelo she knew she'd need a bigger office -- soon. That's not an easy task for a young entrepreneur in a city as crowded and expensive as San MOREJessi Hempel, writer - Aug 29, 2013 11:56 AM ET
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